At a Glance
- Tasks: Engage customers, promote eye tests, and drive foot traffic in-store.
- Company: Join M&S Opticians, a trusted name in retail optics.
- Benefits: Enjoy flexible part-time hours and a vibrant work environment.
- Why this job: Be creative, connect with people, and make a real impact on brand awareness.
- Qualifications: Strong communication skills and a passion for promotions are essential.
- Other info: Ideal for students seeking experience in marketing and sales.
Join to apply for the In-Store Promoter – Part Time role at M&S Opticians
Join to apply for the In-Store Promoter – Part Time role at M&S Opticians
About The Role
We are looking for an outgoing, creative, and adaptable In-Store Promoter to represent M&S Opticians within the wider M&S store. Your mission will be to increase awareness of our brand, engage with customers, and drive foot traffic to our in-store opticians. You will play a key role in promoting eye and hearing tests, maximising sales opportunities, and ensuring positive customer interactions. Working closely with the opticians Store Manager, you will plan and execute daily, weekly, and monthly promotional initiatives while collaborating with the wider store team to bring your ideas to life. This is a customer-facing role suited to individuals with strong communication skills, self-motivation, and a passion for brand promotion. Flexible and part-time roles are available for the right candidate.
About The Role
We are looking for an outgoing, creative, and adaptable In-Store Promoter to represent M&S Opticians within the wider M&S store. Your mission will be to increase awareness of our brand, engage with customers, and drive foot traffic to our in-store opticians. You will play a key role in promoting eye and hearing tests, maximising sales opportunities, and ensuring positive customer interactions. Working closely with the opticians Store Manager, you will plan and execute daily, weekly, and monthly promotional initiatives while collaborating with the wider store team to bring your ideas to life. This is a customer-facing role suited to individuals with strong communication skills, self-motivation, and a passion for brand promotion. Flexible and part-time roles are available for the right candidate.
Key Responsibilities
- Engage with passing customer traffic, identifying peak footfall times and areas inside and outside the store
- Use creative promotional techniques to attract customers and generate interest
- Develop and deliver engaging in-store tannoy announcements
- Plan and execute promotional strategies alongside the opticians Store Manager and wider M&S store team
- Support customer service during busy trading periods
- Collaborate with the wider M&S store to execute promotional ideas
About You
You are an enthusiastic and confident communicator with a passion for brand promotion. With a natural ability to engage with customers, you thrive in fast-paced, customer-facing environments and enjoy thinking creatively to attract attention. You are highly self-motivated, adaptable, and capable of planning and executing promotional activities to drive appointments and sales. Experience in events, promotions, product demonstrations, or advertising is highly desirable.
Key Requirements
- Strong communication and interpersonal skills
- Self-motivated with the ability to plan and execute promotional activities
- Experience in sales, promotions, or event marketing is an advantage
- Ability to engage with customers and promote brand awareness
- Creative approach to attracting and interacting with potential customers
Seniority level
-
Seniority level
Entry level
Employment type
-
Employment type
Part-time
Job function
-
Job function
Marketing and Sales
-
Industries
Retail
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In-Store Promoter - Part Time employer: M&S Opticians
Contact Detail:
M&S Opticians Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land In-Store Promoter - Part Time
✨Tip Number 1
Familiarise yourself with M&S Opticians' products and services. Understanding their offerings will help you engage customers more effectively and demonstrate your enthusiasm for the brand.
✨Tip Number 2
Practice your communication skills by engaging with friends or family in a mock customer interaction. This will boost your confidence and prepare you for real-life scenarios when promoting in-store.
✨Tip Number 3
Think of creative promotional ideas that could attract customers to the opticians section. Having a few unique suggestions ready can show your initiative and passion during the interview process.
✨Tip Number 4
Network with current or former employees of M&S Opticians if possible. They can provide valuable insights into the company culture and expectations, which can help you tailor your approach.
We think you need these skills to ace In-Store Promoter - Part Time
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the In-Store Promoter position. Understand the key responsibilities and required skills, such as strong communication and creativity, to tailor your application accordingly.
Highlight Relevant Experience: In your CV and cover letter, emphasise any previous experience in sales, promotions, or customer service. Use specific examples that demonstrate your ability to engage with customers and promote brand awareness effectively.
Showcase Your Creativity: Since the role requires a creative approach to attracting customers, include examples of past promotional activities or campaigns you’ve been involved in. This could be anything from events to innovative marketing strategies that you executed successfully.
Craft a Compelling Cover Letter: Write a personalised cover letter that reflects your enthusiasm for the role and the company. Mention why you are passionate about brand promotion and how your skills align with the company's goals, particularly in driving foot traffic and customer engagement.
How to prepare for a job interview at M&S Opticians
✨Show Your Enthusiasm
As an In-Store Promoter, your energy and enthusiasm are key. Make sure to express your passion for brand promotion during the interview. Share examples of how you've engaged customers in the past and how you can bring that same excitement to M&S Opticians.
✨Demonstrate Your Communication Skills
Strong communication is crucial for this role. Prepare to discuss how you've effectively communicated with customers in previous roles. You might even want to practice a few engaging pitches or promotional ideas to showcase your creativity and ability to connect with people.
✨Be Ready to Discuss Promotional Strategies
Since you'll be planning and executing promotional initiatives, come prepared with a few ideas on how you would attract customers to the in-store opticians. Think about creative techniques you could use and be ready to discuss how you would implement them.
✨Highlight Your Adaptability
This role requires someone who can adapt to different situations and customer needs. Be ready to share examples of how you've successfully adjusted your approach in fast-paced environments. This will show that you're self-motivated and capable of handling the dynamic nature of retail.