At a Glance
- Tasks: Create dynamic marketing strategies and launch impactful campaigns for AirAsia.
- Company: Join a leading airline with a passion for travel and innovation.
- Benefits: Competitive salary, travel perks, and opportunities for professional growth.
- Other info: Fast-paced environment with a focus on creativity and collaboration.
- Why this job: Be a key player in shaping brand love and driving market growth.
- Qualifications: Experience in marketing campaigns and strong analytical skills.
The predicted salary is between 30000 - 40000 £ per year.
As an Airline Marketing Manager, you'll craft dynamic marketing strategies, launch high-impact campaigns, and build brand love across key markets. From digital storytelling to strategic partnerships and sponsorships, you'll play a key role in driving demand and market growth. Reporting to the Head of Marketing, you'll take charge of marketing initiatives, distribution strategies, and market development for AirAsia. If you're a creative thinker with a passion for travel and a knack for turning insights into action, this is your chance to take flight!
WHAT YOU’LL CHAMPION:
- Campaign Boss – Brief internal teams and agencies, review creative concepts, approve media plans, and oversee campaign production for a flawless launch.
- Performance Tracker – Monitor, analyze, and report campaign success, ensuring every move aligns with business objectives.
- Event Planner Extraordinaire – Organize and execute marketing events, activations, and sponsorships to enhance brand engagement and customer experience.
- Team Player – Work closely with creative, social media, PR, digital, and brand teams to ensure campaigns are seamless and communications are consistent.
- Creative Thinker – Maximize promotional opportunities through innovative channels while keeping costs efficient and engagement high.
- Brand Champion – Spread the AirAsia love and establish it as a leading name in travel and e-commerce.
- Content Strategist – Help craft compelling campaign content across social media, promotions, EDMs, and more.
- Media Connector – Build and maintain strong relationships with media vendors and publishers for impactful collaborations.
- Data-Driven Marketer – Keep a pulse on campaign performance and continuously optimize for better results.
- All-Rounder – Support the marketing team with any ad-hoc tasks to keep things running smoothly.
WHO YOU ARE:
- Data Geek Meets Storyteller – You love analyzing numbers just as much as crafting compelling campaigns.
- Marketing Whiz – Proven experience in running killer marketing, advertising, and social media campaigns with an eagle eye for detail.
- Multitasking Ninja – Juggling multiple projects (both strategic and tactical) in a fast-paced environment is second nature to you.
- Agility Champ – You embrace change and adapt quickly, always ready to switch gears when needed.
- Top-Notch Communicator – Whether it's pitching ideas to senior management or collaborating with external partners, you know how to get your message across with impact.
StudySmarter Expert Advice🤫
We think this is how you could land Manager, Marketing (London)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Move and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Move are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Move on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Move. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Manager, Marketing (London)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Move. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Move:Show us that you’ve done your homework! In your application, briefly mention what you admire about Move’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Move
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Move will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Move, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
