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For Companies At a Glance
- Tasks: Lead market expansion strategies and drive revenue growth for Citrix CSA.
- Company: Join Arrow Electronics, a leader in innovative IT solutions.
- Benefits: Competitive salary, supportive work culture, and opportunities for professional development.
- Why this job: Shape the future of tech sales and make a real impact in a dynamic market.
- Qualifications: 10+ years in sales strategy with strong analytical and communication skills.
- Other info: Remote work with a focus on collaboration and career growth.
The predicted salary is between 36000 - 60000 £ per year.
Arrow Enterprise Computing Solutions (ECS), a part of Arrow Electronics, brings innovative IT solutions to the market to solve complex business challenges. We deliver value-added distribution, business consulting and channel enablement services to leading technology manufacturers and their channel partners. We help businesses grow faster, operate efficiently and transform in a dynamic market.
We are seeking an experienced Sales Strategist to lead the design and execution of strategies that drive market expansion and long-term revenue growth for the Citrix CSA line of business. This role focuses on identifying new market opportunities, refining our go-to-market approach, and ensuring that our sales strategy positions us to win in competitive and emerging spaces. The ideal candidate combines strategic thinking, market analysis, and sales acumen to shape how we expand into new segments, geographies, and customer types.
What will you be doing at Arrow
- Market & Growth Strategy
- Conduct market analysis to identify expansion opportunities, avoid churn and sign new logos
- Assess competitive landscape and buyer behavior to inform positioning and differentiation
- Develop market entry strategies, including target accounts, sales motions, and partnership models
- Collaborate with Product and Marketing to align offerings with market needs
- Strategic Sales Planning
- Partner with Sales Leadership to set multi-year revenue growth potential
- Create GTM frameworks and playbooks tailored to priority segments
- Recommend new services, sales channels or ecosystem plays
- Execution & Enablement
- Translate strategy into actionable plans and programs
- Partner with program managers, product managers and pricing directors to coordinate the impact of prioritised initiatives
- Support regional and vertical leadership in executing expansion strategies
- Align with Marketing strategist on campaigns – including enablement – that support the different sales initiatives (new logos, expansion, churn avoidance)
- Analytics & Insights
- Develop success metrics and dashboards to track initiatives performance
- Track ROI of initiatives and adjust strategies as needed
What are we looking for
- Bachelor's degree in Business, Economics, Strategy, or related field (MBA preferred)
- 10+ years of experience in sales strategy, corporate strategy, business development, or management consulting
- Proven track record of driving market expansion or new GTM initiatives
- Strong analytical skills with experience in market sizing, competitive intelligence, and financial modeling
- Excellent communication and executive presentation skills
- Ability to collaborate across Sales, Product, Marketing, and Finance teams
- Experience in a high-growth or expansion-stage environment is a plus
What Success Looks Like
- Clear, data-driven market expansion strategy aligned with company growth goals
- Successful entry into new industries, geographies, or customer segments
- Increased market share and revenue contribution from expansion initiatives
- Strong alignment across GTM teams on growth priorities
What is in it for you
- Competitive and attractive employee compensation package
- Reliable & trusting work environment
- Cooperative team with flat structures and communication
- Professional and personal development
Arrow is an equal opportunity employer and is committed to creating an inclusive and diverse working environment by providing equal employment opportunities for all qualified persons. Do you see yourself as our future colleague? If yes - send us your application.
Location UK-United Kingdom - Remote
Time Type Full time
Job Category Sales
CITRIX Sales Strategist - Citrix CSA employer: Motorsport Network
Contact Detail:
Motorsport Network Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CITRIX Sales Strategist - Citrix CSA
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend relevant events, and engage on platforms like LinkedIn. We can’t stress enough how personal connections can open doors that applications alone can’t.
✨Tip Number 2
Prepare for those interviews! Research Arrow and its market strategies thoroughly. We want you to showcase your understanding of the Citrix CSA line and how you can contribute to our growth. Practice common interview questions and have your own ready to ask!
✨Tip Number 3
Follow up after interviews! A simple thank-you email can go a long way. It shows your enthusiasm for the role and keeps you fresh in the interviewer's mind. We love seeing candidates who are proactive!
✨Tip Number 4
Don’t just apply anywhere; apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Arrow.
We think you need these skills to ace CITRIX Sales Strategist - Citrix CSA
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the CITRIX Sales Strategist role. Highlight your experience in sales strategy and market analysis, and don’t forget to mention any relevant achievements that showcase your ability to drive market expansion.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re the perfect fit for this role. Share specific examples of how you've successfully executed sales strategies or identified new market opportunities in the past.
Showcase Your Analytical Skills: Since this role requires strong analytical skills, be sure to include any relevant experience with market sizing, competitive intelligence, or financial modelling. We want to see how you can turn data into actionable insights!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at Arrow!
How to prepare for a job interview at Motorsport Network
✨Know Your Market Inside Out
Before the interview, dive deep into market analysis related to Citrix and its competitors. Understand the current trends, buyer behaviour, and potential opportunities for expansion. This knowledge will not only impress your interviewers but also help you articulate how you can contribute to their growth strategy.
✨Showcase Your Strategic Thinking
Prepare to discuss specific examples of how you've developed and executed successful sales strategies in the past. Be ready to explain your thought process, the challenges you faced, and the outcomes. This will demonstrate your ability to think strategically and align with their goals.
✨Collaborate Like a Pro
Highlight your experience working across different teams, such as Sales, Product, and Marketing. Share examples of how you've collaborated to drive initiatives forward. This is crucial for the role, so showing that you can work well with others will set you apart.
✨Metrics Matter
Be prepared to discuss how you've used data to inform your strategies. Talk about the success metrics you've developed and how you've tracked ROI on initiatives. This will show that you're not just a strategist but someone who bases decisions on solid analytics.
