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- Tasks: Lead retention strategies and multi-channel campaigns to keep customers engaged.
- Company: Join a trailblazing business focused on customer experience and loyalty.
- Benefits: Enjoy hybrid working, competitive salary, and clear progression paths.
- Why this job: Shape impactful retention strategies in a culture that values creativity and results.
- Qualifications: 3+ years in CRM, strong analytical skills, and creative flair required.
- Other info: This role offers high ownership and the chance to directly influence brand connections.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Big growth plans. Smart strategy. Serious impact.
We’re working with a trailblazing business that’s doubling down on customer experience and loyalty, and now they’re on the lookout for a CRM powerhouse to lead the charge. If you’re part analyst, part strategist, part storyteller, this one’s for you.
Core task: Keep customers coming back, again and again.
You’ll take the reins of the retention strategy, leading multi-channel campaigns that drive engagement, boost lifetime value, and build a brand experience people don’t just enjoy, but depend on. You’ll be the bridge between data and creative, owning the CRM lifecycle from email to push - all while keeping things personal, punchy, and on point.
Your day-to-day:
- Run the show across CRM: planning, executing, and optimising retention campaigns across email, SMS, and push.
- Use data to your advantage: analysing performance, customer behaviours, and tweaking strategy to make every message land.
- Collaborate with brand and content teams to ensure messaging is sharp, on-brand, and scroll-stopping.
- Lead segmentation, A/B testing, and campaign reporting to ensure we’re always learning and levelling up.
- Own the VIP experience: ensuring high-value customers feel recognised, rewarded, and ready to stay.
- Track what competitors are doing: and do it better.
- Be a voice within the community: engaging directly with customers and shaping the brand’s relationship with them.
You’ll thrive if you:
- Bring 3+ years in CRM — ideally with Klaviyo or a similar ESP in your toolkit.
- Know how to balance creative flair with data-driven thinking.
- Understand the difference between good content and content that converts.
- Have a handle on basic HTML and love a deep dive into Excel.
- Can write killer copy and brief creatives with clarity and vision.
- Have a strategic mindset but love rolling up your sleeves.
- Know what makes a retention campaign tick, and what makes one stick.
The details:
- Hybrid working with offices in Manchester (applicants must be UK based)
- Competitive salary + benefits (readily available to discuss upon request)
- Clear path for progression in a fast-growth business
- A seat at the table, shaping the future of a retention strategy for a great brand
- A culture that values initiative, experimentation, and results
Sound like you? Let’s talk. This isn’t a “tick-the-boxes” CRM role, it’s a high-impact, high-ownership opportunity to shape how a brand connects. Apply and we’ll be more than happy to go over the role in more detail.
Contact Detail:
MRJ Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager
✨Tip Number 1
Familiarise yourself with the latest trends in CRM and customer retention strategies. This will not only help you understand the role better but also allow you to speak confidently about innovative ideas during your interview.
✨Tip Number 2
Network with professionals in the CRM field, especially those who have experience with Klaviyo or similar platforms. Engaging with them can provide insights into the role and may even lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of successful retention campaigns you've managed in the past. Highlight your analytical skills and how you've used data to drive decisions and improve outcomes.
✨Tip Number 4
Showcase your creative side by thinking of unique campaign ideas that could enhance customer loyalty. Being able to present fresh concepts will demonstrate your strategic mindset and passion for the role.
We think you need these skills to ace CRM Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in CRM, particularly any work with Klaviyo or similar platforms. Emphasise your analytical skills and any successful retention campaigns you've led.
Craft a Compelling Cover Letter: Use your cover letter to tell a story about your journey in CRM. Highlight specific examples of how you've driven customer engagement and retention, showcasing your creative flair and data-driven mindset.
Showcase Your Skills: In your application, clearly outline your skills in A/B testing, segmentation, and campaign reporting. Mention your proficiency in HTML and Excel, as these are crucial for the role.
Research the Company: Familiarise yourself with the company's brand and current CRM strategies. This will help you tailor your application and demonstrate your understanding of their goals and challenges.
How to prepare for a job interview at MRJ Recruitment
✨Showcase Your Analytical Skills
As a CRM Manager, you'll need to demonstrate your ability to analyse data effectively. Be prepared to discuss specific examples of how you've used data to inform your strategies and improve customer retention in previous roles.
✨Demonstrate Creative Campaign Ideas
Since the role requires a balance of creativity and data-driven thinking, come armed with innovative campaign ideas. Think about how you can make messaging personal and engaging, and be ready to share your vision for potential campaigns.
✨Familiarise Yourself with Tools
If you have experience with Klaviyo or similar ESPs, make sure to highlight this during the interview. If not, do some research on these tools and be ready to discuss how you would leverage them to enhance CRM strategies.
✨Prepare for Scenario Questions
Expect questions that assess your problem-solving skills and strategic mindset. Prepare for scenarios where you might need to optimise a campaign or handle a challenging customer situation, showcasing your ability to think on your feet.
