Director, Qualitative - Quality Insights, Great Culture in City of London

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Director, Qualitative – Quality Insights, Great Culture London (Hybrid) To 70,000 + Bonus & Bens – (posted Sep 19 2025)

Job Spec: With offices in London and conducting research across five continents, this independent qual boutique with an enviable brand of its own provides global insight and consumer-grounded design guidance for many of the world\’s most recognisable CPG brands.

They have pioneered many innovative methodologies across multiple disciplines including packaging, visual brand language, and creative development. This often leads to NPD and innovation work and broader strategy pieces.

They are well organised and meritocratic and leave space in their workflow for genuine thinking time as they pride themselves on remaining creative and innately tuned into the cultural context of their work and the mind‑set of the intended consumer segment.

We seek candidates with solid consumer qual research experience – both f2f and online. This is a leadership position internally and formal new biz experiences and advanced skills with proposal and pitch work will be key. You should be able to lead by example to inspire the team, challenge them, develop them, encourage their creativity, raise levels of productivity and have fun.

Who to contact: Email your CV (in confidence) to sga@spalding-goobey.co.uk, quoting the reference above, or contact Andrew Goobey, Andrew Mercer, Caroline Rock or Rebecca Meaton on 020 7287 7237

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