Brand Manager UK/EMEA in Manchester

UK Head Office – Manchester/ PERMANENT/ SALARY: COMPETITIVE

Job Purpose

The focus of this position is to develop and deliver regional brand plans to support brand growth ambitions. The individual must champion the region on the global stage providing insight and input into global brand strategy and planning.

Key Responsibilities

• Support the Marketing Manager with the delivery of the 5 year brand growth plan in market, to include reporting of KPI’s.
• Champion regional brand health measurement within the business.
• Influence and execute the short- and long-term brand strategy in market sharing regional insight with global brand team.
• Influence and execute the global consumer brand communications strategy and plan in market adopting and adapting where necessary.
• Support the Marketing Manager with the development of an insight driven annual regional brand plan and input into global brand plan through collaboration with global marketing team.
• Working with sales and the retailers, agree, develop, and deliver customer JBP’S in line with growth expectations and budget.
• Champion brand guardianship at a regional level in all forms (e.g. Social).
• Own the delivery of trade and consumer brand activation (e.g. POS / Trade shows) utilising and adapting global brand toolkits.
• Implement internal launch plans for brand and product innovation within region, working closely with the global team.
• Execute and adapt (where needed) global brand B2C and B2B launch plans and toolkit for brand and product innovation in region.
• Maintain and update regional brand websites.
• Support the Marketing Manager to develop and deliver direct-to-consumer regional websites and ensure alignment with global brand team.
• Act as the day-to-day representative for brand in regional NPD/EPD stage gate project meetings.
• Liaise with global marketing to facilitate the sharing globally of marketing best practices, support collaboration and drive scalability of opportunities.
• Provide support to global offices, liaising with key marketing counterparts at HO in Manchester.
• Manage day to day relationships with digital, design and communication agencies, including briefing, establishing processes and building relationships to ensure accurate and timely projects delivered within budget.
• Management of assigned part of the Applaws and Reveal / Encore regional marketing budget – raising POs, tracking spent and invoice processing and support the Marketing Manager with monthly reconciliation.
• Manage the day-to-day activity, resource planning and development of any team members where applicable.
• Champion B Corp at every level, striving for continuous improvement in areas of influence and continuing to ensure that our business is a force for good.

Knowledge, Skills and Experience

• Time management – Uses time effectively and efficiently and works well under time pressure and to set deadlines.
• Ability to think creatively and innovatively.
• IT literate including use of PowerPoint, Word, Excel, Outlook and Teams.
• Experience of managing or usage of marketing platforms and directing activity.
• Highly organised and can prioritise workloads.
• Understanding of brand development and activation within FMCG.
• Ability to analyse results from which can be used to come up with suitable solutions that can solve brand related issues.
• Attention to detail – ensures accurate delivery of information and collateral in a timely and effective manner.
• Effective Communicator – ability to communicate updates and issues.
• Budget-management skills and proficiency.
• Brand development and communications experience.
• Energy and a commitment to learn and develop in a marketing role.
• Working within a fast‑paced FMCG environment, there needs to be a willingness to roll up sleeves and take on new challenges as the business grows.
• Effective relationship builder – dedicated to meeting expectations of internal and external customers, developing and maintaining effective 3rd party relationships gaining trust and respect, also working alongside teams in remote offices to share learnings.
• Have experience working with a brand team globally and have an understanding of global complexities and global brand alignment.
• Familiar with category insight and data; mining and usage to support regional business cases to global teams.

Is this role for you? If this exciting opportunity sounds like a great fit for you, apply today with your CV and cover letter.