At a Glance
- Tasks: Lead PPC strategies across multiple channels with an £8m budget to drive traffic and conversions.
- Company: Join Mountain Warehouse, a dynamic brand in the e-commerce sector.
- Benefits: Enjoy a competitive salary, hybrid working, generous holiday allowance, and staff discounts.
- Other info: Collaborative environment with opportunities for professional growth and development.
- Why this job: Make a real impact in a key leadership role while innovating in the PPC landscape.
- Qualifications: 5+ years in senior PPC roles, strong analytical skills, and team management experience.
The predicted salary is between 50000 - 65000 £ per year.
We are seeking a highly skilled and experienced PPC manager to join our Paid Search team at Mountain Warehouse. As the PPC Manager, you will focus on Paid Search accounts (PMAX, PPC, Display) with a yearly budget of £8m and you will be responsible for developing and executing effective PPC strategies to drive targeted traffic, increase conversions, and maximize return on ad spend (ROAS) across 10 different regions and 3 brands. This is a key leadership role that requires expertise in PPC campaign management, data analysis, and team management. You will work closely with the Head of Acquisition and Retention and other senior stakeholders in the business to deliver performance and achieve set targets across multiple markets.
Key Responsibilities
- Develop and implement comprehensive PPC strategies across multiple channels, including Google Ads (Pmax, paid Search), Bing Ads, display, and social media advertising platforms with a £8m annual budget.
- Manage all day-to-day performance and optimization of PPC campaigns, including budget allocation, bid management, and ad creative testing to achieve desired performance metrics.
- Audit PPC accounts to find gaps and opportunities for continuous improvement.
- Analyze campaign data and performance metrics to identify trends, insights, and opportunities for optimization and growth.
- Provide strategic guidance and mentorship to a team of PPC specialists, ensuring they have the tools and support needed to succeed.
- Line management of our PPC Executives; holding regular 1-2-1’s, identifying training requirements, delivering annual reviews, and setting of objectives.
- Monitor industry trends and best practices to ensure the brand remains at the forefront of PPC innovation and strategies.
- Collaborate with cross-functional teams, including country trading, design, and analytics, to align PPC efforts with overall marketing objectives.
- Stay up to date with changes in the PPC landscape and emerging technologies to continuously improve campaign effectiveness and efficiency.
- Prepare monthly reports (including P&L) and presentations to communicate campaign performance, insights, and recommendations to stakeholders.
- Efficiently communicate actionable analysis and execute improvements to help drive incremental conversions.
- Maintain relationships with Google & Bing account Managers & test new tools and products as they become available.
We would like to meet someone who is
- Proven experience - a minimum of 5 years’ experience in a high spend, senior PPC role, either in-house or at an agency.
- Demonstrated success in managing large-scale PPC campaigns and driving measurable results in terms of traffic, conversions, and revenue.
- A passion for the digital sector, e-commerce and PPC.
- Background in managing international markets with strong understanding of international market dynamics and search behaviour.
- Strong commercial awareness - comfortable using data to demonstrate ROI.
- Strong analytical skills and the ability to interpret complex data to drive actionable insights and recommendations.
- Comfortable using MS Excel for data analysis.
- Strong knowledge of PPC platforms and tools, such as Google Ads, Bing Ads, Google Analytics, and bid management platforms.
- Excellent project management and organizational skills, with the ability to manage multiple campaigns and priorities simultaneously.
- Strong leadership and team management skills, with the ability to inspire and motivate a team of PPC specialists.
- Excellent communication and presentation skills, with the ability to effectively communicate campaign performance and strategies to stakeholders at all levels.
You’ll be able to demonstrate
- Strong strategic capabilities as well as hands-on and comfortable with tactical execution.
- Excellent communication skills, both written and verbally.
- Strong analytical skills with a proven ability to work through data to find opportunities and actionable insights.
- Highly results driven.
- Proactive attitude, willingness to get stuck in and make things happen.
- Flexibility, ability to cope with change.
- Can work as a team player as well as being able to work to individual performance goals.
Benefits
- Competitive salary and benefits package.
- Hybrid working, 3 days in London based office & 2 working from home.
- Holiday allowance.
- 50% staff discount & 25% for family and friends.
- Pension scheme.
PPC Manager in London employer: Mountain Group
Mountain Warehouse is an exceptional employer that fosters a dynamic and collaborative work culture, particularly for the PPC Manager role. With a competitive salary, hybrid working options, and a strong focus on employee growth through mentorship and training, we empower our team to excel in their careers while enjoying unique benefits like generous staff discounts. Join us in our London office and be part of a forward-thinking company that values innovation and results-driven performance across multiple international markets.
StudySmarter Expert Advice🤫
We think this is how you could land PPC Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Mountain Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Mountain Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Mountain Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Mountain Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace PPC Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Mountain Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Mountain Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Mountain Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Mountain Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Mountain Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Mountain Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
