At a Glance
- Tasks: Lead a creative studio, shaping Motorway's brand identity and direction across all platforms.
- Company: Join the UK's fastest-growing used car marketplace, transforming the industry since 2017.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Collaborate with talented teams and external partners in a fast-paced, evolving market.
- Why this job: Be a key player in redefining how cars are sold in the UK with innovative creativity.
- Qualifications: Proven experience in a senior creative role and a strong portfolio showcasing impactful work.
The predicted salary is between 80000 - 100000 € per year.
About Motorway
Motorway is the UK’s fastest-growing used car marketplace - our online-only platform connects private car sellers with thousands of verified dealers nationwide, ensuring everyone gets the best deal. Founded in 2017, our award-winning, technology-led approach has redefined the experience of selling a car. Motorway is backed by some of the world’s leading technology investors, having raised £143 million in Series C funding. This is a unique opportunity to join a fast-growing scale-up at a crucial phase of growth and help change an industry for the better.
About The Role
We’re looking for a Head of Creative to lead a best-in-class brand creative studio - shaping how Motorway shows up for every car seller and dealer in the UK. Reporting to the Director of Brand & Marketing, you’ll define the creative vision for the brand, steward our brand identity and design system, and own creative direction across every tier of work - from flagship brand platforms through to performance social, B2B marketing, and in-product brand expression. The studio you lead spans designers, copywriters, creators and freelancers, supported by our network of external agencies and production partners.
You’ll be the creative leader stakeholders and founders turn to for judgment - setting the bar for what ‘great’ looks like across the business. You balance high-end aesthetic craft with the courage to take creative risks and push boundaries. You’re a team leader, not just a manager, elevating the studio while collaborating seamlessly with senior stakeholders in a fast-paced environment that’s actively transforming the UK’s used-car market.
What You’ll Do
- Set the Creative Bar: You’ll be the go-to authority on creative judgment - owning quality and executional direction across every tier of work, as part of the broader marketing leadership group.
- Build the ‘Motorway Brand World’: You’ll lead our narrative and visual identity end-to-end, and partner with Product Design so the brand lands as cleanly in-product as it does in marketing. Your goal: make Motorway so distinctive we aren’t just a category choice for humans, but the recommended brand within AI search.
- Run a High-Velocity Studio: You’ll champion a tiered production model that protects time for big, strategic work and uses AI and lean processes to scale agile content at faster volume.
- Own the AI Creative Strategy: You’ll evaluate and embed AI tools into our daily workflow - balancing creative quality and brand consistency with massive productivity gains.
- Drive Commercial Performance: You’ll move creative from aesthetic choice to a growth lever. You’ll support the feedback loop with teams, using data to sharpen our output and prove that great creative delivers.
- Build a Culture of Creative Excellence: You’ll coach and develop our in-house Studio to foster an environment where the best creative talent want to do their best work.
- Direct External Partners: You’ll move us from being ‘just another agency client’ to a direct creative partner. You’ll shorten briefing cycles and ensure agency work is impactful and lands sign-off-ready.
- Partner with Creative Ops: You’ll work closely with Creative Operations on budgets, resourcing, workloads and timelines, keeping the studio running smoothly so creative time is protected.
What We’re Looking For
- A senior creative leader with proven experience in a Head of Creative or equivalent role at a scaled consumer, D2C, or marketplace business.
- A strong portfolio that demonstrates both elite brand-building craft and measurable impact across performance, social, and digital channels.
- Track record of leading and developing in-house creative teams alongside external agency and production partner relationships.
- Experience operating a tiered creative delivery model, with the ability to balance craft on flagship work with the fast turnarounds and high volume of agile creative.
- A commercial mindset – comfortable connecting creative decisions to performance metrics and brand growth, not just aesthetic or craft rationale.
- An AI-native approach – a working POV on AI creative tooling and how its reshaping creative production, brand discovery and distinctiveness.
- A confident, low‑ego leader who can hold a creative point of view under pressure, give and receive direct feedback, and operate as a peer to senior cross‑functional partners.
- Comfortable both as a strategic leader (defining vision, championing direction) and a hands‑on creative authority (approving briefs, shaping work, holding the bar).
- B2B marketing experience is a plus (Motorway's creative spans both car seller and dealer audiences).
Head of Creative employer: Motorway
Motorway is an exceptional employer, offering a dynamic and innovative work environment that fosters creativity and collaboration. As the UK's fastest-growing used car marketplace, we provide our employees with unique opportunities for professional growth and development, supported by a culture that values bold ideas and creative excellence. Join us in our London office to be part of a transformative journey in the automotive industry, where your contributions will directly impact our brand's success and shape the future of car selling.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Creative
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your creative flair! When you get the chance to meet with hiring managers or during interviews, bring along a portfolio that highlights your best work. Make sure it reflects your unique style and how you can elevate their brand.
✨Tip Number 3
Be ready to chat about your vision! In interviews, don’t just talk about your past experiences; share your ideas on how you’d shape the creative direction at Motorway. Show them you’re not just a fit, but the perfect fit for their team.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Motorway family. Let’s make it happen!
We think you need these skills to ace Head of Creative
Some tips for your application 🫡
Show Off Your Creative Flair:When you're putting together your application, let your creativity shine through! Use engaging language and a unique format to showcase your personality and style. Remember, we’re looking for someone who can lead a creative studio, so make sure your application reflects that vibe.
Tailor Your Portfolio:Make sure your portfolio is tailored to the role of Head of Creative. Highlight projects that demonstrate your brand-building skills and measurable impact. We want to see how you've pushed boundaries and delivered results, so pick your best work that aligns with our vision at Motorway.
Connect the Dots:In your written application, don’t just list your experiences—connect them to how they’ll benefit us at Motorway. Show us how your past roles have prepared you to set the creative bar and drive commercial performance. We love seeing candidates who can think strategically about their contributions!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re serious about joining our team and ready to take the next step in your career with Motorway!
How to prepare for a job interview at Motorway
✨Know the Brand Inside Out
Before your interview, dive deep into Motorway's brand identity and values. Understand their unique selling points and how they differentiate themselves in the used car marketplace. This knowledge will help you articulate how your creative vision aligns with their goals.
✨Showcase Your Portfolio Strategically
Prepare a portfolio that highlights not just your best work, but also projects that demonstrate measurable impact. Be ready to discuss how your creative decisions have driven performance metrics in previous roles, especially in D2C or marketplace settings.
✨Emphasise Team Leadership Skills
As a Head of Creative, your ability to lead and inspire a team is crucial. Share specific examples of how you've developed in-house teams and collaborated with external partners. Highlight your approach to fostering a culture of creative excellence and how you handle feedback.
✨Be Ready to Discuss AI Integration
Given the emphasis on AI in the role, come prepared with insights on how you've previously integrated AI tools into creative processes. Discuss your perspective on balancing creativity with productivity gains, and how you envision leveraging AI at Motorway.
