At a Glance
- Tasks: Lead Mowalola's digital strategy to grow the artist's music career and engage fans.
- Company: Join a dynamic fashion brand known for bold, culturally infused designs.
- Benefits: Gain hands-on experience, access to industry networks, and potential for future leadership roles.
- Other info: Ideal for proactive individuals eager to create opportunities in a fast-paced environment.
- Why this job: Shape an emerging artist's career while working at the intersection of music and fashion.
- Qualifications: Passion for music and culture, with skills in digital strategy and audience growth.
The predicted salary is between 30000 - 40000 £ per year.
Mowalola, founded by Nigerian designer and visionary Mowalola Ogunlesi, is a dynamic fashion brand celebrated for its bold, contemporary, and culturally infused designs. The brand has gained critical and commercial success, blending futuristic aesthetics with cross-cultural influences.
Core Purpose: Serve as the lead operator for Mowalola’s digital ecosystem, responsible for developing and executing digital strategies that grow the artist’s music career, expand the audience, support music releases, increase fan engagement, and translate the artist’s creative vision into sustained cultural relevance and commercial growth across platforms.
Responsibilities:
- Digital Strategy & Audience Growth: Develop and oversee the artist's long-term digital growth strategy, execute digital growth strategies designed to increase awareness, audience size, and fan engagement, identify opportunities to expand the artist's visibility across social media and digital platforms, build and oversee content strategies that support artist growth, manage audience acquisition initiatives across organic and paid digital channels.
- Content & Digital Ecosystem Management: Create content plans around songs, projects, performances, releases, and key career moments, build and maintain a consistent online presence across all digital platforms, manage social media calendars, coordinate content creation with photographers, videographers, editors, designers, and creative partners.
- Growth & Opportunity Creation: Proactively create opportunities for audience growth and digital expansion, monitor platform trends, develop campaigns that encourage sharing, conversation, and viral discovery.
- Fan Engagement & Community Development: Develop fan-engagement initiatives and audience-building campaigns, drive growth in followers, engagement, streams, subscribers, and fan retention.
- Cross-Functional Collaboration: Work closely with the Music Manager to ensure marketing timelines align with release schedules, partner with A&R to ensure digital strategy supports artist development objectives.
- Performance & Accountability: Establish clear objectives and success metrics for digital campaigns and growth initiatives, track performance analytics and provide regular insights and recommendations.
Qualifications:
- Essential Qualifications: Strong passion for music, fashion, culture, and contemporary creative industries, deep understanding of digital culture, social media ecosystems, and audience-building strategies.
- Preferred Qualifications: Experience managing digital platforms for artists, creatives, brands, or cultural projects, experience developing and executing digital marketing, audience growth, or content strategies.
- Industry Qualifications: Strong understanding of how the music industry works, deep understanding of major digital platforms including TikTok, Instagram, YouTube, X, and emerging platforms.
- Strategic & Business Skills: Ability to identify audience growth opportunities and turn them into measurable outcomes, strong judgment in evaluating digital opportunities, partnerships, and collaborations.
- Communication & Relationship Building: Strong interpersonal and collaboration skills with the ability to build trust quickly, ability to communicate effectively with artists, creatives, executives, and external partners.
- Fashion & Cultural Brand Qualifications: Deep understanding of fashion as a cultural and storytelling system, awareness of how music, fashion, art, nightlife, and media combine to shape culture.
- Bonus: Experience growing audiences, communities, or digital platforms for artists, brands, or cultural projects.
Ideal Candidate Profile: The ideal candidate is a culturally connected operator across music, fashion, and culture. They are proactive, resourceful, and able to turn ideas into action in fast-moving environments.
Opportunity Structure: This role is best suited for someone looking to build alongside an emerging artist and creative ecosystem. While the position is not initially salaried, it offers meaningful hands-on experience, direct access to industry networks, and the opportunity to play a foundational role in shaping the artist's long-term career.
Digital Director (Music) in Slough employer: Mowalola
Mowalola is an exceptional employer that thrives on creativity and innovation, offering a vibrant work culture where employees can immerse themselves in the dynamic intersection of music, fashion, and culture. With a focus on personal and professional growth, the company provides unique opportunities to shape the digital landscape for emerging artists while fostering a collaborative environment that values diverse backgrounds and experiences. Located in a culturally rich setting, Mowalola empowers its team to make meaningful contributions that resonate within the industry and beyond.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Director (Music) in Slough
✨Tip Number 1
Network like a pro! Get out there and connect with people in the music and fashion industries. Attend events, join online communities, and don’t be shy about reaching out to potential collaborators or mentors. You never know who might help you land that dream role!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your digital strategies, content creation, and audience engagement successes. Use platforms like Instagram or LinkedIn to showcase your work and attract attention from brands like Mowalola. Remember, visuals speak volumes!
✨Tip Number 3
Stay on top of trends! Keep an eye on emerging digital platforms and cultural conversations. Being ahead of the curve can set you apart from other candidates. Share your insights on social media to demonstrate your knowledge and passion for the industry.
✨Tip Number 4
Apply through our website! We love seeing applications that come directly from our site. It shows you're genuinely interested in being part of the Mowalola team. Plus, it gives us a chance to see your enthusiasm right from the start!
We think you need these skills to ace Digital Director (Music) in Slough
Some tips for your application 🫡
Show Your Passion:Let your love for music, fashion, and culture shine through in your application. We want to see how your interests align with Mowalola's bold and innovative spirit!
Tailor Your Content:Make sure to customise your application to highlight your experience with digital strategies and audience growth. We’re looking for specific examples that demonstrate your skills in these areas.
Be Authentic:Don’t be afraid to show your personality! We value creativity and authenticity, so let us know what makes you unique and how you can contribute to the artist's vision.
Apply Through Our Website:For the best chance of success, make sure to submit your application through our website. It’s the easiest way for us to keep track of your application and get back to you!
How to prepare for a job interview at Mowalola
✨Know the Brand Inside Out
Before your interview, dive deep into Mowalola's ethos and aesthetic. Familiarise yourself with their past collections and how they blend music with fashion. This will not only show your passion but also help you articulate how your digital strategies can align with their unique vision.
✨Showcase Your Digital Savvy
Prepare to discuss specific digital platforms and trends that are relevant to the music industry. Bring examples of successful campaigns you've managed or contributed to, especially those that increased audience engagement. This will demonstrate your understanding of the digital landscape and how it can be leveraged for artist growth.
✨Be Ready to Discuss Collaboration
Collaboration is key in this role. Think of examples where you've successfully worked with creatives, influencers, or other stakeholders. Be prepared to share how you can foster relationships that enhance the artist's visibility and cultural relevance across various platforms.
✨Demonstrate Your Strategic Thinking
Think about how you would approach developing a long-term digital strategy for an emerging artist. Be ready to outline your ideas on audience growth, fan engagement, and content creation. This will showcase your ability to think strategically and your readiness to take ownership of the artist's digital ecosystem.
