At a Glance
- Tasks: Drive customer growth through innovative marketing strategies and direct mail campaigns.
- Company: Join a dynamic team at a leading marketing firm with a global reach.
- Benefits: Enjoy a competitive salary, hybrid working, generous holiday allowance, and staff discounts.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Make a real impact in customer acquisition and retention while developing your marketing skills.
- Qualifications: Degree in marketing or related field, plus experience in campaign planning and reporting.
The predicted salary is between 40000 - 50000 £ per year.
The Senior CRM Executive will be responsible for the development and implementation of marketing activities to drive new customer acquisition and retention across our UK and International markets.
Key Responsibilities
- Plan and execute the growth marketing tactics to achieve our customer KPI targets.
- Manage the end-to-end process of our direct mail programs, including door drops for prospect and existing customer audiences.
- Research international markets and competitors, actively seeking out best practice and present back opportunities to the wider CRM team.
- Plan and implement all paid direct response media, including media inserts, press ads and door drops.
- Manage workload and production with in-house and agency teams.
- Produce forecasts for customer and revenue KPIs from acquisition marketing activities.
- Set up a continuous testing programme to ensure that we are learning and improving on results.
- Provide regular campaign reporting, highlighting insights and key trends to recommend actionable next steps to improve future activity.
- Brief campaign data requirements and creative assets through from initial concept to approval and delivery.
- Co-ordinate and collaborate across internal stakeholders to ensure successful execution of activity, on time and budget.
We would like to meet someone who is:
- A keen interest in data and print marketing.
- A degree in marketing, business, communications or a relevant subject is preferred.
- Proven experience in marketing campaign planning and delivery.
- Demonstrable experience in campaign reporting.
- A breadth of CRM experience – including direct mail, inserts, door drops.
- Data literate, passionate about analysing results and motivated by driving success in the form of revenue and profit.
- Exceptional attention to detail.
- Strong communication and copy writing skills.
- Experience in using Google Analytics and Microsoft Excel.
- Pro-active ‘do-er’, keen to roll your sleeves up and make a difference.
Benefits
- Competitive salary and benefits package.
- Hybrid working, 3 days in London based office & 2 working from home.
- Holiday allowance.
- 50% staff discount & 25% for family and friends.
- Pension scheme.
Senior CRM Executive (Direct Mail/Print) in London employer: Mountain Group
As a Senior CRM Executive at our dynamic company, you'll thrive in a vibrant work culture that champions innovation and collaboration. With a competitive salary, hybrid working options, and generous staff discounts, we prioritise employee well-being and growth, ensuring you have the tools and support to excel in your role while making a meaningful impact in both UK and international markets.
StudySmarter Expert Advice🤫
We think this is how you could land Senior CRM Executive (Direct Mail/Print) in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Mountain Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Mountain Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Mountain Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Mountain Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior CRM Executive (Direct Mail/Print) in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Mountain Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Mountain Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Mountain Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Mountain Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Mountain Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Mountain Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
