Commercial Strategy Manager in Brackley

At the Mercedes-AMG Petronas Formula One Team, a group of passionate and determined people work to design, develop, manufacture and race the cars with the aim of fighting for world championships each and every year. Whether working in our Operations, Technical, Race or Business Support functions, we are all in and aspire to build the greatest team in the history of our sport. Every individual plays their part. No stone is left unturned in the chase for every tenth of a second. The history of our sport is long and rich, and we are continuing our journey with renewed effort year on year.

The Role

Working within the Commercial Team, the Commercial Strategy Manager will support the strategic direction of commercial initiatives at the Mercedes-AMG Petronas Formula One Team. Acting together with the rest of the commercial team to drive commercial performance and enhance the operational efficiency of the Team’s commercial business. This role partners closely with the broader Commercial, Communications, Marketing Operations and Finance teams, as well as overall team leadership to set and deliver the Team’s commercial strategy. This is a unique opportunity for someone to step outside of professional advisory to work in a high-performance environment in elite-level sport playing a crucial role within our commercial team.

Key Responsibilities

• Lead cross‑functional strategic projects to develop commercial and brand value across sponsorships, strategic partnerships, merchandise & licensing, e‑commerce & retail, CRM & fan engagement, marketing, sustainability and leisure & entertainment.
• Develop and lead new revenue initiatives, from blue‑sky ideation through feasibility analysis and implementation.
• Independently scope, structure, and execute evaluations of new commercial opportunities, applying both qualitative and quantitative analysis; translate findings into strategy documents and roadmaps for senior leadership.
• Manage senior stakeholder engagement, presenting strategic plans, pilot results, progress updates and market insights while proactively raising risks and opportunities.
• Manage and present analyses on commercial performance, delivering insights on the performance of license holders, sponsorship impact and other revenue drivers to shape decision‑making.
• Conduct market scans, competitor benchmarking and report on thematic trends in the global business landscape, and within the partner network to inform go‑to‑market strategy, fan engagement and other commercial opportunities.
• Build sales playbooks, commercial models and pitch materials for high‑priority industries and specific target companies within the sales funnel leveraging compelling data and benchmarking against our competitors in F1 and other leading sports, as well as the broader entertainment industry to showcase the power of the Mercedes‑AMG Formula One Team.
• Manage the development of sponsor target lists featuring companies/brands within specific industries tiered by their propensity to sponsor the Team based on analysis of financial results, corporate strategy and overall market fit.
• Support and contribute to the coaching, development and performance of early career or junior talent as required.

Candidate Profile

• Essential
• Experience working in top‑tier strategy consulting or investment banking advising clients across industries such as sports, media, technology and automotive or other relevant professional experience.
• Demonstrated strength in strategic thinking, business case development and financial modelling.
• Structured and analytical, able to simplify and solve complex commercial problems.
• Strong interpersonal skills, record of influencing senior stakeholders and driving alignment across teams.
• Proven ability to manage cross‑functional projects from scoping to execution, delivering measurable business impact.
• Proactive approach and ability to work both independently and as a part of a broader project team.
• Excellent time management skills and ability to prioritise & manage multiple projects and stakeholders at once.
• Able to work in a high‑performance environment and deliver against challenging deadlines.
• Willingness and ability to learn new approaches and adapt to different working styles.
• Experiencing managing and mentoring junior colleagues.
• Exceptional MS Excel skills – confident with data analysis and developing complex, well‑structured financial models.
• Strong MS PowerPoint skills to enable development of insightful and recommendation driven presentations.
• Desirable
• Experience using data visualisation tools such as Tableau or MS Power BI.

Benefits

Our riverside campus is powered by 100% renewably sourced energy and features an on‑site gym and exercise studio, subsidised restaurant and on‑site parking with EV chargers available. We offer a competitive and attractive package of benefits including a generous bonus scheme, Mercedes car lease scheme, private medical cover, life assurance and 25 days holiday. We pride ourselves on our family‑friendly environment and employee well‑being programmes.

Why Us

We believe that building a more inclusive and diverse culture helps us go faster and further. From recruitment and building our future talent pipeline to internal communications and leadership training, we’re building a team where everyone can thrive and contribute to our shared success. Our aim is to attract, develop and retain exceptional people from all backgrounds, creating a workplace where all team members feel respected, supported and able to fulfil their potential.

Your Application

We will ask you to complete a questionnaire as well as submitting a cover letter and CV. Please upload your cover letter and CV as one single PDF file.