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For Companies At a Glance
- Tasks: Lead editorial strategy and manage content for a top motorsport media platform.
- Company: Join Motorsport.com, a global leader in motorsport media and fan engagement.
- Benefits: Competitive salary, hybrid work, and opportunities for creative leadership.
- Why this job: Shape the future of motorsport storytelling and engage millions of fans.
- Qualifications: 6+ years in digital sports media with strong editorial and analytical skills.
- Other info: Dynamic role with innovative projects and growth potential in a passionate environment.
The predicted salary is between 64800 - 79200 £ per year.
About Motorsport.com
Motorsport.com is one of the world's largest motorsport media platforms — the global home for Formula 1, NASCAR, IndyCar, and racing culture. As part of Motorsport Network, we deliver high-impact storytelling, video, and social content to millions of fans across platforms daily. We're looking for a creative, data-driven, and audience-obsessed Senior Editor, Digital Content Strategy to help lead the next chapter of growth for our U.S. editorial operation.
The Role
The Senior Editor, Digital Content Strategy will serve as the day-to-day editorial leader for Motorsport.com in the United States, reporting directly to the Head of Programming, U.S. This is a dynamic and strategic role that combines editorial leadership, content planning, audience growth, and creative execution across Motorsport.com's digital platforms. This editor will balance hands-on management of day-to-day content operations with forward-thinking strategy around tentpole planning, data optimization, and multi-platform franchise storytelling — helping shape the voice, tone, and audience trajectory of Motorsport.com in 2025 and beyond.
Key Responsibilities
- Editorial Leadership & Daily Operations: Manage and mentor U.S. editorial staff, guiding story selection, headline writing, and coverage prioritization. Ensure Motorsport.com's homepage, articles, and features maintain a consistent, high-quality voice aligned with brand tone. Oversee breaking news, trending coverage, and daily editorial output in coordination with global teams.
- Strategic Planning & Content Calendar: Own the editorial content calendar, including tentpole coverage, franchise/series concepts, and long-term content initiatives. Collaborate with senior leadership to align content priorities with key races, cultural moments, and sponsorship opportunities. Partner with sales and marketing teams to ideate and develop custom content packages and branded storytelling series.
- Data & Audience Growth: Use performance analytics and SEO insights to guide assignment planning, story angles, and headline optimization. Translate data into actionable strategy to grow U.S. traffic, engagement, and audience retention. Experiment with formats and storytelling approaches to maximize reach on Discover, search, and social.
- Video & Cross-Platform Integration: Collaborate with multimedia writer/editor talent to shape Motorsport.com's YouTube and digital video strategy. Help define editorial and creative direction for video franchises and transforming traditional text franchises into cross-platform storytelling initiatives.
- Creative Ideation: Help drive brainstorming in editorial and production meetings; contribute innovative ideas for new series, event coverage, and fan-first storytelling. Support creative development for content tied to major motorsport tentpoles (e.g., Miami GP, Indy 500, Daytona 500).
Qualifications
- 6+ years of experience in digital sports media, preferably also with experience in entertainment or lifestyle verticals.
- Proven track record managing editorial teams and overseeing high-volume, high-quality digital publishing operations.
- Deep understanding of digital content strategy and analytics (Google Analytics, Chartbeat, etc.), and SEO best practices.
- Strong writing and editing skills with the ability to shape tone and narrative across a large-scale brand.
- Experience collaborating across editorial, social, video, and commercial teams.
- Passion for motorsport and familiarity with the global racing ecosystem (F1, NASCAR, IndyCar, etc.) is a major plus.
Why Join Motorsport.com
- Be part of a fast-growing, global motorsport media brand redefining fan engagement.
- Play a key role in shaping the voice and growth strategy of Motorsport.com's U.S. operation.
- Opportunity to lead innovative projects across editorial, video, and branded storytelling.
Compensation
Competitive base of $90K to $110K Hybrid work environment based in NYC
Senior Editor, Digital Content Strategy Racing US employer: Motorsport Network
Contact Detail:
Motorsport Network Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Editor, Digital Content Strategy Racing US
✨Tip Number 1
Network like a pro! Reach out to folks in the motorsport media scene, especially those connected to Motorsport.com. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Show off your passion for motorsport! When you get the chance to chat with potential employers, share your favourite racing moments or how you engage with the sport. It’s all about connecting on that shared enthusiasm!
✨Tip Number 3
Be ready to discuss your ideas! Think about innovative content strategies or storytelling approaches you could bring to Motorsport.com. This shows you’re not just a fit for the role but also a forward-thinker.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team at Motorsport.com.
We think you need these skills to ace Senior Editor, Digital Content Strategy Racing US
Some tips for your application 🫡
Show Your Passion for Motorsport: When you're writing your application, let your love for motorsport shine through! Share your experiences and insights about the racing world, whether it's F1, NASCAR, or IndyCar. We want to see that you're not just a candidate, but a true fan who understands the culture.
Tailor Your Content Strategy: Make sure to highlight your experience in digital content strategy. Use specific examples of how you've driven audience growth and engagement in your previous roles. We’re looking for someone who can bring fresh ideas to the table, so don’t hold back!
Be Data-Driven: Since this role is all about using data to inform decisions, include any relevant metrics or analytics you've worked with in your application. Show us how you've used data to shape content strategies and improve performance. We love numbers that tell a story!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our team at Motorsport.com!
How to prepare for a job interview at Motorsport Network
✨Know Your Motorsport
Make sure you brush up on your knowledge of motorsport, especially the key series like F1, NASCAR, and IndyCar. Being able to discuss recent races, trends, and major events will show your passion and understanding of the industry.
✨Showcase Your Editorial Experience
Prepare specific examples from your past roles where you've successfully managed editorial teams or led high-impact content strategies. Highlight how you've used data and analytics to drive audience growth and engagement in your previous positions.
✨Be Ready for Creative Ideation
Think of innovative content ideas that could resonate with Motorsport.com's audience. Be prepared to share these during the interview, as they’ll want to see your creative thinking and how you can contribute to their editorial vision.
✨Understand the Digital Landscape
Familiarise yourself with SEO best practices and digital content strategies. Be ready to discuss how you've applied these in your previous work, particularly in relation to driving traffic and engagement across various platforms.
