Content Performance Manager in London

About Mous

We are Mous. (Pronounced mouse, not moose.) People deserve tech and lifestyle products that are fit for purpose, perform as promised, and empower them to be their best. That’s why we’re building the go-to brand for products that genuinely deliver. For over 10 years, we’ve pushed product performance to its limits, designing from first principles, validating through real-world testing, and investing millions in R&D. In parallel, we’ve built world‑class in‑house marketing capabilities, creating highly engaging, performance‑led content that proves what our products can do and resonates with a passionate, fast‑growing community around the brand. From throwing phones off dams to launching category‑defining products, our ambition is simple: raise the standard of the industry and build one of the most effective consumer brands in the world.

About the Role

We’re hiring a Content Performance Manager to own the performance layer of our creative output. This is a high‑accountability role. You will be responsible for translating performance data into creative direction, defining testing roadmaps, setting kill and scale criteria, and raising the standard of performance‑driven content across paid channels. You will act as the bridge between creative production and commercial performance. Your decisions will directly influence CPA, conversion rates, and revenue efficiency. This role is designed to take ownership of day‑to‑day performance content decisions, enabling senior leadership to focus on long‑term strategy. You will work directly with the Content Strategy Lead and manage an international team of editors. For the right person, this role provides a clear pathway into senior leadership across content performance or growth.

About You

You are a commercially‑minded, performance‑driven content leader who understands winning ads. With a gritty, decisive, and performance‑driven attitude, you would be comfortable with owning outcomes and hit the ground running to keep raising the bar for yourself and for Mous. This is an excellent opportunity for someone eager to own outcomes, and push work forward confidently with clarity and pace. You will be able to play a crucial role in the most important aspect of our business: the creation of world‑class content that drives performance marketing.

Key Responsibilities:

• Own performance‑driven creative strategy across paid media channels
• Analyse creative performance data and identify clear optimisation actions
• Define structured testing roadmaps, iteration loops, kill criteria, and scaling decision
• Improve creative win rate and reduce iteration cycle time
• Develop high‑performing scripts and concepts rooted in performance insight
• Manage and raise standards across a remote team of editors operating across time zones
• Communicate clear creative direction, grounded in data and commercial reasoning
• Build repeatable frameworks, dashboards, and playbooks that scale performance thinking across the team
• Reduce dependency on senior leadership for day‑to‑day creative performance decisions

How will success be measured?

• Measurable improvement in creative‑driven CPA, CVR, and campaign efficiency
• Increased creative win rate across testing cycles
• Faster, more structured iteration loops
• Clear, consistent performance reporting and decision frameworks
• A high‑performing, accountable remote team operating with clarity and momentum
• Contribution to long‑term strategic content direction

Skills requirements:

Hard skills

• Strong experience in performance marketing creative across Meta, Google, and paid social
• Demonstrated ownership of performance metrics such as CTR, CVR, CPA, and conversion efficiency
• Proven ability to improve results through structured testing and optimisation
• Scriptwriting and concept development grounded in performance logic
• Experience managing creatives or editors directly
• Ability to translate data into clear creative actions
• Clear briefing, prioritisation, and feedback skills

Soft skills

• Commercially sharp and outcome‑focused
• Comfortable giving direct constructive feedback
• High ownership mentality
• Resilient under pressure, can handle volume and ambiguity
• Clear communicator, capable of thinking in a structured manner
• Calm, decisive, and pragmatic

Nice‑to‑have

• Hands‑on editing background (not required, but helpful)
• Experience managing remote teams in different time zones
• Interest in creative testing and experimentation

Our Offer

We operate a hybrid working model, typically spending at least three days a week in our Hoxton office to maintain our collaborative and high‑energy culture. Benefits include:

• Significant opportunity for growth, ownership, and career progression
• Competitive salary reflective of experience and impact
• 30% Friends & Family discount on all Mous products
• 25 days’ holiday + 8