PPC Manager in City of Westminster

We are seeking a highly skilled and experienced PPC manager to join our Paid Search team at Mountain Warehouse. You will focus on Paid Search accounts (PMAX, PPC, Display) with a yearly budget of £8m and be responsible for developing and executing effective PPC strategies to drive targeted traffic, increase conversions, and maximize return on ad spend (ROAS) across 10 different regions and 3 brands. This is a key leadership role that requires expertise in PPC campaign management, data analysis, and team management.

Key Responsibilities:

• Develop and implement comprehensive PPC strategies across multiple channels, including Google Ads (Pmax, paid Search), Bing Ads, display, and social media advertising platforms with a £8m annual budget.
• Manage all day-to-day performance and optimization of PPC campaigns, including budget allocation, bid management, and ad creative testing to achieve desired performance metrics.
• Audit PPC accounts to find gaps and opportunities for continuous improvement.
• Analyze campaign data and performance metrics to identify trends, insights, and opportunities for optimization and growth.
• Provide strategic guidance and mentorship to a team of PPC specialists, ensuring they have the tools and support needed to succeed.
• Line management of our PPC Executives; holding regular 1‑2‑1’s, identifying training requirements, delivering annual reviews, and setting of objectives.
• Monitor industry trends and best practices to ensure the brand remains at the forefront of PPC innovation and strategies.
• Collaborate with cross-functional teams, including country trading, design, and analytics, to align PPC efforts with overall marketing objectives.
• Stay up to date with changes in the PPC landscape and emerging technologies to continuously improve campaign effectiveness and efficiency.
• Prepare monthly reports (including P&L) and presentations to communicate campaign performance, insights, and recommendations to stakeholders.
• Efficiently communicate actionable analysis and execute improvements to help drive incremental conversions.
• Maintain relationships with Google & Bing account Managers & test new tools and products as they become available.

We would like to meet someone who has:

• Proven experience - a minimum of 5 years’ experience in a high spend, senior PPC role, either in-house or at an agency.
• Demonstrated success in managing large-scale PPC campaigns and driving measurable results in terms of traffic, conversions, and revenue.
• A passion for the digital sector, e-commerce and PPC.
• Background in managing international markets with strong understanding of international market dynamics and search behaviour.
• Strong commercial awareness - comfortable using data to demonstrate ROI.
• Strong analytical skills and the ability to interpret complex data to drive actionable insights and recommendations.
• Comfortable using MS Excel for data analysis.
• Strong knowledge of PPC platforms and tools, such as Google Ads, Bing Ads, Google Analytics, and bid management platforms.
• Excellent project management and organizational skills, with the ability to manage multiple campaigns and priorities simultaneously.
• Strong leadership and team management skills, with the ability to inspire and motivate a team of PPC specialists.
• Excellent communication and presentation skills, with the ability to effectively communicate campaign performance and strategies to stakeholders at all levels.

We would love to meet someone with:

• Strong strategic capabilities as well as hands-on and comfortable with tactical execution.
• Excellent communication skills, both written and verbally.
• Strong analytical skills with a proven ability to work through data to find opportunities and actionable insights.
• Highly results driven.
• Proactive attitude, willingness to get stuck in and make things happen.
• Flexibility, ability to cope with change.
• Can work as a team player as well as being able to work to individual performance goals.

Benefits:

• Competitive salary and benefits package.
• Hybrid working, 3 days in London based office & 2 working from home.
• Holiday allowance.
• 50% staff discount & 25% for family and friends.
• Pension scheme.