At a Glance
- Tasks: Lead brand partnerships and PR strategies to amplify MrQ's presence.
- Company: MrQ is a dynamic online casino, known for its innovative approach since 2018.
- Benefits: Enjoy flexible working, competitive salary, extra leave days, and wellness incentives.
- Other info: Hybrid role based in St Albans, with a focus on cultural relevance and brand impact.
- Why this job: Join a fun, inclusive team and make a real impact in the gaming industry.
- Qualifications: Experience in marketing or branding, with a passion for gaming and creativity.
The predicted salary is between 42000 - 84000 £ per year.
At MrQ, we’re building a bold, player-first brand that’s shaking up the gaming scene. Since 2018, we’ve grown fast by doing things differently—think award-winning platform, zero wagering, and a tone of voice that doesn’t take itself too seriously. We’re on the hunt for a Brand & Sponsorship Executive to help bring MrQ to life in the wild. From leading sponsorships and partnerships to amplifying our brand through PR and earned media, you’ll play a key role in how we show up, what we say—and who hears it. This role is hybrid from St Albans office, twice per week from the office.
What You Will Do
- Lead and support brand partnerships, sponsorships, and PR strategy.
- Ensure activations show up in high-impact spaces and deliver maximum reach and brand impact.
- Manage the day-to-day activation of sponsorships and track performance against targets.
- Drive measurable impact from sponsorships across awareness, acquisition, and sentiment.
- Collaborate with internal teams to ensure sponsorships contribute to FTDs (first-time deposits) and player engagement.
- Work with agencies and partners to secure earned media coverage and amplify MrQ’s positioning.
- Support ongoing brand research, messaging initiatives, and strategic brand planning.
- Assist with the execution of PR campaigns and content amplification.
- Keep a close eye on trends, culture, and competitor activity—know what’s hot, and help us be hotter.
What We’re Looking For
- Marketing or brand experience in a fast-paced, creative environment (bonus points for experience with PR, partnerships, or sponsorships).
- A sharp eye for cultural relevance—you know what makes a brand feel current and credible.
- Solid understanding of how brand marketing drives business impact.
- A doer. Someone who can juggle projects, manage stakeholders, and get stuff done.
- Passion for gaming, entertainment, or disruptive digital brands.
What We Offer
- Competitive salary package that recognises your hard work and dedication.
- Additional leave days, including dedicated birthday leave.
- Generous four-week parental leave.
- International health and life insurance.
- Wellness incentives and opportunities for personal and professional growth with our growth allowance.
- Flexible working environment.
- A friendly and multinational team, where collaboration and camaraderie flourish.
We are committed to fostering a workplace that values and celebrates diversity. We welcome individuals of all backgrounds and experiences, and we believe that a diverse and inclusive environment leads to innovation and success. We actively promote equal opportunities for all employees and strive to create a space where everyone’s voices are heard and respected.
Brand Development Manager in London employer: MrQ
At MrQ, we pride ourselves on being a vibrant and innovative employer that champions creativity and collaboration. Our hybrid work model from our St Albans office allows for flexibility while fostering a supportive community where your contributions are valued. With competitive salaries, generous leave policies, and a commitment to employee growth, we ensure that every team member can thrive in their career while enjoying a fun and inclusive workplace culture.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Development Manager in London
✨Tip Number 1
Familiarise yourself with MrQ's brand voice and values. Since they pride themselves on being bold and player-first, showcasing your understanding of their unique approach in conversations can set you apart.
✨Tip Number 2
Network with professionals in the gaming and entertainment sectors. Attend industry events or engage in online forums to connect with individuals who might provide insights or referrals for the Brand Development Manager role.
✨Tip Number 3
Stay updated on current trends in gaming and digital marketing. Being able to discuss recent developments or successful campaigns during interviews will demonstrate your passion and knowledge of the industry.
✨Tip Number 4
Prepare to discuss specific examples of how you've driven brand impact in previous roles. Highlighting measurable outcomes from past sponsorships or partnerships will show that you can deliver results at MrQ.
We think you need these skills to ace Brand Development Manager in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights relevant marketing or brand experience, especially in fast-paced environments. Emphasise any work with PR, partnerships, or sponsorships to align with what MrQ is looking for.
Craft a Compelling Cover Letter:In your cover letter, showcase your passion for gaming and entertainment. Explain how your skills can contribute to MrQ's bold, player-first brand and mention specific examples of past successes in brand development.
Showcase Cultural Relevance:Demonstrate your understanding of current trends and cultural relevance in your application. Mention specific campaigns or brands that inspire you and how you would apply similar strategies at MrQ.
Highlight Measurable Impact:When discussing your previous roles, focus on measurable outcomes. Use metrics to illustrate how your efforts in brand marketing have driven awareness, acquisition, or engagement, which aligns with the responsibilities of the Brand Development Manager role.
How to prepare for a job interview at MrQ
✨Show Your Passion for Gaming
Make sure to express your enthusiasm for the gaming industry during the interview. Share any personal experiences or insights you have about gaming trends, as this will demonstrate your genuine interest and understanding of the market.
✨Highlight Relevant Experience
Discuss your previous marketing or brand experience, especially in fast-paced environments. Be specific about your roles in PR, partnerships, or sponsorships, and how they relate to the responsibilities of the Brand Development Manager position.
✨Demonstrate Cultural Awareness
Prepare to talk about current trends and cultural relevance in branding. Show that you can identify what makes a brand feel contemporary and credible, which is crucial for MrQ's player-first approach.
✨Be Ready to Juggle Projects
Since the role requires managing multiple projects and stakeholders, come prepared with examples of how you've successfully handled similar situations in the past. This will showcase your ability to get things done efficiently.
