At a Glance
- Tasks: Lead digital marketing strategies and manage e-commerce initiatives for luxury brands.
- Company: Join MGI Luxury Group, a dynamic and innovative player in the luxury watch market.
- Benefits: Enjoy flexible working hours, health insurance contributions, and a supportive team environment.
- Other info: Work in a vibrant international setting with opportunities for growth and creativity.
- Why this job: Make an impact in the luxury fashion industry while developing your digital marketing skills.
- Qualifications: 5+ years in digital marketing with strong Amazon experience and budget management skills.
The predicted salary is between 40500 - 49500 £ per year.
MGI Luxury Group, located in Bienne, Switzerland, is an international and innovative company of Movado Group, Inc. which is a prestigious manufacturer and marketer of luxury and fashion timepieces under the Movado, Concord, EBEL, Olivia Burton, MVMT, Hugo Boss, Coach, Lacoste, Tommy Hilfiger, and Calvin Klein brands.
Our products are recognized for their competitive edge in the luxury/fashion market.
The working environment of Movado Group, Inc. is entrepreneurial, people-oriented, dynamic, and fast-growing.
- Digital Marketing Manager (100%)
- Job Responsibilities
- Strategy, Planning & Budget Ownership
- Define and implement digital marketing and e-commerce strategies aligned with brand and commercial objectives across Europe, with additional strategic oversight for the Middle East.
- Hold full ownership of the annual digital marketing and e-commerce budget across EU and ME, including planning, allocation, phasing, and in-year optimization.
- Translate broader marketing and commercial plans into clear digital, media, and marketplace priorities.
- Shape strategies based on both advertising performance and underlying retail performance to ensure commercial impact.
- Stakeholder & Partner Management
- Act as the primary point of contact for Amazon advertising stakeholders, managing ongoing relationships, joint business discussions, and campaign planning.
- Maintain close alignment with Amazon retail performance to inform strategic decisions, media investment, and merchandising priorities.
- Collaborate with internal stakeholders across brand, product, and regional teams to align objectives and execution.
- Share campaign results, performance insights, and strategic recommendations with higher management, supporting decision-making and responding to business needs.
- Campaigns, Content & Activation
- Plan and oversee digital marketing campaigns across key retail platforms, ensuring consistency in messaging, timing, and brand expression.
- Coordinate digital content and marketplace activations that support brand storytelling, launches, and key commercial moments.
- Ensure paid and organic initiatives work together to support visibility, engagement, and sales objectives.
- E-commerce & Digital Merchandising
- Oversee e-commerce marketplace presence, including product content, brand presentation, merchandising priorities, and seasonal activations.
- Ensure product listings are accurate, compelling, and aligned with brand guidelines and SEO best practices.
- Ensure products are presented in the most effective way across e-commerce platforms, optimizing category placement, product visibility, and conversion paths.
- Apply a strong understanding of Amazon’s ecosystem to guide content, merchandising, and campaign execution across marketplaces.
- Performance, Insights & Reporting
- Monitor digital and e-commerce performance across channels, balancing brand, media, and retail KPIs.
- Analyze trends in traffic, engagement, and sales to inform optimization and future planning.
- Use customer feedback, retail signals, and marketplace insights to continuously refine strategies and execution.
- Continuous Improvement
- Stay informed on digital marketing, e-commerce, and online retail trends, with a strong focus on Amazon developments.
- Identify opportunities to enhance customer experience, content quality, and marketplace execution.
- Continuously evolve approaches based on insights, market dynamics, and business priorities.
Requirements
- Education: Bachelor's degree in Marketing, Business, Communications, or a related field.
- Experience: 5+ years of experience in digital marketing and e-commerce, ideally within a consumer, fashion, or retail-driven environment.
- Proven experience managing significant annual budgets and planning full-year digital strategies.
- Strong hands-on experience with Amazon, including advertising, merchandising, and retail performance dynamics.
- Skills: Strong understanding of digital marketing, content, and e-commerce merchandising.
- Familiarity with Amazon marketplace fundamentals, including advertising levers, content standards, and retail performance drivers.
- Ability to translate performance data into clear, actionable insights to support decision‑making.
- Strong stakeholder management and communication skills.
- Tools: Strong working knowledge of Excel.
- Basic familiarity with Adobe Creative tools (e. g. Photoshop, Illustrator).
WHAT WE OFFER
- A dynamic, respectful, and international environment
- A supportive and positive team
- Flexible working hours
- Hybrid working (2 days home office per week)
- Health insurance contribution
- Central location, close to the train station
Movado Group, Inc. is an equal opportunity employer.
It prohibits discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any other legally protected status in accordance with applicable federal, state and local laws.
- MGI Luxury Group Sàrl
- #J-18808-Ljbffr
DIGITAL MARKETING MANAGER - Hybrid employer: Movado Group, Inc
At Movado Group, Inc., we pride ourselves on being an exceptional employer that fosters a dynamic and innovative work culture. Our European Digital Marketing & E-Commerce Manager will benefit from a collaborative environment that encourages professional growth and creativity, alongside competitive benefits and opportunities to lead impactful campaigns across diverse markets. Join us in our vibrant European offices, where your contributions will directly shape our digital presence and drive success in the luxury watch industry.
StudySmarter Expert Advice🤫
We think this is how you could land DIGITAL MARKETING MANAGER - Hybrid
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Movado Group, Inc and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Movado Group, Inc are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Movado Group, Inc on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Movado Group, Inc. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace DIGITAL MARKETING MANAGER - Hybrid
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Movado Group, Inc. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Movado Group, Inc:Show us that you’ve done your homework! In your application, briefly mention what you admire about Movado Group, Inc’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Movado Group, Inc
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Movado Group, Inc will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Movado Group, Inc, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
