Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead CRM strategies to enhance customer experiences and drive engagement.
- Company: Join Motorway, the UK's fastest-growing used car marketplace.
- Benefits: Competitive salary, dynamic work environment, and opportunities for growth.
- Why this job: Be part of a transformative team changing how people sell cars.
- Qualifications: Proven CRM experience and strong analytical skills required.
- Other info: Fast-paced role with a focus on innovation and customer satisfaction.
The predicted salary is between 48000 - 72000 £ per year.
About Motorway
Motorway is the UK's fastest-growing used car marketplace – our award-winning, online-only platform connects private car sellers with over 7,500 verified dealers nationwide, who compete to offer the best price. Founded in ****, our technology makes the process refreshingly easy, earning us an 'Excellent' Trustpilot rating with over 70,000 reviews. We're not just building a platform; we're changing how people sell cars. Backed by leading investors like Index Ventures and ICONIQ Growth, and following a successful $190 million funding round, we're on a mission to transform the used car market.
About the role
Motorway is seeking a talented and experienced Senior CRM Manager to support the Head of CRM in developing and executing our CRM and lifecycle strategy. The Senior CRM Manager will be instrumental in delivering exceptional experiences to our B2C customers at every stage of their journey, reporting directly to the Head of CRM. The ideal candidate will have a strong understanding of CRM, product, and customer experience, a proven track record of success in managing executive(s), and previous experience delivering a technology-powered customer engagement strategy. This is a unique opportunity to join an exceptional team in a fast-paced and rewarding environment that is transforming the used-car market.
What you'll do:
- Assist the Head of CRM in creating and executing a strategic vision for CRM across multiple touchpoints (e.g. email, push, SMS).
- Ensure alignment with various teams and stakeholders.
- Define and implement a data-informed CRM strategy, leveraging data and insights for segmentation, targeting, messaging, and campaign adaptation across different segments.
- Manage and execute lifecycle journeys and marketing campaigns that deliver excellent customer interactions across multiple touchpoints, focusing on the B2C side of the business.
- Identify and implement high-impact CRM initiatives to encourage sellers further down in the selling funnel and ultimately driving sales.
- Work closely with internal teams to develop impactful, targeted, personalised, and brand-consistent messaging and creative.
- Analyse data and reports to identify trends and opportunities to improve customer experience and product discoverability.
- Report regularly on progress and results to senior leadership.
- Embrace and champion a test-and-learn approach to drive engagement and increase performance across all CRM comms.
- Work closely with the B2B side of the business and identify opportunities.
- Stay up-to-date on the latest CRM trends and technologies.
Experience we are looking for:
- Experience in customer marketing and CRM with a track record of successfully developing and executing highly impactful CRM programmes and initiatives, preferably in a scaling consumer tech or marketplace business with millions of customers.
- Strategic and analytical, with a focus on understanding customer behaviour and planning around data-driven insights and strategy development.
- Strong commercial acumen, brand appreciation and a good creative eye.
- High attention to detail and comfortable managing multiple priorities, with the ability to adapt priorities quickly in response to in-market changes.
- Experience collaborating with product and engineering teams.
- Analytical mindset with the ability to articulate the quantitative and qualitative impact of our efforts.
- Being very comfortable to roll up your sleeves and be hands-on in the role.
- Deep understanding of CRM tools (ideally Braze) and how to execute multi-channel lifecycle journeys.
- Strong verbal and written communication skills, capable of building trust and influence with peers and stakeholders, and effectively advocating CRM's vision and strategy.
Senior Crm Manager in England employer: Motorway
Contact Detail:
Motorway Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Crm Manager in England
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their CRM strategies and be ready to discuss how your experience aligns with their goals. Show them you’re not just another candidate!
✨Tip Number 3
Practice your pitch! Be clear about what you bring to the table and how you can help transform their CRM efforts. Confidence is key, so rehearse your answers to common interview questions.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Senior Crm Manager in England
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Senior CRM Manager role. Highlight your experience in customer marketing and CRM, especially any tech-powered initiatives you've led. We want to see how you’ve made an impact!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about transforming the used car market and how your skills align with our mission. Keep it engaging and personal – we love a good story!
Showcase Your Analytical Skills: Since this role is all about data-driven insights, don’t forget to mention specific examples where you've used data to inform your CRM strategies. We’re keen to see how you’ve turned numbers into actionable results!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get the best experience possible. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Motorway
✨Know Your CRM Inside Out
Make sure you brush up on your CRM knowledge, especially tools like Braze. Be ready to discuss how you've used data to drive customer engagement and improve lifecycle strategies in your previous roles.
✨Showcase Your Analytical Skills
Prepare to share specific examples of how you've analysed customer data to identify trends and opportunities. Highlight any successful campaigns you've executed based on these insights, as this will demonstrate your strategic thinking.
✨Align with Their Vision
Familiarise yourself with Motorway's mission and values. During the interview, express how your experience aligns with their goal of transforming the used car market and how you can contribute to their CRM strategy.
✨Be Ready for Scenario Questions
Expect questions that ask how you'd handle specific CRM challenges or scenarios. Think about past experiences where you had to adapt quickly or manage multiple priorities, and be prepared to discuss your thought process and outcomes.
