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- Tasks: Conduct market research and analysis to support marketing strategies and decision-making.
- Company: Birmingham City University, a leading institution in education and research.
- Benefits: Competitive salary, career progression, and a supportive work environment.
- Why this job: Join a dynamic team and make a real impact on university strategies and student success.
- Qualifications: Degree in relevant field and experience in market research and data analysis.
- Other info: Embrace diversity and inclusion in a collaborative workplace.
The predicted salary is between 38050 - 44131 £ per year.
We are looking for a skilled market research, market intelligence or data insights/analysis professional to provide crucial insights that will underpin the strategies of the Marketing, Recruitment and Communications department and wider University. Our Market Research and Analysis Officers play a crucial role in ensuring the University has access to a comprehensive range of market research and insights to facilitate data‑led decision‑making. This is an exciting opportunity for an individual with strong market research, data analysis and communication skills. The role will be of particular interest to those with backgrounds in market research, customer insights, market intelligence or other roles working with quantitative and qualitative data or product development.
The postholder will be expected to manage complex data and audience insights, and translate them into intelligence and actions, assisting and liaising with colleagues to support their activities in marketing, communications, recruitment and admissions.
Responsibilities- Undertake market research and analysis to support a diverse range of marketing objectives.
- Use application and enrolment insights, sector trends and other relevant data sources to provide informed recommendations on the development of the University’s subject/course portfolio.
- Design, test and implement quantitative research using the department’s survey platform.
- Provide qualitative research expertise and support to our marketing, communications and student recruitment activities by undertaking internal and external focus groups.
- Work with external research agencies to commission qualitative/quantitative research projects.
- Produce regular post‑event survey analysis reports providing actionable insights and intelligence to a range of audiences.
- Undertake regular horizon scanning across a broad range of markets and stakeholder groups – identifying current and potential new developments, threats and opportunities.
- Provide crucial market intelligence to help develop the university’s course portfolio – ensuring new courses align with industry trends and student demand.
- Maintain and monitor competitor information to benchmark the University’s position in the market.
- Provide market research expertise, advice and guidance – verbally and in written reports to a range of key stakeholders.
- A degree, or equivalent.
- Proven track record of marketing analysis, planning and the implementation of marketing and market research strategies.
- Experience of commissioning or undertaking qualitative and quantitative market research.
- Experience of planning, running and reporting on focus groups.
- Experience of producing and disseminating complex reports.
- Experience of defining, analysing and interpreting statistical information.
- Experience of forming and sustaining effective working relationships and networks.
- Excellent written and oral communication skills.
- Advanced IT skills, specifically the ability to work creatively with qualitative and quantitative data.
- Ability to work under pressure, meet tight deadlines and manage competing priorities on own initiative.
- Experience of marketing or insights roles within the higher education sector would be an advantage.
We are committed to equality, diversity and inclusion and to an environment that supports lawful free speech and academic freedom. We will continuously review and improve our policies, practices, and procedures to ensure that we are promoting these in all aspects of our operations. We believe that by working together, combining our many different backgrounds and life experiences, we will empower each other to reach our full potential.
Closing Date: 23.59 hours GMT on Sunday 11 January 2026
Interviews: Thursday 22 January 2026
Market Research and Analysis Officer in Birmingham employer: MrWeb Ltd.
Contact Detail:
MrWeb Ltd. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Market Research and Analysis Officer in Birmingham
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its market position. Understand their challenges and think about how your skills can help them tackle these issues. This will show you're genuinely interested and ready to contribute.
✨Tip Number 3
Practice your communication skills! Whether it's presenting data insights or discussing market trends, being able to articulate your thoughts clearly is key. Try mock interviews with friends or use online resources to sharpen your delivery.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and engaged with our platform.
We think you need these skills to ace Market Research and Analysis Officer in Birmingham
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Market Research and Analysis Officer role. Highlight your relevant experience in market research, data analysis, and communication skills. We want to see how your background aligns with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about market research and how you can contribute to our team. Be sure to mention specific projects or experiences that relate to the job description.
Showcase Your Data Skills: Since this role involves handling complex data, make sure to showcase your quantitative and qualitative data skills. Include examples of how you've used data to drive decisions or insights in your previous roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss any important updates. Plus, it’s super easy!
How to prepare for a job interview at MrWeb Ltd.
✨Know Your Data
Make sure you brush up on your market research and data analysis skills. Be prepared to discuss specific methodologies you've used in the past, whether it's qualitative focus groups or quantitative surveys. This will show that you can handle the complex data the role requires.
✨Showcase Your Communication Skills
Since the role involves liaising with various stakeholders, practice articulating your insights clearly and concisely. Prepare examples of how you've effectively communicated complex information in previous roles, as this will demonstrate your ability to translate data into actionable intelligence.
✨Research the University
Familiarise yourself with Birmingham City University's current course offerings and any recent developments in their marketing strategies. This knowledge will help you tailor your responses and show genuine interest in how you can contribute to their objectives.
✨Prepare for Scenario Questions
Expect questions that ask how you would approach specific market research challenges. Think about potential scenarios related to course development or competitor analysis, and be ready to outline your thought process and the steps you would take to provide valuable insights.
