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- Tasks: Lead digital lead generation and brand building for a growing B2B service organisation.
- Company: Join a dynamic Bristol-based company with a focus on innovation and growth.
- Benefits: Competitive salary, flexible working, and opportunities for professional development.
- Other info: Collaborative environment with a strong focus on career advancement and personal growth.
- Why this job: Make a real impact by driving high-quality leads and working closely with the leadership team.
- Qualifications: Proven experience in digital marketing, automation tools, and online conversion strategies.
The predicted salary is between 50000 - 65000 £ per year.
Moxie and Mettle is supporting a growing Bristol-based B2B service organisation in the search for a senior marketing manager to take responsibility for digital lead generation, product positioning, and brand building. The clear focus is on generating high-quality MQLs and SQLs through content production and distribution using all available digital channels (email, social, other) and the latest technology.
You must have significant expertise and a natural inclination to use automation tools, AI, A/B testing, lead-capture forms, as well as HubSpot, GA4, GSC, Hotjar and other tools to optimise online conversion funnels. You must also be comfortable managing the company’s comprehensive and well-maintained market database on HubSpot and in Excel.
Working alongside an accomplished leadership and commercial team with a track record of generating leads through networking and industry events and converting them to sales, you will be tasked with adding to the organisation a repeatable digital lead generation engine to secure meetings and thus accelerate the company’s growth and market share.
With your natural problem-solving attitude and style of work, you’ll be drawn to the opportunity to work directly with the CEO and leadership team to make ICPs aware of the company’s superior B2B tech-enabled service and convince them to switch from their current providers.
We’re looking for a marketing pro who can understand the company’s regulated end markets and the problems its solutions address, who can orchestrate great content (with the help of in-house subject matter experts) and who lives and breathes online conversion funnels. You are comfortable ultimately being held accountable for the number of relevant decision-makers to which the commercial team will have the opportunity to present.
Senior Lead Generation Manager employer: Moxie & Mettle
Contact Detail:
Moxie & Mettle Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Lead Generation Manager
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. The more people you know, the better your chances of landing that Senior Lead Generation Manager role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your digital lead generation successes. Use case studies to highlight how you've optimised conversion funnels and generated MQLs and SQLs in previous roles.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out directly to companies you admire, like Moxie and Mettle, and express your interest in potential opportunities. You never know what might come up!
✨Tip Number 4
Utilise our website! Check out StudySmarter for resources and tips on mastering your interview skills. We’ve got your back when it comes to preparing for those tough questions about lead generation and digital marketing.
We think you need these skills to ace Senior Lead Generation Manager
Some tips for your application 🫡
Show Your Passion for Lead Generation: When writing your application, let your enthusiasm for digital lead generation shine through. Share specific examples of how you've successfully generated MQLs and SQLs in the past, and don’t forget to mention any cool tools or techniques you’ve used!
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience with automation tools, A/B testing, and online conversion funnels. We want to see how your skills align with our needs, so don’t be shy about showcasing your expertise!
Be Data-Driven: Since we’re all about optimising online conversion funnels, include metrics and results from your previous roles. Numbers speak volumes, so if you’ve improved conversion rates or generated leads through specific campaigns, make sure to shout about it!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at Moxie & Mettle
✨Know Your Tools Inside Out
Make sure you’re well-versed in the automation tools and platforms mentioned in the job description, like HubSpot, GA4, and Hotjar. Familiarise yourself with their functionalities and how they can optimise lead generation. Being able to discuss specific examples of how you've used these tools effectively will impress the interviewers.
✨Showcase Your Content Strategy Skills
Prepare to talk about your experience in creating and distributing content that generates MQLs and SQLs. Bring examples of successful campaigns you've led, focusing on the strategies you employed and the results achieved. This will demonstrate your ability to orchestrate great content and understand the nuances of digital marketing.
✨Understand the Market Landscape
Research the company’s industry and its competitors. Be ready to discuss how the company’s tech-enabled services stand out and how you can help position them effectively. Showing that you understand the regulated end markets will highlight your strategic thinking and problem-solving skills.
✨Prepare for Problem-Solving Scenarios
Expect questions that assess your problem-solving abilities, especially in relation to lead generation challenges. Think of specific instances where you’ve tackled obstacles in your previous roles and be prepared to share your thought process. This will showcase your natural inclination to find solutions and your readiness to work closely with the leadership team.