At a Glance
- Tasks: Join our Seller CRM team to enhance customer journeys and manage campaigns.
- Company: Motorway is the UK's fastest-growing used car marketplace, transforming how people sell cars.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and innovation.
- Other info: Expect a streamlined interview process with support available throughout.
- Why this job: Be part of a mission-driven team that values creativity and customer experience.
- Qualifications: Experience in CRM, campaign management, and data analysis is essential.
The predicted salary is between 36000 - 60000 £ per year.
About Motorway
Motorway is the UK’s fastest-growing used car marketplace – our award winning, online-only platform connects private car sellers with over 7,500 verified dealers nationwide, who compete to offer the best price. Founded in 2017, our technology makes the process refreshingly easy, earning us an 'Excellent' Trustpilot rating with over 70,000 reviews. We're not just building a platform; we're changing how people sell cars.
Backed by leading investors like Index Ventures and ICONIQ Growth, and following a successful $190 million funding round, we're on a mission to transform the used car market.
About the team
The CRM team at Motorway supports the rest of the business with communications to sellers and dealers across multiple channels, in particular via email, SMS and push notifications. We work closely with commercial, product and creative teams to make sure our communications support our business goals and make our seller and dealer experience as smooth as possible.
About the role
In this role, you'll join our Seller CRM team, and your main areas of focus will include:
Ensuring smooth seller journeys by testing and improving automated lifecycle communications
Identifying and addressing customer pain points
Managing a campaign calendar, iterating and reporting back to the business on what we’ve learnt
Key responsibilities will include:
Understanding and optimising our complex end-to-end seller journey
Creating and managing complex customer journeys using emails, app notifications, and SMS
Conducting A/B tests to improve campaign performance
Acting as the main CRM contact for our Customer Experience and Support teams, and supporting Product requests as needed
Who you are
If you have:
Experience in customer lifecycle management and automation
A strong CRM background, particularly in campaign management and journey design
Solid data analysis skills, with some experimentation experience
Experience with tools like Braze and Looker
Excellent communication skills, both written and verbal
The ability to work independently and juggle multiple tasks
A keen eye for detail
A curious mind!
…then we’d like to talk to you.
Our interview process
Qualifying Screen - 30 minutes
Hiring Manager Interview - 45 minutes
Interview loop with team, including short task - 60-90 minutes
Final Interview with Director - 45 minutes
You can expect to hear back from us within a week of each interview stage. You'll have the opportunity to speak with a talent partner throughout the interview process should you have any questions or need any type of accommodations.
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StudySmarter Expert Advice🤫
We think this is how you could land CRM Manager in London
✨Tip Number 1
Familiarise yourself with Motorway's unique selling points and their approach to customer experience. Understanding their mission and values will help you align your answers during interviews and demonstrate your genuine interest in the company.
✨Tip Number 2
Brush up on your knowledge of CRM tools, especially Braze and Looker, as these are mentioned in the job description. Being able to discuss your experience with these tools or similar platforms can set you apart from other candidates.
✨Tip Number 3
Prepare examples of how you've successfully managed customer journeys and improved campaign performance in previous roles. Use metrics to showcase your impact, as data-driven results are crucial for this position.
✨Tip Number 4
Practice articulating your thought process when it comes to A/B testing and data analysis. Be ready to discuss specific experiments you've conducted and what insights you gained, as this will demonstrate your analytical skills and curiosity.
We think you need these skills to ace CRM Manager in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights relevant experience in customer lifecycle management and automation. Emphasise your skills in campaign management and journey design, as these are crucial for the CRM Manager role.
Craft a Compelling Cover Letter:In your cover letter, express your enthusiasm for Motorway and its mission to transform the used car market. Mention specific experiences that demonstrate your ability to optimise customer journeys and improve campaign performance.
Showcase Data Analysis Skills:Include examples of how you've used data analysis to inform your CRM strategies. If you have experience with A/B testing or tools like Braze and Looker, make sure to highlight this in your application.
Prepare for Interviews:Familiarise yourself with Motorway's business model and the CRM team's role within it. Be ready to discuss how you would approach improving seller journeys and managing complex customer communications during the interview process.
How to prepare for a job interview at Motorway
✨Know Your CRM Tools
Familiarise yourself with tools like Braze and Looker, as they are crucial for the role. Be prepared to discuss how you've used these tools in past experiences to manage campaigns and analyse data.
✨Showcase Your Analytical Skills
Prepare examples of how you've conducted A/B tests and used data analysis to improve campaign performance. Highlight specific metrics or outcomes that demonstrate your impact on previous projects.
✨Understand the Seller Journey
Research Motorway's seller journey and think about potential pain points. Be ready to discuss how you would optimise this journey and improve automated communications based on your insights.
✨Communicate Clearly
Since excellent communication skills are essential, practice articulating your thoughts clearly and concisely. Prepare to explain complex concepts in a straightforward manner, especially when discussing your past experiences.
