At a Glance
- Tasks: Lead digital marketing strategies across multiple brands, focusing on SEO, PPC, and content management.
- Company: Join MS-Group Ltd, a dynamic company with a rich history and diverse brand portfolio.
- Benefits: Enjoy 28 days annual leave, flexitime, enhanced sick pay, and access to exclusive perks.
- Other info: Work in a creative environment with opportunities for professional growth and development.
- Why this job: Be at the forefront of digital marketing innovation and make a real impact across various brands.
- Qualifications: Proven experience in digital marketing, strong SEO knowledge, and ability to manage multiple campaigns.
MS-Group Ltd is a limited company with a collection of brand identity and stonemasonry trading divisions, operating from a manufacturing facility in Cardiff with retail trading outlets throughout South Wales, Herefordshire and the West Country. These trading divisions include Mossfords – Wales’ oldest memorial masons, established in 1821, Morgans Consult – brand implementation specialists, a vehicle graphics division PopIn Graphics, a contract stonemasonry division, Stone Studio, and Dipec Plastics, alongside a growing number of digital-first brands across the group.
The role involves:
- Multi-brand strategy and planning
- Owning and managing digital marketing – SEO, PPC, content and website performance – across all MS-Group trading brands
- Planning and managing a flexible weekly schedule across the group’s brands
- Prioritising brands with the greatest growth potential while keeping established brands well attended
- Supporting the launch of new businesses or the pivoting of existing ones online
- Reviewing new technologies and keeping the company at the forefront of developments in digital marketing
SEO responsibilities include:
- Managing the end-to-end SEO strategy – on-site and off-site, technical and content
- Writing and overseeing SEO content, including articles and landing pages
- Monitoring all company domain names, search rankings and technical SEO health
- Devising strategies to drive relevant traffic to company websites
Paid media (PPC) tasks involve:
- Planning, managing and optimising PPC campaigns across every group business via Google Ads
- Monitoring spend closely across many concurrent campaigns
- Reporting regularly on PPC and SEO performance using Google Analytics and Excel
Website and content management includes:
- Managing content across all company websites
- Troubleshooting issues with websites as they arise
- Improving the usability, design, content and conversion of all company websites
- Developing email marketing campaigns for group brands
- Building and maintaining the social media presence of the company
- Implementing and maintaining high-quality product listings across e-commerce platforms
Security, budget and continuity responsibilities:
- Planning and budgetary control of all digital marketing spend
- Reviewing and monitoring the security of company websites
- Implementing the backup and disaster recovery strategy for all company websites
- Maintaining clear, up-to-date documentation of key logins, accounts and processes
Your skills and experience should include:
- Significant, proven experience in a similar digital marketing role
- Strong technical and content SEO knowledge
- Confident writing SEO-optimised articles and landing pages
- A solid understanding of website architecture
- Proven experience managing sizeable PPC budgets via Google Ads
- Proficient with Google Analytics, Google Ads and Excel
- Highly organised, with the ability to juggle multiple brands
- Forward-thinking about AI and emerging digital tools
- A creative thinker with a ‘can do’ attitude
Benefits include:
- Annual leave entitlement of 28 days per annum, including bank holidays
- 40 hours per week, Mon-Fri working Flexitime
- Enrolment into the company pension scheme
- Enhanced Sick Pay
- Access to our benefits platform, including discounted gym memberships and other perks
- Cash Health Plan
Digital Marketing Manager in Cardiff employer: MS-Group Limited
MS-Group Limited is an excellent employer, offering a dynamic work environment in Cardiff where creativity meets efficiency. With a strong emphasis on employee growth, the company provides comprehensive training and a flexible work schedule, ensuring that team members can thrive both personally and professionally while contributing to exciting signage projects.
