Digital Marketing Manager | LED Lighting

Join to apply for the Digital Marketing Manager | LED Lighting role at MRL Consulting Group | Global Niche Technology Recruitment 1 week ago Be among the first 25 applicants Join to apply for the Digital Marketing Manager | LED Lighting role at MRL Consulting Group | Global Niche Technology Recruitment Get AI-powered advice on this job and more exclusive features. We are working in partnership with a leading organisation in the lighting and electrical sector to recruit a highly skilled and strategic Digital Marketing Manager . This is an exciting opportunity for an experienced marketing professional to take ownership of the digital strategy and performance across a well-established and growing brand. The Role As the Digital Marketing Manager, you will lead the development and execution of a comprehensive, insight-led digital strategy. Working across multiple channels—including social media, SEO, paid media, email marketing, and website content—you will be responsible for driving customer acquisition, engagement, and conversion. This is a hands-on, results-driven role ideal for someone who thrives on both strategic planning and tactical execution. Key Responsibilities Strategy & Delivery: Create and implement multi-channel digital campaigns with a focus on performance and ROI Manage content calendars, oversee campaign rollouts, and collaborate with internal teams Continuously monitor and optimise campaigns based on performance metrics Analytics & Insight Define and track digital KPIs such as SEO rankings, CTRs, email open rates, and audience growth Provide regular performance reporting using Google Analytics and other tools Conduct customer journey analysis, keyword research, and segmentation to inform strategy Projects & Collaboration Lead digital projects such as website enhancements and new campaign initiatives Coordinate cross-functional teams and liaise with external agencies to deliver successful outcomes Content & Quality Ensure consistency of brand tone, messaging, and visual identity across all digital touchpoints Uphold high standards in content quality and compliance across all platforms Compliance & Governance Maintain GDPR and privacy compliance across all digital activity Keep up to date with platform standards and best practices What We’re Looking For Education & Experience: A recognised qualification in Digital Marketing (e.g., CIM or equivalent) is desirable Minimum of 3 years\’ experience in a similar digital marketing role, with proven success in developing and executing strategies across multiple channels Skills & Tools Strong working knowledge of Google Analytics, WordPress, Sprout, and PIM systems Experience managing agencies, freelancers, and collaborating across departments Personal Attributes Strategic thinker with commercial acumen Highly organised, detail-oriented, and results-driven Excellent communicator and team collaborator Ready to take the lead on digital transformation for a recognised industry brand? If you’re a dynamic and driven digital marketer looking for your next challenge, we want to hear from you. Apply now to be considered for this exciting opportunity. Seniority level Seniority level Mid-Senior level Employment type Employment type Full-time Job function Job function Marketing and Sales Industries Staffing and Recruiting Referrals increase your chances of interviewing at MRL Consulting Group | Global Niche Technology Recruitment by 2x Sign in to set job alerts for “Digital Marketing Manager” roles. 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