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- Tasks: Drive sales and build relationships with garden centres and retailers in your region.
- Company: Join a leading brand known for quality gardening products and expertise.
- Benefits: Competitive salary, travel opportunities, and a chance to inspire gardeners.
- Other info: Diverse and inclusive workplace welcoming applicants from all backgrounds.
- Why this job: Make a real impact in the gardening community while growing your career.
- Qualifications: Sales experience and a passion for horticulture are essential.
The predicted salary is between 30000 - 40000 ÂŁ per year.
Known for our exceptional range of seeds, garden products and horticultural expertise with well-known brands such as Mr Fothergill’s, Johnsons, DT Brown and Darlac, our products can be found in garden centres, big retailers and direct to consumers through our websites and catalogues. We have a legacy of quality, a loyal customer base and are committed to inspiring and empowering gardeners of all levels. Our company purpose is “Helping Everyone Grow” and we extend that purpose to everything we do.
As a Territory Manager, reporting to our Head of Field Sales, you will have responsibility for selling Mr Fothergill’s product range to a wide section of outlets such as garden centres, hardware and DIY stores, pet and garden shops, farm shops and general stores while creating, building, and strengthening long-term relationships, and driving repeat sales and renewal revenue. You will be responsible for growing the customer base through personal prospecting within the region, emphasising relationship building and Mr Fothergill’s commitment to Customer First and quality of service before, during and after the sale.
- Selling to, reviewing and servicing an existing account base of around 150-200 customers consisting of garden centres, hardware and DIY stores, looking for gaps and opportunities for business to grow market share within the existing customer base.
- Focus on merchandising opportunities, growing core ranges, ensuring product visibility to achieve sales objectives.
- Building and maintaining excellent customer and key account relationships.
We are looking for someone who has a minimum of one year’s experience in sales or a customer-facing role, ideally within a horticultural setting, such as a garden centre, or consumer goods. Success in managing and growing existing accounts is essential. The role requires regular regional travel, so a current UK driver’s license is essential.
The world of gardening should be accessible to all and it’s important that our teams reflect the diversity of our customers, ensuring that our products meet everyone’s needs. Therefore, we very much welcome applications from a diverse range of candidates regardless of background, gender, race, religious beliefs, disability, sexual orientation, or age.
Area Sales Manager - Field Based in Wales employer: Mr Fothergill's Seeds Ltd
Contact Detail:
Mr Fothergill's Seeds Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Area Sales Manager - Field Based in Wales
✨Tip Number 1
Get to know the company inside out! Familiarise yourself with their products, values, and mission. When you walk into that interview, you want to show them you’re not just another candidate – you’re genuinely excited about helping everyone grow!
✨Tip Number 2
Network like a pro! Reach out to current or former employees on LinkedIn, join relevant groups, and attend industry events. Building connections can give you insider info and might even lead to a referral – which is always a bonus!
✨Tip Number 3
Prepare for those tricky questions! Think about how your experience aligns with the role, especially in sales and customer relationships. Have some solid examples ready to demonstrate your skills in action – they love a good story!
✨Tip Number 4
Don’t forget to follow up! After your interview, shoot a quick thank-you email to express your appreciation for the opportunity. It’s a simple gesture that keeps you fresh in their minds and shows you’re keen on the role.
We think you need these skills to ace Area Sales Manager - Field Based in Wales
Some tips for your application 🫡
Show Your Passion for Gardening: When you're writing your application, let your love for gardening shine through! We want to see how your enthusiasm aligns with our mission of 'Helping Everyone Grow'. Share any personal experiences or insights that connect you to the horticultural world.
Tailor Your CV and Cover Letter: Make sure to customise your CV and cover letter for the Area Sales Manager role. Highlight your sales experience and any relevant customer-facing roles, especially in horticulture. We appreciate candidates who take the time to show us why they’re a perfect fit!
Emphasise Relationship Building Skills: Since this role is all about creating and maintaining strong relationships, be sure to showcase your skills in this area. Use examples from your past experiences where you've successfully built rapport with customers or clients, as this is key to driving repeat sales.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you’re keen to join our team at StudySmarter!
How to prepare for a job interview at Mr Fothergill's Seeds Ltd
✨Know Your Products Inside Out
Before the interview, make sure you’re familiar with Mr Fothergill’s product range and the horticultural industry. This will not only show your enthusiasm but also help you answer questions about how you can effectively sell these products to various outlets.
✨Showcase Your Relationship-Building Skills
Prepare examples of how you've successfully built and maintained customer relationships in previous roles. Highlight specific instances where your efforts led to repeat sales or improved customer satisfaction, as this aligns perfectly with the company’s commitment to a Customer First approach.
✨Demonstrate Your Sales Strategy
Think about how you would approach growing the customer base in your region. Be ready to discuss your strategies for prospecting and identifying opportunities within existing accounts. This shows that you’re proactive and have a clear vision for driving sales.
✨Be Ready for Regional Travel Questions
Since the role involves regular travel, be prepared to discuss your experience with managing time and logistics effectively. Mention any past experiences where you’ve successfully balanced travel with meeting sales targets, as this will reassure them of your capability in this area.