The Senior CRM Executive will be responsible for the development and implementation of marketing activities to drive new customer acquisition and retention across our UK and International markets.
Key Responsibilities
· Plan and execute the growth marketing tactics to achieve our customer KPI targets.
· Manage the end-to-end process of our direct mail programs, including door drops for prospect and existing customer audiences.
· Research international markets and competitors, actively seeking out best practice and present back opportunities to the wider CRM team.
· Plan and implement all paid direct response media, including media inserts, press ads and door drops.
· Manage workload and production with in-house and agency teams
· Produce forecasts for customer and revenue KPIs from acquisition marketing activities
· Set up a continuous testing programme to ensure that we are learning and improving on results
· Provide regular campaign reporting, highlighting insights and key trends to recommend actionable next steps to improve future activity.
· Brief campaign data requirements and creative assets through from initial concept to approval and delivery.
· Co-ordinate and collaborate across internal stakeholders to ensure successful execution of activity, on time and budget.
We would like to meet someone who is
· A keen interest in data and print marketing
· A degree in marketing, business, communications or a relevant subject is preferred
· Proven experience in marketing campaign planning and delivery
· Demonstrable experience in campaign reporting
· A breadth of CRM experience – including direct mail, inserts, door drops
· Data literate, passionate about analysing results and motivated by driving success in the form of revenue and profit
· Exceptional attention to detail
· Strong communication and copy writing skills
· Experience in using Google Analytics and Microsoft Excel
· Pro-active ‘do-er’, keen to roll your sleeves up and make a difference
Benefits
- Competitive salary and benefits package
- Hybrid working, 3 days in London based office & 2 working from home
- Holiday allowance
- 50% staff discount & 25% for family and friends
- Pension scheme
