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- Tasks: Lead digital marketing strategies to generate high-quality leads and enhance brand presence.
- Company: Dynamic B2B service organisation based in Bristol with a focus on growth.
- Benefits: Competitive salary, bonuses, and flexible hybrid working options.
- Other info: Collaborative environment with opportunities for professional development and career advancement.
- Why this job: Join a forward-thinking team and drive impactful lead generation initiatives.
- Qualifications: Proven experience in digital marketing and expertise in automation tools.
The predicted salary is between 65000 - 75000 £ per year.
Moxie and Mettle is supporting a growing Bristol-based B2B service organisation in the search for a senior marketing manager to take responsibility for digital lead generation, product positioning, and brand building.
The clear focus is on generating high-quality MQLs and SQLs through content production and distribution using all available digital channels (email, social, other) and the latest technology.
You must have significant expertise and a natural inclination to use automation tools, AI, A/B testing, lead-capture forms, as well as HubSpot, GA4, GSC, Hotjar and other tools to optimise online conversion funnels.
You must also be comfortable managing the company’s comprehensive and well-maintained market database on HubSpot and in Excel.
Working alongside an accomplished leadership and commercial team with a track record of generating leads through networking and industry events and converting them to sales, you will be tasked with adding to the organisation a repeatable digital lead generation engine to secure meetings and thus accelerate the company’s growth and market share.
Senior Lead Generation Manager employer: Moxie and Mettle Limited
Contact Detail:
Moxie and Mettle Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Lead Generation Manager
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. We all know that personal connections can lead to job opportunities, so don’t be shy about reaching out.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your lead generation successes. We want to see how you’ve used tools like HubSpot and automation to drive results.
✨Tip Number 3
Prepare for interviews by practising common questions related to digital lead generation. We suggest using the STAR method to structure your answers, highlighting your experience with MQLs and SQLs.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Senior Lead Generation Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Senior Lead Generation Manager. Highlight your experience with digital lead generation, automation tools, and any relevant metrics that showcase your success in generating MQLs and SQLs.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about lead generation and how your skills align with our needs. Don’t forget to mention your familiarity with tools like HubSpot and GA4.
Showcase Your Results: When detailing your past experiences, focus on the results you've achieved. Use numbers and specific examples to demonstrate how you've successfully built lead generation strategies and optimised conversion funnels.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves!
How to prepare for a job interview at Moxie and Mettle Limited
✨Know Your Tools Inside Out
Make sure you’re well-versed in the automation tools and platforms mentioned in the job description, like HubSpot, GA4, and Hotjar. Familiarise yourself with their features and how they can optimise lead generation. Being able to discuss specific examples of how you've used these tools effectively will impress your interviewers.
✨Showcase Your Content Strategy Skills
Prepare to talk about your experience with content production and distribution. Bring examples of successful campaigns you've led that generated high-quality MQLs and SQLs. Highlight your understanding of different digital channels and how you’ve leveraged them to build brand awareness and drive conversions.
✨Demonstrate Your Analytical Mindset
Be ready to discuss how you use data to inform your decisions. Talk about your experience with A/B testing and how it has helped you refine your strategies. Showing that you can analyse performance metrics and adapt your approach based on insights will set you apart from other candidates.
✨Emphasise Team Collaboration
Since you'll be working alongside a leadership and commercial team, highlight your ability to collaborate effectively. Share examples of how you've worked with others to achieve common goals, especially in lead generation and sales conversion. This will show that you’re not just a solo player but a team-oriented professional.