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- Tasks: Manage and optimise CRM campaigns across multiple channels in a fast-paced environment.
- Company: Join MrQ, an award-winning online casino focused on tech and fun.
- Benefits: Competitive salary, extra leave days, parental leave, health insurance, and wellness incentives.
- Why this job: Be part of a dynamic team making a real impact in the iGaming industry.
- Qualifications: 4+ years in CRM operations with technical expertise in enterprise CRM platforms.
- Other info: Flexible working environment with a commitment to diversity and inclusion.
The predicted salary is between 36000 - 60000 £ per year.
MrQ - we’re an awesome, award winning online casino launched in 2018. We’re big on tech, big on performance and most of all - big on fun. Over the years, we have experienced explosive growth - which means we need more rock stars to join our quest for total world domination.
We’re looking for a technically strong and detail-obsessed CRM Operations Specialist to help us deliver high-impact, data-driven campaigns in a fast-paced, high-frequency environment. This role is central to ensuring flawless execution across multiple CRM channels—email, SMS, push, in-app, and more. You’ll work closely with cross-functional teams to bring campaigns to life, manage complex workflows, and continuously optimise performance. The challenge? Balancing scale and personalisation while maintaining operational excellence in a dynamic, high-volume setting—ideally with prior experience in iGaming or a similar space.
What You Will Do
- Manage setup, QA, execution, and troubleshooting of CRM campaigns across all channels (email, SMS, push, in-app, onsite, direct mail).
- Build and maintain modular templates, dynamic content, and personalisation in the ESP.
- Ensure technical readiness and flawless execution of CRM campaigns and promotions.
- Support rollout of bonus offers, triggers, and retention initiatives.
- Collaborate with CRM, Brand, and Design teams to deliver on-brand campaigns.
- Ensure accurate tagging and tracking for attribution in BI tools (e.g., ThoughtSpot).
- Work with Data teams to enhance segmentation, integrations, and model activations.
- Act as CRM tooling expert (e.g., Optimove), improving processes and documentation.
- Promote a testing culture to optimize performance and scale results.
- Monitor deliverability, contact rules, and channel health with compliance.
- Contribute to CRM planning, offering feasibility and best practice input.
What We’re Looking For
- 4+ years hands-on experience in CRM operations, marketing automation or ESP campaign management, ideally in iGaming or a similar high-frequency transactional environment.
- Deep technical expertise in at least one enterprise CRM platform (Optimove, Salesforce, Adobe etc).
- Experience executing large volumes of manual and automated campaigns to segmented audiences.
- Strong understanding of CRM channel best practices (email, SMS, push, in-app, direct mail etc).
- Comfort with HTML/CSS for email editing, dynamic content scripting, personalisation logic, and QA.
- Excellent organisational skills with meticulous attention to detail and a commitment to flawless delivery.
- Experience working with offer set-up tools, CMS/merchandising platforms or bonus engines a plus.
- Experience working with data teams to integrate campaign-level analytics into a centralised reporting layer.
What We Offer
At MrQ, we take pride in providing an array of fantastic benefits to our valued team members. Enjoy a competitive salary package that recognizes your hard work and dedication. Need some extra time off? We’ve got you covered with additional leave days, and we believe in celebrating life’s special moments, including your birthday, with dedicated birthday leave. Family matters to us, too, which is why we offer a generous four-week parental leave. Your well-being is our priority, supported by international health and life insurance. Stay motivated with wellness incentives and seize opportunities for personal and professional growth with our growth allowance. Embrace a flexible working environment that caters to your needs, and join our friendly and multinational team, where collaboration and camaraderie flourish. At MrQ, we’re committed to ensuring that your experience with us goes beyond just a job – it’s a fulfilling journey with a supportive community.
We are committed to fostering a workplace that values and celebrates diversity. We welcome individuals of all backgrounds and experiences, and we believe that a diverse and inclusive environment leads to innovation and success. We actively promote equal opportunities for all employees and strive to create a space where everyone’s voices are heard and respected. Join us in our journey to build a truly inclusive workplace where every person can thrive and contribute to our collective success.
To help our recruitment team work efficiently, please apply to the role that best matches your skills and experience. Our team will consider you for other similar roles as well!
CRM Operations Manager in St Albans employer: MrQ
Contact Detail:
MrQ Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Operations Manager in St Albans
✨Tip Number 1
Get to know the company inside out! Research MrQ's values, culture, and recent campaigns. This will help you tailor your conversations and show that you're genuinely interested in being part of their awesome team.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might just land you a referral, which is always a bonus!
✨Tip Number 3
Prepare for the interview by practising common CRM-related questions. Think about your past experiences and how they align with what MrQ is looking for. Be ready to share specific examples of your successes in CRM operations.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the MrQ family!
We think you need these skills to ace CRM Operations Manager in St Albans
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the CRM Operations Manager role. Highlight your relevant experience in CRM operations and any technical skills that match what we're looking for. We want to see how you can bring your unique flair to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about CRM and how your background aligns with our mission at MrQ. Be sure to mention any experience in iGaming or similar environments, as we love a good story!
Show Off Your Technical Skills: Since this role requires deep technical expertise, don’t shy away from showcasing your knowledge of CRM platforms like Optimove or Salesforce. If you've got experience with HTML/CSS, let us know how you've used these skills in past campaigns!
Apply Through Our Website: We encourage you to apply directly through our website. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy – just a few clicks and you’re on your way to joining our awesome team!
How to prepare for a job interview at MrQ
✨Know Your CRM Inside Out
Make sure you’re well-versed in the CRM platforms mentioned in the job description, like Optimove or Salesforce. Brush up on your technical skills, especially around campaign management and automation, as this will show you’re ready to hit the ground running.
✨Showcase Your Campaign Successes
Prepare specific examples of successful CRM campaigns you've managed in the past. Highlight your role in the setup, execution, and optimisation processes, and be ready to discuss how you tackled challenges and improved performance.
✨Demonstrate Attention to Detail
Since this role requires meticulous attention to detail, come prepared with examples that showcase your organisational skills. Discuss how you ensure flawless execution and quality assurance in your previous roles, especially in high-volume environments.
✨Emphasise Collaboration Skills
This position involves working closely with various teams, so be ready to talk about your experience collaborating with cross-functional teams. Share how you’ve successfully partnered with design, brand, and data teams to deliver impactful campaigns.
