At a Glance
- Tasks: Craft compelling copy for diverse audiences, from car sellers to dealers, across various platforms.
- Company: Join Motorway, the UK's fastest-growing used car marketplace, backed by top tech investors.
- Benefits: Be part of a dynamic team with opportunities for growth and creativity.
- Other info: Fast-paced environment with a focus on innovation and collaboration.
- Why this job: Shape the voice of a revolutionary platform and make an impact in the automotive industry.
- Qualifications: Proven writing experience, ability to simplify complex topics, and familiarity with AI tools.
The predicted salary is between 55000 - 60000 £ per year.
About Motorway
Motorway is the UK’s fastest-growing used car marketplace - our online-only platform connects private car sellers with thousands of verified dealers nationwide, ensuring everyone gets the best deal. Founded in 2017, our award-winning, technology-led approach has redefined the experience of selling a car. Motorway is backed by some of the world’s leading technology investors, having raised £143 million in Series C funding. This is a unique opportunity to join a fast-growing scale-up at a crucial phase of growth and help change an industry for the better.
About The Role
We’re looking for a Senior Writer to join our Creative Studio and shape how Motorway communicates across every single touchpoint. This is a unique dual-audience role: you will write for both car sellers (B2C) and our car dealer network (B2B), reporting directly to the Head of Creative.
You’ll operate across the full creative and editorial spectrum - crafting everything from brand campaigns, social and CRM flows to longer-form articles, in-product copy, sales and internal collateral. You’ll be a talented writer who can translate complex topics (UK car ownership, EV adoption, and live auction dynamics) into clear, compelling narratives. Additionally, you will be the editor for AI-assisted content, ensuring our content scales without losing its edge.
What You'll Do
- Execute across the funnel: Concept, write and edit copy for the entire end-to-end user journey - including brand campaigns, web/app, email, performance marketing, and B2B collateral.
- Steward the Motorway voice: Maintain, evolve, and enforce Motorway’s brand voice guidelines so we sound distinct and consistent across all channels.
- Coordinate copy across the end-to-end experience. Partner cross-functionally with Marketing, Product, CRM, and Operations to turn messaging into a coherent, seamless customer experience.
- Lead on long-form and editorial content. Articles, thought leadership, and community (Reddit, Meta) content that builds Motorway's authority and maximises visibility in both human and AI search.
- Edit and elevate AI-generated copy. Ensure AI-assisted work sounds like Motorway, and establish the prompts and guardrails that allow us to scale content using AI tools (Claude, ChatGPT) while maintaining strict quality control.
- Translate complexity: Demystify the automotive industry. Turn dry regulatory changes, market trends, and transaction processes into intuitive, high-converting copy.
- Optimise for Performance: Monitor content performance metrics (engagement, conversion, LLM indexing) and proactively iterate to drive business results.
What We're Looking For
- A strong track record in copy/content writing, with a significant portion spent inside a fast-paced brand or agency.
- A diverse portfolio featuring both short-form marketing copy and long-form editorial pieces (articles, guides or explainers).
- The ability to strip away jargon and simplify complex topics without making them simplistic. You know the exact line between accessible and reductive.
- You already integrate tools like Claude or ChatGPT into your daily workflow with intent. You understand how to prompt effectively and, crucially, how to edit AI-generated text to make it sound human and branded.
- Knowledge of how content earns visibility in the age of traditional SEO and emerging generative AI search engines.
- Experience managing multiple stakeholder opinions across different functions. You can defend a creative point of view, accept honest feedback, and edit work constructively.
- A craft-first mentality, with the discipline to deliver at pace within a fast-moving environment.
Nice to Have
- B2B or marketplace experience
- Experience writing for automotive, mobility, or consumer tech brands
- CMS experience
- Previous experience working in or alongside an in-house creative studio
Senior Writer in London employer: Motorway
Motorway is an exceptional employer, offering a dynamic and innovative work environment that fosters creativity and collaboration. As a fast-growing scale-up in the automotive industry, employees benefit from a culture that values diverse perspectives and encourages professional growth through hands-on experience with cutting-edge technology. With a commitment to redefining the car selling experience, Motorway provides unique opportunities for writers to shape impactful narratives while working alongside a talented team dedicated to making a difference.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Writer in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Motorway and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Motorway are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Motorway on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Motorway. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Writer in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Motorway. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Motorway:Show us that you’ve done your homework! In your application, briefly mention what you admire about Motorway’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Motorway
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Motorway will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Motorway, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
