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- Tasks: Lead global experiential marketing initiatives and create engaging experiences for fans and partners.
- Company: Join the dynamic Atlassian Williams F1 Team, a leader in motorsport innovation.
- Benefits: Enjoy a competitive salary, inclusive culture, and opportunities for professional growth.
- Why this job: Be at the forefront of experiential marketing and make a real impact on brand engagement.
- Qualifications: Experience in managing large-scale experiential campaigns and strong strategic thinking skills.
- Other info: Fast-paced environment with a focus on creativity and operational excellence.
The predicted salary is between 50000 - 60000 £ per year.
The Experiential Marketing Lead is responsible for the strategic direction, governance, and delivery of the global experiential assets programme including simulators, showcars, and all supporting experiential equipment. This is a role for someone who is passionate about experiential delivery, committed to operational excellence, brings creative energy to how assets are presented and activated, and cares deeply about delivering an excellent and engaging guest experience, whether for partners, fans, or internal teams alike. This role is accountable for asset allocation, partner activation delivery and the development of non-contractual revenue streams. Working closely with the Fan Zones and wider marketing teams to ensure seamless execution of experiential activity across all markets. This is a newly centralised function, and a key focus of this role is to establish best practice across the programme from governance frameworks and asset deployment toolkits to creative execution standards and streamlined logistics. The role holder will take a strategic view of the asset portfolio, identifying opportunities to improve quality, consistency, and commercial value. This is a fixed-term position covering maternity leave, suited to someone who combines strategic thinking with operational rigour and thrives in a fast-paced, high-demand environment.
Main Duties
- Lead the planning, management and strategic direction of the global experiential assets programme, including simulators and show car programme.
- Lead experiential strategy, commercial ideation and support for wider marketing activation planning.
- Lead objectives to generate revenue, drive registered users and increase brand awareness across experiential activations.
- Lead on strategic relationships with partners, third party suppliers and agencies.
- Direct line management of Experiential Marketing Manager and Experiential Asset Operations Manager, including objective setting, performance reviews and development plans, supporting them in driving the performance of their direct reports and ensuring alignment with wider strategy.
- Oversee preparation, maintenance, logistics and operation of assets hardware and software, including storage, shipping, repair/replacement and installation of all equipment as required.
- Work closely with the Experiential Asset Operations Manager to ensure efficient asset budgeting, governance, and allocation approvals, driving efficiencies in storage, logistics, and supplier management to reduce costs and improve quality.
- Liaise with the partnerships team to advise on the delivery of contractual asset rights and maximise partner usage across the programme.
- Build non-contractual revenue streams, including staff engagement sim programmes, licensing opportunities, and proactive activation pitches to partners' partners.
- This is a newly centralised function bringing together experiential assets, event delivery, and operations under one team.
- The role holder will be instrumental in embedding new ways of working, establishing governance frameworks and ensuring a smooth transition across the business.
- Work collaboratively across departments to ensure alignment on activations, programming and resource planning.
- Support the phased integration of Fan Zone delivery into the experiential function, contributing to succession planning and knowledge transfer during 2026.
- Act as a brand champion, ensuring the Williams brand is represented correctly and consistently across all experiential output.
- Uphold and instil the culture, values, and behaviours of the organisation within the team and across all cross-functional collaborations.
Qualifications
- Extensive experience managing experiential marketing, events, brand/fan activations and/or partner programs.
- Proven track record delivering large-scale, multi-market experiential campaigns.
- Strong balance of strategic thinking, operational excellence, creative flair and project management skills.
- Commercial acumen and experience integrating partners into experiential environments.
- An enthusiastic self-starter, with an ability to work collaboratively in a fast-paced environment.
- A problem solver, able to use initiative to ensure deadlines are met on time to a consistently high standard.
- Able to work flexibly with a positive and proactive can-do attitude.
Additional Information
Atlassian Williams F1 Team is an equal opportunity employer that values diversity and inclusion. We are happy to discuss reasonable job adjustments.
Experiential Marketing Lead (Fixed-Term Contract – 12months) employer: Motorsport Network
Contact Detail:
Motorsport Network Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Experiential Marketing Lead (Fixed-Term Contract – 12months)
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your passion for experiential marketing! When you get the chance to chat with hiring managers or during interviews, share your ideas and experiences related to experiential delivery. Let them see your creative energy and commitment to operational excellence.
✨Tip Number 3
Prepare for interviews by researching the company’s past experiential campaigns. Be ready to discuss what worked, what didn’t, and how you could bring fresh ideas to the table. This shows you’re not just interested in the role but also invested in their brand.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of our team. So, hit that apply button and let’s get you started on this exciting journey!
We think you need these skills to ace Experiential Marketing Lead (Fixed-Term Contract – 12months)
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for experiential marketing shine through! We want to see how much you care about creating engaging experiences for guests and partners alike.
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your relevant experience in managing experiential campaigns. We love seeing how your skills align with our needs, so don’t hold back!
Be Strategic: In your application, demonstrate your strategic thinking by sharing examples of how you've improved quality and consistency in past roles. We’re looking for someone who can think big while keeping an eye on the details.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity with the Williams F1 Team!
How to prepare for a job interview at Motorsport Network
✨Know Your Experiential Marketing Inside Out
Make sure you brush up on the latest trends and best practices in experiential marketing. Be ready to discuss your previous experiences with large-scale campaigns and how you’ve driven brand awareness and engagement. This will show that you’re not just passionate but also knowledgeable about the field.
✨Showcase Your Strategic Thinking
Prepare examples of how you've successfully managed strategic relationships with partners and suppliers. Think about times when you identified opportunities for improvement or revenue generation. This will demonstrate your ability to think critically and strategically, which is key for this role.
✨Highlight Your Operational Excellence
Be ready to talk about your project management skills and how you ensure operational excellence in fast-paced environments. Discuss specific instances where you’ve streamlined processes or improved logistics, as this aligns perfectly with the expectations of the role.
✨Emphasise Collaboration and Team Leadership
Since this role involves managing a team, be prepared to share your experiences in leading and developing others. Highlight how you foster collaboration across departments and ensure alignment on activations. This will show that you can not only lead but also inspire and motivate your team.