Group Marketing & Guest Experience Manager
Are you a digital marketer who loves creating great content but also enjoys working with people?
MS Motors is looking for a Group Marketing & Guest Experience Manager to join our team in Nelson.
This is a unique dual role combining marketing across the MS Motors Group with responsibility for leading the Ford Guest Experience at MS Ford.
Our Group includes MS Ford, Nelson Kia, Bridgestone Richmond and Bridgestone Motueka. With MS Motors having been part of the Nelson community for more than 85 years, you'll be joining an established local business with the opportunity to make this role your own.
Are you a digital marketer who loves creating great content but also enjoys working with people?
MS Motors is looking for a Group Marketing & Guest Experience Manager to join our team in Nelson.
This is a unique dual role combining marketing across the MS Motors Group with responsibility for leading the Ford Guest Experience at MS Ford.
Our Group includes MS Ford, Nelson Kia, Bridgestone Richmond and Bridgestone Motueka. With MS Motors having been part of the Nelson community for more than 85 years, you'll be joining an established local business with the opportunity to make this role your own.
Group Marketing
You’ll take ownership of the day-to-day marketing activity across our businesses, working closely with managers to promote our brands, vehicles, products and services.
We’re looking for someone who understands digital marketing and can turn ideas into campaigns that deliver results.
You’ll need to be highly proficient across the full Meta platform, including Facebook, Instagram, Meta Business Suite and Ads Manager, along with strong knowledge of Google and Google advertising platforms.
Key responsibilities include:
-
Managing social media across our Group businesses
-
Creating, managing and optimising Meta and Google advertising campaigns
-
Developing campaigns for vehicles, servicing, tyres, parts and promotions
-
Planning and creating engaging social media content
-
Producing posts, stories, reels and video content
-
Monitoring advertising performance, leads and campaign results
-
Managing Google Business profiles and online reviews
-
Promoting events, vehicle launches, sponsorships and community involvement
-
Working with managers across the Group to identify marketing opportunities
-
Maintaining the individual identity and brand standards of each business
The ability to create high-quality digital assets in-house would be a strong advantage. Experience with Canva, Adobe Creative Suite or similar platforms, along with photography and video creation/editing skills, would be highly regarded.
Ford Guest Experience
Alongside the Group marketing role, you’ll lead the Ford Guest Experience at MS Ford.
You’ll champion a Guest First culture across our Sales and Service teams and work closely with the Dealer Principal and department managers to continually improve the experience our customers receive.
This will include:
-
Monitoring Guest Experience results and customer feedback
-
Ensuring Ford Guest Experience processes and standards are followed
-
Working with managers to identify opportunities and implement improvements
-
Monitoring and helping resolve customer concerns
-
Coaching our Sales and Service teams on Guest Experience
-
Coordinating dealership training and Ford certification requirements
-
Supporting the onboarding of new customer-facing employees
-
Conducting regular Guest Experience assessments
-
Helping ensure every customer is treated as a valued guest
About You
We’re looking for someone who is creative, organised, confident and comfortable taking ownership.
You’ll ideally have:
-
Strong experience with Meta Business Suite and Ads Manager
-
Experience with Google advertising and digital marketing
-
Strong social media and content creation skills
-
Excellent written and verbal communication
-
An understanding of digital campaign performance and reporting
-
Strong organisational and time-management skills
-
A genuine passion for delivering great customer experiences
-
Confidence working with and coaching people
-
Great attention to detail
-
A positive, energetic and approachable personality
-
The ability to work independently and bring new ideas to the business
Automotive experience isn’t essential. Experience in marketing, hospitality, high-value retail or another customer-focused environment would also be highly regarded.
Make the Role Your Own
One day you could be creating a Ranger campaign for MS Ford, the next developing content for Nelson Kia or promoting a Bridgestone offer, while also working with the MS Ford team to improve our customer experience.
It’s a role with plenty of variety, creativity and the opportunity to have a genuine influence across our businesses.
If you’re passionate about digital marketing, creating great content and delivering outstanding customer experiences, we’d like to hear from you.
#J-18808-Ljbffr
