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- Tasks: Lead digital lead generation and brand building for a growing B2B service organisation.
- Company: Join an ambitious Bristol-based tech-enabled company with a dynamic team.
- Benefits: Competitive salary, hybrid work model, and discretionary bonuses.
- Other info: Collaborate with industry experts and enjoy excellent career growth opportunities.
- Why this job: Make a real impact by driving high-quality leads and working directly with leadership.
- Qualifications: Proven experience in B2B lead generation and expertise in digital marketing tools.
The predicted salary is between 65000 - 75000 £ per year.
Moxie and Mettle is supporting a growing Bristol-based B2B service organisation in the search for a senior marketing manager to take responsibility for digital lead generation, product positioning, and brand building. The clear focus is on generating high-quality MQLs and SQLs through content production and distribution using all available digital channels (email, social, other) and the latest technology.
You must have significant expertise and a natural inclination to use automation tools, AI, A/B testing, lead-capture forms, as well as HubSpot, GA4, GSC, Hotjar and other tools to optimise online conversion funnels. You must also be comfortable managing the company’s comprehensive and well-maintained market database on HubSpot and in Excel.
Working alongside an accomplished leadership and commercial team with a track record of generating leads through networking and industry events and converting them to sales, you will be tasked with adding to the organisation a repeatable digital lead generation engine to secure meetings and thus accelerate the company’s growth and market share.
With your natural problem-solving attitude and style of work, you’ll be drawn to the opportunity to work directly with the CEO and leadership team to make ICPs aware of the company’s superior B2B tech-enabled service and convince them to switch from their current providers.
We’re looking for a marketing pro who can understand the company’s regulated end markets and the problems its solutions address, who can orchestrate great content (with the help of in-house subject matter experts) and who lives and breathes online conversion funnels. You are comfortable ultimately being held accountable for the number of relevant decision-makers to which the commercial team will have the opportunity to present.
Skills & Experience- A demonstrated track record of having built at least one repeatable online lead generation engine for a B2B service of SaaS
- Demonstrated ability using AI tools, marketing automation, integrations, landing page A/B testing, campaign tracking, lead-capture form optimisation, SEO and analytics
- Strong editorial and copywriting skills as well as brand sensibility
- Strategically literate but by nature hands-on and execution-focused
- Understanding of the challenges of competitive B2B contract-based service markets
- Strong project management skills and ability to manage external contractors efficiently
- Nice-to-have: Experience working in or selling to a regulated market
If you’re a highly technical B2B marketing professional who wants to be part of an ambitious Bristol-based tech-enabled organisation, we’d love to hear from you.
Hybrid – Bristol (3 days per week in the office, 2 remote)
£65,000 – £75,000 base salary + benefits + discretionary bonus
Senior Lead Generation Manager in Bristol employer: Moxie & Mettle
Contact Detail:
Moxie & Mettle Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Lead Generation Manager in Bristol
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks at events or online. The more people you know, the better your chances of landing that Senior Lead Generation Manager role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past lead generation successes. Use data to back up your achievements and demonstrate how you can bring value to the team.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out directly to companies you admire, like Moxie and Mettle, and express your interest in working with them. You never know what opportunities might arise!
✨Tip Number 4
Utilise our website! Apply through StudySmarter to streamline your application process. We’ve got resources to help you stand out and land that dream job in digital lead generation.
We think you need these skills to ace Senior Lead Generation Manager in Bristol
Some tips for your application 🫡
Show Off Your Skills: Make sure to highlight your experience with digital lead generation and the tools mentioned in the job description. We want to see how you've used automation, A/B testing, and analytics to drive results in your previous roles.
Tailor Your Application: Don’t just send a generic CV and cover letter. Take the time to tailor your application to reflect how your skills and experiences align with our needs at Moxie and Mettle. This shows us you’re genuinely interested in the role!
Be Clear and Concise: When writing your application, keep it clear and to the point. We appreciate well-structured content that’s easy to read. Remember, you’re showcasing your copywriting skills here, so make every word count!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team.
How to prepare for a job interview at Moxie & Mettle
✨Know Your Tools Inside Out
Make sure you’re well-versed in the tools mentioned in the job description, like HubSpot, GA4, and Hotjar. Familiarise yourself with their functionalities and how they can optimise lead generation. Be ready to discuss specific examples of how you've used these tools to drive results.
✨Showcase Your Success Stories
Prepare to share concrete examples of your past successes in building online lead generation engines. Highlight metrics that demonstrate your impact, such as MQLs and SQLs generated. This will show your potential employer that you can deliver results.
✨Understand the Market Landscape
Research the company’s target market and the challenges they face. Be prepared to discuss how your skills can address these issues and improve their lead generation efforts. This shows that you’re not just a marketing pro, but also someone who understands the business context.
✨Be Ready for Problem-Solving Questions
Expect questions that assess your problem-solving abilities, especially in relation to B2B marketing challenges. Think of scenarios where you’ve had to troubleshoot or innovate to achieve your goals, and be ready to share those experiences.