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For Companies At a Glance
- Tasks: Lead global programmatic revenue strategy and optimise monetisation across multiple brands.
- Company: Join the world's largest independent motorsport and automotive media company.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional growth.
- Why this job: Shape the future of programmatic advertising in a dynamic and passionate industry.
- Qualifications: 8-12+ years in programmatic advertising with strong analytical and commercial skills.
- Other info: Be part of a transformative journey in motorsport media.
The predicted salary is between 36000 - 60000 £ per year.
About Motorsport Network
Motorsport Network is the world’s largest independent motorsport and automotive media company, connecting more than 42 million fans every month through brands including Autosport, Motorsport.com, Motor1, and InsideEVs. At a time of transformation and growth in global motorsport and media, we’re redefining how racing stories are told, blending Autosport’s 75-year legacy of trusted journalism with data, digital innovation, and storytelling technology.
The Role
The Head of Programmatic will own the global programmatic revenue strategy and execution for Motorsport Network. This role is responsible for maximizing yield, driving sustainable revenue growth, and building a modern programmatic operation across a multi-brand, multi-market portfolio. This is a commercial role, not a pure ad operations position. The successful candidate will combine deep technical expertise with strong commercial judgment and the ability to partner closely with sales, product, data, and editorial leadership. This is an opportunity to own and shape a global programmatic business at a company with scale, substantial brand equity, and a uniquely passionate audience. The Head of Programmatic will play a central role in defining how Motorsport Network monetizes its platforms.
Key Responsibilities:
- Commercial Strategy & Revenue Ownership
- Own the global programmatic monetization strategy across Motorsport Network’s portfolio.
- Be accountable for yield performance, pricing strategy, and revenue outcomes across open auction, PMPs, and programmatic guaranteed.
- Identify and execute opportunities to grow programmatic revenue through inventory optimization, demand diversification, and format expansion.
- Identify and execute opportunities to grow passive revenue through third-party partnerships.
- Yield Management & Optimization
- Lead yield strategy across display, video, and emerging channels, balancing revenue maximization with user experience and long-term sustainability.
- Establish best-in-class pricing, floor management, and deal structures across markets.
- Drive data-led decision making through robust reporting, forecasting, and performance analysis.
- First-Party Data & Privacy-First Monetization
- Partner with product, data, and technology teams to advance first-party audience strategy and privacy-first programmatic solutions.
- Help define how Motorsport Network differentiates its inventory through data, context, and audience engagement in a post-cookie environment.
- Support the development of premium programmatic products aligned with advertiser demand.
- Team Leadership & Operating Model
- Develop the global programmatic and yield organization.
- Establish clear ownership, processes, and KPIs across ad operations, yield, and partner management.
- Partner & Stakeholder Management
- Own senior relationships with SSPs, DSPs, and key ad tech partners.
- Serve as the internal authority on programmatic market dynamics, industry trends, and platform changes.
- Act as a strategic partner to sales, ensuring alignment between direct and programmatic revenue strategies.
Qualifications & Experience
- 8–12+ years of experience in programmatic advertising, yield management, or digital monetization within a publisher, media company, or ad tech environment.
- Proven track record of owning and growing programmatic revenue at scale.
- Deep hands-on expertise with SSPs, header bidding, PMPs, PG, and programmatic video.
- Strong commercial instincts and comfort operating with revenue accountability.
- Highly analytical, with the ability to translate data into strategy and action.
- Clear communicator able to influence senior stakeholders.
Head of Programmatic (Hybrid) employer: Motorsport Network
Contact Detail:
Motorsport Network Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Programmatic (Hybrid)
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. The more people you know, the better your chances of landing that Head of Programmatic role.
✨Tip Number 2
Show off your expertise! Prepare to discuss your past successes in programmatic advertising during interviews. Bring data and examples to the table to demonstrate how you've maximised revenue and optimised yield.
✨Tip Number 3
Tailor your pitch! When you get the chance to chat with potential employers, make sure to highlight how your skills align with their needs. Show them you understand Motorsport Network's goals and how you can help achieve them.
✨Tip Number 4
Apply through our website! We want to see your application come through directly. It shows you're serious about joining our team and gives us a chance to see your enthusiasm for the role.
We think you need these skills to ace Head of Programmatic (Hybrid)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Head of Programmatic. Highlight your experience in programmatic advertising and revenue growth, and don’t forget to mention any specific achievements that align with the key responsibilities outlined in the job description.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about motorsport and how your skills can help shape our programmatic strategy. Be sure to connect your past experiences with what we’re looking for in this role.
Showcase Your Analytical Skills: Since this role requires a strong analytical mindset, make sure to include examples of how you've used data to drive decisions in your previous roles. We want to see how you can translate numbers into actionable strategies!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Motorsport Network
✨Know Your Programmatic Stuff
Make sure you brush up on the latest trends in programmatic advertising. Be ready to discuss your experience with SSPs, header bidding, and PMPs. Showing that you’re not just familiar but also passionate about these topics will impress the interviewers.
✨Showcase Your Commercial Acumen
Prepare examples of how you've maximised revenue in previous roles. Discuss specific strategies you've implemented for yield management and how they led to tangible results. This will demonstrate your strong commercial instincts and ability to drive revenue growth.
✨Data is Your Best Friend
Be prepared to talk about how you've used data to inform your decisions. Bring examples of reports or analyses you've conducted that led to successful outcomes. This shows you can translate data into actionable strategies, which is crucial for this role.
✨Build Relationships, Not Just Networks
Think about how you've managed relationships with key partners in the past. Be ready to share stories about how you’ve collaborated with sales teams or ad tech partners to achieve common goals. This will highlight your ability to be a strategic partner within the organisation.
