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- Tasks: Analyse marketing data to drive insights and enhance member engagement in motorsport.
- Company: Motorsport UK is the governing body for four-wheeled motorsport, passionate about inclusivity and growth.
- Benefits: Enjoy a competitive salary, 25 days leave, private medical cover, and more perks!
- Why this job: Join a dynamic team where your insights shape the future of motorsport culture.
- Qualifications: Degree in Marketing or related field with 2+ years in marketing analytics required.
- Other info: Work 4 days on-site with flexible remote options and a supportive work environment.
The predicted salary is between 30000 - 40000 £ per year.
Business and Marketing Analyst
Department: Marketing and Communications
Location: Motorsport UK, Bicester Motion
Hours of Work: Full Time (37.5 hours per week). Core hours are 09:00 until 17:30, Mon – Fri. 4 days on site, 1 remote.
Line Manager: Director of Marketing
Direct Reports: None
Grade: C
Salary: £35,000 – £40,000
Closing date: 15thSeptember 2025
About Motorsport UK
Motorsport UK is the governing body of four-wheeled motorsport in the UK, representing 64,000 competitors, 10,000 volunteers and officials, and over 600 clubs. We are passionate about making motorsport safe, fair, fun, inclusive and progressive. Our mission is to power the future of motorsport in all its forms by getting more people enjoying motorsport, more often. Our marketing team plays a pivotal role in bringing that vision to life.
Join Our Team as a Business and Marketing Analyst at Motorsport UK!
We are looking for a data-driven and detail-oriented Business and Marketing Analyst to join our dynamic marketing team. This role will ensure that data and insight sit at the heart of Motorsport UK’s Marketing and Membership strategy, driving decisions, optimising channel effectiveness, and shaping long-term organisational growth.
You will transform data into insights that drive strategic Marketing decisions, enhance member engagement, and grow our community of motorsport enthusiasts. You will play a critical role in evaluating the performance of campaigns, understanding member behaviour, and supporting initiatives that promote event participation and Membership growth.
This is an exciting opportunity to work at the intersection of data, Marketing, and motorsport culture – where your insights will directly influence leadership decisions that help us better serve our members. The successful candidate will therefore be a collaborative self-starter, with a keen eye for detail, a passion for insight, and the ability to translate data into actionable recommendations.
Primary Objectives
The primary objectives associated with this role will be:
- Track, analyse and report on performance data across all Marketing channels (websites, social media, communications content and email campaigns) – delivering dashboards, KPIs, and insights for the Marketing team and wider organisation.
- Transform Marketing and member data into actionable insights that drive engagement, event participation, and strategic growth.
- Aggregate and analyse data from wider organisational sources (CRM systems, event registration platforms, motorsport-specific platforms, Finance and Member Services).
- Work closely in partnership with the Marketing, Commercial, and Member Services teams to align data insights with organisational goals.
Additional Responsibilities
In addition to the primary objectives listed above, the Business and Marketing Analyst will be responsible for:
- Develop dashboards and visual reports to communicate campaign effectiveness and member engagement trends to stakeholders.
- Monitor and report on KPIs related to Membership growth, event attendance, digital engagement, and campaign ROI.
- Provide actionable insights to optimise digital campaigns, content strategies, and event promotions.
- Analyse member lifecycle data to identify trends in acquisition, retention, and churn.
- Conduct research on motorsport trends, competitor activities, and audience preferences to inform Marketing strategy.
- Benchmark performance against industry standards and identify opportunities for innovation.
- Contribute to the planning and evaluation of pilot campaigns, and new member initiatives.
- Evaluate the effectiveness of Marketing efforts for member engagement, growth and changes in demographics.
- Support the Commercial team with reporting for sponsors and partners with data-driven insights on reach and engagement.
- Evaluate customer segmentation and targeting effectiveness.
- Own our member survey strategy collating insight and advising on survey best practice.
Core Competencies
Below are the core competencies, knowledge, and skills required to be successful in this role:
- Degree or equivalent in Marketing, Business Analytics, Statistics, Economics, or a related field.
- 2+ years of experience in Marketing analytics, preferably in a Membership-based or event-driven organisation.
- Proficiency in tools such as Excel, SQL, Google Analytics, Tableau, Power BI or similar.
- Experience with CRM and Marketing platforms (e.g. HubSpot, Salesforce, Mailchimp, Google Ads, Meta Ads).
- Strong understanding of digital Marketing metrics, customer segmentation, and campaign attribution.
- Excellent communication skills with the ability to present complex data in a clear and compelling way.
- Sound analytical thinking with a passion for problem-solving and data storytelling.
- Attention to detail and ability to manage multiple projects simultaneously.
Desirable Competencies
- Experience with predictive analytics, machine learning, or Marketing automation tools.
- Knowledge of statistical analysis techniques (e.g., regression analysis, clustering or cohort analysis).
- Understanding and experience in B2B/B2C Marketing environments.
- Passion for motorsport and an understanding of the culture, audience, and event landscape.
- Experience in a motorsport or sports organisation.
Benefits
- Competitive salary
- 25 annual leave + bank holidays
- 5% pension contribution from Motorsport UK
- Private medical cover
- Financial, Physical and Mental wellbeing support
- 4 x annual salary life assurance
- Breakdown cover
- Free on site parking
- Access to a host of other member / staff benefits
To apply for this vacancy, please forward a copy of your CV and Cover Letter to jointheteam@motorsportuk.org
Business and Marketing Analyst employer: Motorsport UK
Contact Detail:
Motorsport UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business and Marketing Analyst
✨Tip Number 1
Familiarise yourself with the motorsport industry and its key players. Understanding the culture and trends within motorsport will not only help you in interviews but also demonstrate your genuine interest in the role.
✨Tip Number 2
Network with professionals in the marketing and analytics fields, especially those who have experience in membership-based organisations. Attend relevant events or webinars to make connections that could lead to valuable insights or referrals.
✨Tip Number 3
Brush up on your data visualisation skills, particularly with tools like Tableau or Power BI. Being able to showcase your ability to create compelling dashboards can set you apart during discussions with the hiring team.
✨Tip Number 4
Prepare to discuss specific examples of how you've used data to drive marketing decisions in previous roles. Having concrete examples ready will help you illustrate your analytical skills and problem-solving abilities effectively.
We think you need these skills to ace Business and Marketing Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing analytics and data-driven decision-making. Use specific examples that demonstrate your ability to transform data into actionable insights, as this is crucial for the role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for motorsport and how it aligns with Motorsport UK's mission. Discuss your analytical skills and provide examples of how you've successfully used data to drive marketing strategies in previous roles.
Highlight Relevant Skills: Emphasise your proficiency in tools like Excel, SQL, and Google Analytics. Mention any experience you have with CRM and marketing platforms, as well as your understanding of digital marketing metrics, which are essential for this position.
Showcase Your Problem-Solving Abilities: Demonstrate your analytical thinking and problem-solving skills by including examples of how you've tackled challenges in past roles. This will show that you can handle the responsibilities of evaluating marketing performance and providing insights effectively.
How to prepare for a job interview at Motorsport UK
✨Know Your Data Tools
Familiarise yourself with the tools mentioned in the job description, such as Excel, SQL, and Google Analytics. Be prepared to discuss how you've used these tools in past roles to analyse data and derive insights.
✨Showcase Your Analytical Skills
Prepare examples of how you've transformed data into actionable insights in previous positions. Highlight specific campaigns or projects where your analysis led to improved engagement or growth.
✨Understand Motorsport Culture
Demonstrate your passion for motorsport by researching current trends and events in the industry. Being able to speak knowledgeably about the culture will show your genuine interest in the role and the organisation.
✨Prepare for Scenario Questions
Anticipate questions that may ask you to solve hypothetical problems related to marketing analytics. Practice articulating your thought process clearly, showcasing your problem-solving skills and analytical thinking.
