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For Companies At a Glance
- Tasks: Lead content strategy and external communications to enhance brand presence.
- Company: Join Mourant, a global firm valuing inclusivity and innovation.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and collaboration.
- Why this job: Shape impactful narratives and work with senior stakeholders in a supportive culture.
- Qualifications: Significant experience in communications, PR, and content creation is essential.
- Other info: This is a permanent, full-time role based in London.
The predicted salary is between 48000 - 84000 £ per year.
Are you a strategic communicator who thrives on shaping brand narratives, elevating reputations, and driving impactful content strategies? We have an exciting opportunity for an experienced External Communications and Content Senior Manager to join our global Marketing team. In this role, you’ll lead our Content and External Communications team, working closely with colleagues across the business to develop and execute a compelling content marketing strategy that enhances Mourant’s brand presence in key markets. Your work will be varied and dynamic, covering everything from media relations and thought leadership to PR strategy and crisis communications. You’ll have the opportunity to collaborate with senior stakeholders, oversee high-quality content creation, and ensure our brand voice remains consistent, engaging, and impactful across all external channels.
If you would like to join an ambitious and forward-thinking firm whose inclusive culture and values recognise that its people are fundamental to its success, we would love to hear from you.
About the role
- Develop and drive the global content marketing strategy, ensuring alignment with Mourant’s overall brand narrative, commercial objectives and client-first ethos.
- Lead and mentor the Content and External Communications Team, overseeing the creation of compelling thought leadership pieces, articles, white papers and digital content.
- Manage external communications efforts, including PR and media relations, to secure press coverage, manage media relationships and uphold Mourant’s reputation.
- Collaborate closely with other marketing sub-teams (Campaign & Creative, Digital Marketing, Brand Communications & Engagement) to drive consistent messaging and seamless execution of campaigns and content across channels.
- Implement crisis and issues management protocols, working with senior stakeholders to swiftly and effectively respond to external challenges.
- Track and report on content performance, PR outcomes and directory results, using data-driven insights to optimise future strategies.
- Champion brand consistency by enforcing tone-of-voice guidelines and editorial standards across all external-facing platforms.
About you - essential requirements
- Significant experience in external communications, campaign and content creation and PR management, ideally within a professional services or B2B environment.
- Proven track record of developing and implementing successful cross-channel content strategies that support brand and commercial objectives.
- Excellent leadership and people management skills, with the ability to inspire and develop a high-performing team.
- Outstanding creative copywriting and editorial skills, with meticulous attention to detail and an ability to convey complex ideas in an engaging, client-friendly manner.
- Advanced stakeholder management skills, including the ability to collaborate effectively with senior leaders, lawyers and colleagues across multiple geographies.
- Analytical approach, with confidence using data and metrics to evaluate content performance, PR reach and media impact, and to inform continuous improvement.
- Commitment to an inclusive, collaborative culture, ensuring high standards of excellence and shared purpose across the wider Marketing team.
External Communications and Content Senior Manager employer: Mourant Group
Contact Detail:
Mourant Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land External Communications and Content Senior Manager
✨Tip Number 1
Familiarise yourself with Mourant's brand narrative and values. Understanding their ethos will help you align your communication strategies with their objectives, making you a more attractive candidate.
✨Tip Number 2
Network with professionals in the industry, especially those who have experience in external communications within B2B environments. This can provide you with insights into the role and potentially lead to referrals.
✨Tip Number 3
Stay updated on the latest trends in content marketing and PR strategies. Being knowledgeable about current best practices will demonstrate your commitment to the field and your ability to drive impactful strategies.
✨Tip Number 4
Prepare to discuss specific examples of successful campaigns you've led or contributed to. Highlighting your analytical approach and how you've used data to inform decisions will showcase your strategic mindset.
We think you need these skills to ace External Communications and Content Senior Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in external communications, content creation, and PR management. Use specific examples that demonstrate your success in developing cross-channel content strategies.
Craft a Compelling Cover Letter: Your cover letter should reflect your understanding of the role and the company. Discuss how your skills align with Mourant’s objectives and mention your experience in leading teams and managing external communications.
Showcase Leadership Skills: In your application, emphasise your leadership and people management abilities. Provide examples of how you have inspired and developed high-performing teams in previous roles.
Demonstrate Analytical Skills: Highlight your analytical approach by including examples of how you've used data to evaluate content performance and inform strategies. This will show your ability to drive results based on insights.
How to prepare for a job interview at Mourant Group
✨Showcase Your Strategic Thinking
Prepare to discuss how you've developed and executed content marketing strategies in the past. Be ready to share specific examples that demonstrate your ability to align content with brand narratives and commercial objectives.
✨Highlight Leadership Experience
Since this role involves leading a team, be sure to talk about your leadership style and experiences. Share instances where you have successfully mentored team members or led projects, showcasing your ability to inspire and develop talent.
✨Demonstrate Your PR Savvy
Familiarise yourself with current trends in media relations and crisis communications. Be prepared to discuss how you've managed media relationships and secured press coverage in previous roles, as well as how you would handle potential crises.
✨Use Data to Your Advantage
Since the role requires an analytical approach, come equipped with examples of how you've used data to evaluate content performance and inform strategy. Discuss any tools or metrics you've employed to track success and optimise future campaigns.
