At a Glance
- Tasks: Lead and grow the Atlassian Williams F1 Team licensing programme, driving partnerships and consumer products.
- Company: Join the dynamic Atlassian Williams F1 Team, a leader in motorsport branding.
- Benefits: Enjoy competitive salary, generous holidays, exciting events, and travel opportunities to F1 races.
- Other info: Work in a modern office in London with opportunities for international travel.
- Why this job: Make an impact in the fast-paced world of F1 licensing and brand management.
- Qualifications: 8+ years in brand licensing with strong team leadership and commercial skills.
The predicted salary is between 60000 - 80000 € per year.
As Senior Licensing Lead, you will own and grow the Atlassian Williams F1 Team licensing program, turning our brand equity into a world‑class portfolio of partnerships and consumer products. You'll sit at the intersection of commercial strategy, brand management, and branded partner relationships ensuring every licensed product reflects the quality, heritage, and ambition of Atlassian Williams F1 Team. This is a senior management role reporting directly to the Director of Merchandising & Licensing. You will lead the licensing vertical end‑to‑end, managing a team of two direct reports and taking full ownership of the functions operations and commercial performance. You will be accountable for hitting and exceeding the licensing revenue targets that form a key pillar of the team’s commercial plan.
Team Leadership
- Lead, develop, and performance‑manage two direct reports, fostering a high‑accountability, high‑support team culture.
- Set clear objectives and KPIs for the team, aligned to overall licensing revenue and brand goals.
- Build the licensing function’s capabilities, processes, and ways of working to support long‑term growth.
Licensing Strategy & Revenue Ownership
- Develop and execute the global brand licensing strategy, identifying new product categories, markets, and partnership opportunities.
- Set ambitious revenue targets, track performance, and drive the team to consistently hit and exceed them.
- Build and manage a pipeline of licensing prospects, from initial outreach through to signed agreements and product launch.
Partner & Account Management
- Serve as the primary relationship owner for all licensee accounts, ensuring strong commercial outcomes and brand compliance.
- Lead contract negotiations in collaboration with Legal, covering royalty structures, minimum guarantees, exclusivity, and territory rights.
- Conduct regular business reviews with licensees to drive performance and identify growth opportunities.
Brand & Product Governance
- Own the brand approval process for all licensed products, ensuring every item meets Atlassian Williams F1 Team’s brand standards and quality benchmarks.
- Develop and maintain a comprehensive licensing style guide and brand toolkit for partner use.
- Work closely with the Atlassian brand team to ensure co‑branding guidelines are respected across all licensed touchpoints.
Cross‑Functional Collaboration
- Partner with the Marketing team to support licensed product launches, retail activations, and fan engagement campaigns that grow our global brand presence and fandom.
- Collaborate with the Merchandising team to avoid channel conflict and align on go‑to‑market strategy.
- Support the broader Commercial team on sponsorship integrations that have a licensing or product component.
Market Intelligence
- Monitor competitor licensing programs and broader sports licensing trends to keep Atlassian Williams F1 Team’s program at the cutting edge.
- Track royalty reporting and payments, ensuring accuracy and timely collection.
Qualifications
Essential
- 8+ years’ experience in brand licensing, either in‑house at a rights holder or within a licensing agency.
- Proven track record of building and growing a licensing portfolio — from deal origination through to revenue delivery.
- Demonstrated experience leading, managing, and developing high‑performing teams.
- Strong commercial acumen with hands‑on experience negotiating and closing licensing agreements.
- Excellent relationship management skills, with the ability to influence, inspire, and collaborate across functions at all levels.
- A genuine passion for brand integrity and a discerning eye for great product.
Desirable
- Experience within motorsport, sports, entertainment, or lifestyle licensing.
- Familiarity with the F1 fan and consumer landscape.
- Existing relationships with licensees or manufacturers across apparel, collectibles, accessories, or gaming.
Benefits
We believe great people deserve great rewards. That's why we offer a competitive benefits package featuring generous holidays, exciting staff events, and a range of car schemes; plus a competitive salary and performance‑related bonus. Based in the heart of London, you’ll work from our modern, collaborative office, with regular travel to our Grove, Oxfordshire headquarters. The role also offers the unique opportunity to attend race weekends and travel internationally across the F1 calendar. Atlassian Williams F1 Team is an equal opportunity employer that values diversity and inclusion. We are happy to discuss reasonable job adjustments.
Senior Licensing Lead employer: Motorsport Network
Atlassian Williams F1 Team is an exceptional employer, offering a dynamic work environment in the heart of London where creativity and collaboration thrive. With a strong focus on employee growth, you will have the opportunity to lead a talented team while developing innovative licensing strategies that drive brand success. Enjoy competitive benefits, including generous holidays and the unique chance to attend F1 race weekends, making this role not just a job, but a rewarding career in the fast-paced world of motorsport.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Licensing Lead
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential contacts on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their licensing strategy and think about how your experience aligns with their goals. This will help you stand out and show that you're genuinely interested in the role.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills can drive revenue and enhance brand integrity. Tailor your message to reflect the specific needs of the Atlassian Williams F1 Team, and don’t forget to highlight your passion for motorsport.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team. Don’t miss out on this opportunity to be part of something exciting!
We think you need these skills to ace Senior Licensing Lead
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for the Atlassian Williams F1 Team shine through. We want to see that you’re not just looking for a job, but that you genuinely care about our brand and what we stand for.
Tailor Your Experience:Make sure to highlight your relevant experience in brand licensing and team leadership. We’re looking for someone who can hit those ambitious revenue targets, so be specific about how your past roles have prepared you for this challenge.
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and make sure your key achievements are easy to spot. This will help us quickly see why you’d be a great fit for the role.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Motorsport Network
✨Know Your Licensing Stuff
Make sure you brush up on your brand licensing knowledge, especially in the context of motorsport and F1. Understand the key trends and challenges in the industry, and be ready to discuss how you can leverage your experience to grow the Atlassian Williams F1 Team's licensing portfolio.
✨Showcase Your Leadership Skills
As a Senior Licensing Lead, you'll be managing a team. Prepare examples of how you've successfully led teams in the past, focusing on how you set objectives, fostered a high-performance culture, and achieved results. Be ready to discuss your approach to performance management and team development.
✨Demonstrate Commercial Acumen
This role is all about driving revenue. Come prepared with specific examples of how you've set and exceeded revenue targets in previous roles. Discuss your experience with contract negotiations and how you've navigated complex agreements to achieve favourable outcomes.
✨Build Relationships Like a Pro
Strong relationship management is key for this position. Think of instances where you've successfully built partnerships or managed accounts. Be ready to talk about how you maintain brand integrity while ensuring commercial success, and how you collaborate across functions to achieve shared goals.
