At a Glance
- Tasks: Lead and grow the Atlassian Williams F1 Team licensing programme, driving partnerships and consumer products.
- Company: Join a dynamic team at the forefront of motorsport branding.
- Benefits: Competitive salary, generous holidays, exciting events, and travel opportunities to F1 races.
- Other info: Work in a modern office in London with opportunities for international travel.
- Why this job: Make an impact in the thrilling world of F1 while developing your leadership skills.
- Qualifications: 8+ years in brand licensing with proven team leadership and commercial success.
The predicted salary is between 60000 - 80000 € per year.
As Senior Licensing Lead, you will own and grow the Atlassian Williams F1 Team licensing program, turning our brand equity into a world‑class portfolio of partnerships and consumer products. You'll sit at the intersection of commercial strategy, brand management, and branded partner relationships ensuring every licensed product reflects the quality, heritage, and ambition of Atlassian Williams F1 Team. This is a senior management role reporting directly to the Director of Merchandising & Licensing. You will lead the licensing vertical end‑to‑end, managing a team of two direct reports and taking full ownership of the functions operations and commercial performance. You will be accountable for hitting and exceeding the licensing revenue targets that form a key pillar of the team’s commercial plan.
Team Leadership
- Lead, develop, and performance‑manage two direct reports, fostering a high‑accountability, high‑support team culture
- Set clear objectives and KPIs for the team, aligned to overall licensing revenue and brand goals
- Build the licensing function’s capabilities, processes, and ways of working to support long‑term growth
Licensing Strategy & Revenue Ownership
- Develop and execute the global brand licensing strategy, identifying new product categories, markets, and partnership opportunities
- Set ambitious revenue targets, track performance, and drive the team to consistently hit and exceed them
- Build and manage a pipeline of licensing prospects, from initial outreach through to signed agreements and product launch
Partner & Account Management
- Serve as the primary relationship owner for all licensee accounts, ensuring strong commercial outcomes and brand compliance
- Lead contract negotiations in collaboration with Legal, covering royalty structures, minimum guarantees, exclusivity, and territory rights
- Conduct regular business reviews with licensees to drive performance and identify growth opportunities
Brand & Product Governance
- Own the brand approval process for all licensed products, ensuring every item meets Atlassian Williams F1 Team’s brand standards and quality benchmarks
- Develop and maintain a comprehensive licensing style guide and brand toolkit for partner use
- Work closely with the Atlassian brand team to ensure co‑branding guidelines are respected across all licensed touchpoints
Cross‑Functional Collaboration
- Partner with the Marketing team to support licensed product launches, retail activations, and fan engagement campaigns that grow our global brand presence and fandom
- Collaborate with the Merchandising team to avoid channel conflict and align on go‑to‑market strategy
- Support the broader Commercial team on sponsorship integrations that have a licensing or product component
Market Intelligence
- Monitor competitor licensing programs and broader sports licensing trends to keep Atlassian Williams F1 Team’s program at the cutting edge
- Track royalty reporting and payments, ensuring accuracy and timely collection
Qualifications
Essential
- 8+ years’ experience in brand licensing, either in‑house at a rights holder or within a licensing agency
- Proven track record of building and growing a licensing portfolio — from deal origination through to revenue delivery
- Demonstrated experience leading, managing, and developing high‑performing teams
- Strong commercial acumen with hands‑on experience negotiating and closing licensing agreements
- Excellent relationship management skills, with the ability to influence, inspire, and collaborate across functions at all levels
- A genuine passion for brand integrity and a discerning eye for great product
Desirable
- Experience within motorsport, sports, entertainment, or lifestyle licensing
- Familiarity with the F1 fan and consumer landscape
- Existing relationships with licensees or manufacturers across apparel, collectibles, accessories, or gaming
Benefits
We believe great people deserve great rewards. That's why we offer a competitive benefits package featuring generous holidays, exciting staff events, and a range of car schemes; plus a competitive salary and performance‑related bonus. Based in the heart of London, you’ll work from our modern, collaborative office, with regular travel to our Grove, Oxfordshire headquarters. The role also offers the unique opportunity to attend race weekends and travel internationally across the F1 calendar. Atlassian Williams F1 Team is an equal opportunity employer that values diversity and inclusion. We are happy to discuss reasonable job adjustments.
Senior Licensing Lead in London employer: Motorsport Network
Atlassian Williams F1 Team is an exceptional employer, offering a dynamic work environment in the heart of London where creativity and collaboration thrive. With a strong focus on employee growth, you will have the opportunity to lead a talented team while developing innovative licensing strategies that drive brand success. Enjoy competitive benefits, including generous holidays and the unique chance to attend F1 race weekends, making this role not just a job, but a rewarding career in the fast-paced world of motorsport.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Licensing Lead in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential contacts on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their licensing strategy and think about how your experience aligns with their goals. This will help you stand out and show that you're genuinely interested in the role.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or mentors to refine your answers and boost your confidence. Focus on articulating your achievements and how they relate to the Senior Licensing Lead position.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and engaged with our brand. So, go ahead and submit your application today!
We think you need these skills to ace Senior Licensing Lead in London
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for the Atlassian Williams F1 Team shine through. We want to see that you’re not just looking for a job, but that you genuinely care about our brand and what we stand for.
Tailor Your Experience:Make sure to highlight your relevant experience in brand licensing and team leadership. We’re looking for someone who can hit those ambitious revenue targets, so don’t be shy about showcasing your past successes and how they relate to this role.
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so make sure your skills and experiences are easy to spot. Use bullet points if it helps to break down your achievements!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our team and culture!
How to prepare for a job interview at Motorsport Network
✨Know Your Licensing Stuff
Make sure you brush up on your brand licensing knowledge, especially in the context of motorsport and F1. Understand the key trends and challenges in the industry, and be ready to discuss how you can leverage your experience to grow the Atlassian Williams F1 Team's licensing portfolio.
✨Showcase Your Leadership Skills
As a Senior Licensing Lead, you'll be managing a team. Prepare examples of how you've successfully led teams in the past, focusing on how you set objectives, fostered a high-performance culture, and achieved results. Be ready to discuss your approach to performance management and team development.
✨Demonstrate Commercial Acumen
This role requires strong commercial skills, so come prepared with examples of how you've negotiated successful licensing agreements. Highlight your experience in setting and exceeding revenue targets, and be ready to discuss your strategies for identifying new partnership opportunities.
✨Build Relationships
Relationship management is key in this role. Think about how you've built and maintained strong relationships with partners or stakeholders in the past. Be prepared to share specific examples of how you've influenced and collaborated across functions to achieve common goals.
