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- Tasks: Lead paid social and video campaigns across platforms like Meta, TikTok, and YouTube.
- Company: Join Motorway, the UK's fastest-growing used car marketplace with an award-winning platform.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Why this job: Be part of a team transforming the used car market with innovative marketing strategies.
- Qualifications: Experience in paid social, budget management, and strong analytical skills required.
- Other info: Fast-paced environment with a focus on collaboration and creativity.
The predicted salary is between 48000 - 84000 £ per year.
About Motorway
Motorway is the UK’s fastest-growing used car marketplace – our award winning, online-only platform connects private car sellers with over 7,500 verified dealers nationwide, who compete to offer the best price. Founded in 2017, our technology makes the process refreshingly easy, earning us an 'Excellent' Trustpilot rating with over 70,000 reviews. We’re not just building a platform; we’re changing how people sell cars. Backed by leading investors like Index Ventures and ICONIQ Growth, and following a successful $190 million funding round, we’re on a mission to transform the used car market.
The role
The Senior Paid Social Manager is a pivotal role that sits within our multi-disciplined marketing function and is responsible for driving brand equity and profitable new user growth across our in-house social and video ecosystem. You will lead the delivery and execution for platforms including Meta, TikTok, Reddit, and YouTube, focusing on a full-funnel approach that spans from high-impact brand storytelling to performance-driven conversion formats. You will be responsible for managing significant multi-million pound budgets, ensuring every pound is deployed effectively to meet our ambitious growth targets. You’ll take ownership of testing and optimisation using data-driven insights to ensure we are continually growing and evolving our social channels. Working closely with our agency partners and ad platforms, you will identify our biggest opportunities, collaborating with cross-functional teams to drive creative and performance initiatives forward. This is a unique opportunity to join an exceptional team in a fast-paced and rewarding environment that is transforming the used-car market.
What you’ll do
- Lead the end-to-end media strategy for paid social and video, building a best-in-class internal operation.
- Manage and scale Paid Social and Video campaigns across Meta, TikTok, Reddit, and YouTube - balances awareness and conversion formats to drive higher ROI and brand equity.
- Own the budget & investment strategy, making data-backed decisions on where to scale spend and pull back for efficiency.
- Execute a robust performance creative strategy, partnering with internal and external Brand and Creative teams to produce platform-specific assets and leverage creator, influencer and user-generated content (UGC).
- Drive YouTube Brand activity, leveraging video formats to build long-term brand health alongside immediate performance goals.
- Analyse in-depth full funnel performance using a mix of platform data and broader measurement frameworks (like Brand Lift or MMM) to provide clear, actionable recommendations.
- Explore and implement innovative strategies, such as advanced audience expansion, value-based bidding, and creative automation.
- Own the experimentation roadmap, developing hypotheses for A/B creative and audience tests and sharing those learnings across the business.
- Collaborate cross-functionally with Analytics, Creative, and Product teams to align social strategy with wider business goals and technical tracking requirements.
- Act as the subject matter expert on platform features and shifting behaviours to proactively test new growth strategies.
Requirements
- Media planning specialist: Proven ability to build a media plan from scratch, understanding how to sequence awareness-led video with conversion-led social to drive a customer through the funnel.
- Solid experience in paid social (specifically Meta and TikTok), with a proven track record of scaling volumes within agreed efficiency thresholds.
- Budget management: Proven experience managing and scaling large, high-growth budgets (6-7 figures monthly) while maintaining strict performance efficiency.
- Strong background in video marketing, with experience activating and measuring YouTube Brand or performance campaigns.
- Proven experience in measuring brand-led social through methodologies like Brand Lift surveys or working with analytics teams on Media Mix Modelling.
- Excellent analytical skills, with the ability to distill complex data into clear insights using Excel, Google Sheets, or data visualisation tools.
- Creative-first mindset, with an understanding of what drives engagement on social platforms and how to brief for high-performing video content.
- Collaborative mindset: A proactive individual contributor who enjoys working in a partnership with Brand and Creative teams to ensure their creative vision is backed by the best media strategy possible.
- Strong technical understanding of tracking, tagging (Pixels, CAPI), and cross-platform measurement.
- A strong communicator capable of managing relationships with platform partners and internal stakeholders alike.
- Experience in a fast-paced growth company - you are a proactive self-starter who takes ownership and can pivot quickly based on performance data.
Interview Process
- Screening Interview - 30 minutes with Talent Partner
- First Interview - 60 minutes with Hiring Manager
- Second Interview - 45 minutes with Marketing Stakeholder
- Final Interview - 45 minutes with Head of Brand
Senior Paid Social Manager employer: Motorway
Contact Detail:
Motorway Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Paid Social Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their mission and values, especially how they’re transforming the used car market. Tailor your answers to show how you can contribute to their goals.
✨Tip Number 3
Show off your skills with a portfolio! If you’ve got past campaigns or projects that highlight your expertise in paid social and video marketing, make sure to showcase them during interviews. It’s all about proving you can deliver results.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Motorway.
We think you need these skills to ace Senior Paid Social Manager
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for the role shine through! We want to see how excited you are about transforming the used car market and how your skills can contribute to our mission.
Tailor Your Experience: Make sure to highlight your relevant experience in paid social and video marketing. We’re looking for specific examples of how you've managed large budgets and driven successful campaigns, so don’t hold back!
Be Data-Driven: Since this role involves a lot of data analysis, include any instances where you've used data to inform your decisions. Show us how you’ve optimised campaigns based on insights and what results you achieved.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity with Motorway!
How to prepare for a job interview at Motorway
✨Know Your Platforms Inside Out
Make sure you’re well-versed in the specifics of Meta, TikTok, Reddit, and YouTube. Familiarise yourself with their latest features and advertising options, as well as any recent changes in algorithms or user behaviour. This will show that you’re not just a candidate but a potential asset who can hit the ground running.
✨Bring Data to the Table
Prepare to discuss your experience with budget management and performance metrics. Have examples ready that demonstrate how you've used data-driven insights to optimise campaigns. Being able to articulate your thought process behind scaling budgets and improving ROI will impress the interviewers.
✨Showcase Your Creative Side
Since the role involves a strong creative component, be ready to share examples of successful campaigns you've led. Discuss how you collaborated with creative teams to produce engaging content that resonates with audiences. Highlighting your creative-first mindset will set you apart from other candidates.
✨Demonstrate Your Collaborative Spirit
This position requires working closely with various teams, so be prepared to talk about your collaborative experiences. Share specific instances where you’ve partnered with analytics, creative, or product teams to achieve common goals. Showing that you thrive in a team environment will resonate well with the interviewers.