PR Executive in Northampton

Public Relations Executive

Salary: £26,000-£30,000 DOE

Hours: 37.5 per week, Monday to Friday, 9:00-17:00

Job Type: Permanent, Fulltime

Location: Hybrid (may require regular travel to BH nurseries and offices). Ideally based near our headquarters in Northampton, Manchester, or Farringdon office in London.

Responsibilities

• Support the execution of the company’s PR strategy under the guidance of the PR Manager.
• Create engaging stories for trade, sector, local and national press using multimedia platforms to showcase activities and drive brand narrative.
• Develop both proactive and reactive messaging, coordinating with Content and Communications, Marketing, Social Media teams and nursery operations.
• Build and maintain relationships with journalists to secure coverage across local, trade and online media.
• Proactively research media opportunities and identify newsjacking opportunities aligned with key messaging.
• Produce monthly reports detailing the success and impact of PR activity.
• Ensure all content reflects the appropriate brand tone of voice.
• Research and collate information from colleagues to produce relevant, timely releases.
• Understand what stories appeal to journalists and create frameworks to maximise coverage.

Qualifications

• Excellent written communication skills and storytelling ability, evidenced by a portfolio of work.
• Experience working with multiple stakeholders and delivering under pressure with flexible deadlines.
• Prior experience communicating directly and confidently with journalists.
• Relevant degree/qualification or at least two years of experience in a similar role.
• Ability to use data, AI and numeric detail to inform strategy, measure impact and drive quality; previous use of Gaggle, Meltwater or Sprinklr is desirable.
• Flexible to travel to attend meetings and visit nurseries.

Benefits

• Flexible working and holiday entitlements.
• Discounted childcare in one of our nurseries.
• Quarterly employee appreciation weeks and annual gala award evening.
• Wide range of discounts on high street retailers, grocery stores, cinema tickets, holidays and more.
• Extensive wellbeing resources.

EEO Statement

We are an inclusive employer and welcome people from all backgrounds. We will consider reasonable adjustments required by applicants.