At a Glance
- Tasks: Lead complex analytical projects and support marketing teams with data-driven insights.
- Company: Join Motorway, the UK's fastest-growing used car marketplace, backed by top tech investors.
- Benefits: Enjoy a competitive salary, health insurance, hybrid working, and an annual learning budget.
- Other info: Be part of a diverse team committed to equality and personal growth.
- Why this job: Make a real impact in a fast-paced environment while utilising cutting-edge AI tools.
- Qualifications: 5+ years in marketing analytics, strong SQL and Python skills, and AI expertise.
The predicted salary is between 60000 - 75000 £ per year.
Motorway is the UK’s fastest-growing used car marketplace - our online-only platform connects private car sellers with thousands of verified dealers nationwide, ensuring everyone gets the best deal. Founded in 2017, our award-winning, technology-led approach has redefined the experience of selling a car. Motorway is backed by some of the world’s leading technology investors, having raised £143 million in Series C funding.
This is a unique opportunity to join a fast-growing scale-up at a crucial phase of growth and help change an industry for the better.
ABOUT THE ROLE
We are looking for a Senior Marketing Data Analyst to join our Analytics team. You will own complex analytical work streams with significant autonomy and serve as the subject matter expert in supporting the marketing and commercial teams to answer questions linked to marketing and business performance as well as customer behaviour. Beyond strong SQL, Python, statistical, and modelling skills, you will be an accomplished practitioner of AI-augmented analytical approaches.
WHAT YOU WILL DO
- Lead complex end-to-end analytical projects with a high degree of autonomy across the marketing and commercial teams
- Design and analyse incrementality experiments for the marketing teams; build statistical models as needed
- Support on projects to improve knowledge of marketing return on investment such as marketing mix modelling (MMM) and brand impact measurement
- Improve understanding of customer behaviour through the sales funnel from both the seller and dealer perspectives
- Deliver presentations of analysis to senior stakeholders
- Help manage attribution frameworks and advise on how these blend with the MMM and incrementality testing framework
- Utilise AI effectively to automate workflows for both your own team and stakeholders deploying agents as needed
- Stay current with AI and data trends; share relevant innovations and best practice with the team
AI & MODERN TOOLING - WHAT WE EXPECT
You will be an active practitioner of AI-augmented analytics. You will know where best to use LLM tools for analysis and coding applications as well as necessary safeguards to ensure strong analytical rigour. You will keep in touch with developments and spot areas for AI advancement in analytical workflows together with teaching others on best practice.
WHAT WE ARE LOOKING FOR
- Background in marketing analytics
- 5+ years working in marketing and customer analytics
- Strong SQL & Python
- Expert-level SQL; proficient Python for modelling, statistical analysis and automation
- AI practitioner
- Strong working knowledge of AI tools and ability to share best practice. Knowledge of Claude Desktop Code ideal but not essential
- Experimentation design
- Confident designing A/B tests, advising on methodology, and explaining results to senior stakeholders
- Advanced analytics
- Experience with predictive modelling, causal inference, and statistical techniques beyond basic A/B testing
- Business acumen
- Ability to connect analytical work to business outcomes and champions use of data-led decision making
- Stakeholder influence
- Confident communicator; constructs compelling data narratives for senior audiences
- dbt / BigQuery
- Working knowledge of dbt and BigQuery ideal, but not essential
BENEFITS
- A competitive salary
- Annual learning budget to support your progression
- BUPA health insurance, discounted dental and gym membership
- On-hand volunteering membership and one paid volunteering day per year
- Hybrid working (2 days in the office per week)
- Pension scheme
- Motorway EV car leasing scheme / cycle to work scheme
- Enhanced parental leave (26 weeks full pay maternity / 4 weeks full pay paternity)
- Workplace nursery scheme
- Top spec MacBook Pro and peripherals
- Regular social events
EQUAL OPPORTUNITIES STATEMENT
We are committed to equality of opportunity for all employees. We work to provide a supportive and inclusive environment where people can maximise their full potential. We believe our workforce should reflect a variety of backgrounds, talents, perspectives and experiences. We welcome applications from all individuals regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief, and marriage and civil partnerships.
Senior Marketing Data Analyst in London employer: Motorway
Motorway is an exceptional employer, offering a dynamic work environment where innovation and collaboration thrive. As a Senior Marketing Data Analyst, you will enjoy a competitive salary, a generous annual learning budget, and the flexibility of hybrid working, all while contributing to a transformative platform in the automotive industry. With a strong commitment to employee growth and inclusivity, Motorway provides unique benefits such as enhanced parental leave and a workplace nursery scheme, making it an attractive place for professionals seeking meaningful and rewarding careers.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Data Analyst in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Motorway. A friendly chat can sometimes lead to opportunities that aren’t even advertised.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies showcasing your analytical projects. When you get the chance to chat with hiring managers, let your work speak for itself.
✨Tip Number 3
Be ready for the interview! Brush up on your SQL and Python skills, and be prepared to discuss how you've used AI in your previous roles. They’ll want to see how you can bring value to their team.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the Motorway team.
We think you need these skills to ace Senior Marketing Data Analyst in London
Some tips for your application 🫡
Show Off Your Skills:Make sure to highlight your SQL and Python skills in your application. We want to see how you've used these tools in real-world scenarios, especially in marketing analytics. Don't hold back on showcasing your AI experience too!
Tailor Your Application:Take a moment to customise your CV and cover letter for this role. Mention specific projects or experiences that relate to the responsibilities listed in the job description. This shows us you’re genuinely interested and have done your homework!
Be Clear and Concise:When writing your application, keep it clear and to the point. Use bullet points where possible to make it easy for us to read. We appreciate a well-structured application that gets straight to the good stuff!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, we love seeing applications come through our own platform!
How to prepare for a job interview at Motorway
✨Know Your Data Inside Out
As a Senior Marketing Data Analyst, you'll need to demonstrate your expertise in SQL and Python. Brush up on your skills and be ready to discuss specific projects where you've used these tools to drive marketing insights. Prepare examples that showcase your ability to connect data analysis with business outcomes.
✨Showcase Your AI Knowledge
Motorway is looking for someone who can leverage AI in their analytical work. Familiarise yourself with the latest AI tools and be prepared to discuss how you've used them in past roles. Think about ways you can automate workflows or improve processes using AI, and be ready to share those ideas.
✨Prepare for Complex Problem-Solving
Expect to tackle complex analytical projects during your interview. Practice explaining your thought process for designing A/B tests or incrementality experiments. Be clear about your methodology and how you communicate results to stakeholders, as this will be crucial in your role.
✨Craft Compelling Data Narratives
Your ability to present data insights to senior stakeholders is key. Prepare a few examples of how you've turned complex data into compelling narratives. Think about how you can make your findings relatable and actionable, ensuring that your audience understands the implications of your analysis.
