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For Companies At a Glance
- Tasks: Shape product features and drive player-focused marketing strategies.
- Company: Join MrQ, an award-winning online casino known for fun and innovation.
- Benefits: Competitive salary, extra leave days, parental leave, health insurance, and growth opportunities.
- Why this job: Make a real impact by connecting player insights with product development.
- Qualifications: Experience in product marketing and strong understanding of player behaviour.
- Other info: Diverse and inclusive workplace with a supportive community.
The predicted salary is between 60000 - 80000 £ per year.
MrQ - we’re an awesome, award-winning online casino launched in 2018. We’re big on tech, big on performance and most of all - big on fun. Over the years, we have experienced explosive growth - which means we need more rock stars to join our quest for total world domination.
We’re looking for a strategic, player-focused Product Marketing Manager to sit at the intersection of product, marketing and player insight, shaping how our product features are positioned, launched and improved. In this role, you will define the value propositions behind our products and features, ensuring they resonate with players and drive measurable commercial impact. You’ll partner closely with product teams to bring player insight into product development, influence roadmap discussions, and lead go-to-market strategies for launches and enhancements. This is not a traditional campaign marketing role — it is a strategic product marketing position focused on player value, proposition definition and product-market fit.
What You Will Do
- Define clear value propositions and positioning for product features and experiences.
- Develop player insights, personas and segmentation frameworks to guide product and marketing decisions.
- Own go-to-market strategy for new features, product launches and enhancements.
- Partner with Brand, CRM, Affiliates and other marketing teams to ensure consistent positioning across channels.
- Ensure launches clearly communicate why a feature matters to players.
- Act as the voice of the player within product teams, bringing player insight into product discussions.
- Work closely with Product Managers to influence feature prioritisation, roadmap direction and product positioning.
- Navigate cross-functional discussions between product, marketing and commercial teams.
- Guide products through the lifecycle from concept → launch → optimisation.
- Monitor player engagement and commercial performance to refine propositions and messaging.
- Use player behaviour and performance insights to identify opportunities for improvement.
What We’re Looking For
- Experience in Product Marketing, Strategic Marketing or Proposition roles within digital products.
- Proven experience defining value propositions and leading go-to-market launches.
- Experience partnering closely with product teams in a cross-functional environment.
- Strong understanding of player/customer behaviour and segmentation in consumer digital products.
- Ability to translate player insight into clear positioning and product narratives.
- Experience influencing product direction or roadmap discussions through customer insight.
- Excellent communicator and storyteller.
- Strong cross-functional collaboration with product, marketing, data and commercial teams.
- Commercially minded with strong analytical thinking.
- Experience in iGaming, digital entertainment, gaming or other consumer digital products is highly valued.
- Gambling experience is a plus but not required if strong player-centric thinking is demonstrated.
What We Offer
At MrQ, we take pride in providing an array of fantastic benefits to our valued team members. Enjoy a competitive salary package that recognises your hard work and dedication. Need some extra time off? We’ve got you covered with additional leave days, and we believe in celebrating life’s special moments, including your birthday, with dedicated birthday leave. Family matters to us, too, which is why we offer a generous four-week parental leave. Your well-being is our priority, supported by international health and life insurance. Stay motivated with wellness incentives and seize opportunities for personal and professional growth with our growth allowance. Embrace a flexible working environment that caters to your needs, and join our friendly and multinational team, where collaboration and camaraderie flourish. At MrQ, we’re committed to ensuring that your experience with us goes beyond just a job – it’s a fulfilling journey with a supportive community.
We are committed to fostering a workplace that values and celebrates diversity. We welcome individuals of all backgrounds and experiences, and we believe that a diverse and inclusive environment leads to innovation and success. We actively promote equal opportunities for all employees and strive to create a space where everyone’s voices are heard and respected. Join us in our journey to build a truly inclusive workplace where every person can thrive and contribute to our collective success.
To help our recruitment team work efficiently, please apply to the role that best matches your skills and experience. Our team will consider you for other similar roles as well!
Strategic Product Marketing Manager in London employer: MrQ
Contact Detail:
MrQ Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Strategic Product Marketing Manager in London
✨Tip Number 1
Get to know the company inside out! Dive into MrQ's culture, values, and products. This way, when you chat with us, you can show off your knowledge and passion for what we do.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might just land you a referral!
✨Tip Number 3
Prepare for interviews by practising common questions and crafting your own stories that highlight your experience in product marketing. We love a good storyteller, so make sure you can articulate how your skills align with our needs.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our awesome team at MrQ.
We think you need these skills to ace Strategic Product Marketing Manager in London
Some tips for your application 🫡
Show Your Strategic Side: When writing your application, make sure to highlight your experience in strategic product marketing. We want to see how you've defined value propositions and led go-to-market strategies in the past. Be specific about your achievements!
Player Insight is Key: Don’t forget to emphasise your understanding of player behaviour and how it influences product decisions. Share examples of how you've used player insights to shape marketing strategies or product features. This is super important for us!
Collaboration is Crucial: We love teamwork! In your application, mention your experience working cross-functionally with product, marketing, and commercial teams. Show us how you’ve navigated discussions and influenced product direction through collaboration.
Apply Through Our Website: Finally, make sure to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to see what you bring to the table!
How to prepare for a job interview at MrQ
✨Know Your Product Inside Out
Before the interview, dive deep into MrQ's products and features. Understand their value propositions and how they resonate with players. This knowledge will help you articulate your insights and demonstrate your passion for the role.
✨Showcase Your Player-Centric Thinking
Prepare examples of how you've used player insights to influence product decisions in the past. Highlight your experience in defining value propositions and how you’ve successfully launched products that meet player needs.
✨Master Cross-Functional Collaboration
Be ready to discuss your experience working with various teams, such as product, marketing, and data. Share specific instances where your collaboration led to successful outcomes, showcasing your ability to navigate complex discussions.
✨Communicate with Clarity and Confidence
Practice telling your story in a clear and engaging way. Use storytelling techniques to convey your experiences and insights, making sure to connect them back to how they can benefit MrQ and its players.