At a Glance
- Tasks: Drive programmatic revenue and build relationships with DSPs and agencies.
- Company: Join the world's largest independent motorsport and automotive media company.
- Benefits: Competitive salary, hybrid work model, and opportunities for growth.
- Other info: Dynamic environment with a passionate audience and global reach.
- Why this job: Be part of a transformative team redefining motorsport storytelling.
- Qualifications: 3+ years in programmatic media sales and strong relationship-building skills.
The predicted salary is between 80000 - 120000 £ per year.
Motorsport Network is the world’s largest independent motorsport and automotive media company, connecting more than 42 million fans every month through brands including Autosport, Motorsport.com, Motor1, and InsideEVs. At a time of transformation and growth in global motorsport and media, we’re redefining how racing stories are told, blending Autosport’s 75-year legacy of trusted journalism with data, digital innovation, and storytelling technology.
The Director of Sales Programmatic will be tasked with driving programmatic revenue for Motorsport Network. This role is responsible for creating new relationships with DSPs, Agency PBUs (Programmatic Buying Units), and brand teams in the UK and EU markets. This is a commercial role, not an ad operations position. The successful candidate will combine programmatic expertise with strong commercial relationships with media buyers. This is an opportunity to join a global programmatic business at a company with scale, substantial brand equity, and a uniquely passionate audience. The Programmatic Account Executive will play a key role on the Commercial team to help Motorsport Network monetize its platforms.
Key Responsibilities (What You Are Doing)
- Hunt and prospect for new programmatic business opportunities from DSPs, agencies, and brand teams
- Build and grow relationships to maximize revenue opportunities
- Manage pipeline, forecasting, and revenue tracking through Salesforce, ensuring accuracy and consistency
- Consistently meet and exceed revenue goals in a fast-paced environment
- Execute strategic sales plans and deliver compelling, data-informed presentations to prospects
- Provide insights and feedback to leadership to inform strategies and product development
Qualifications (What We’re Looking For)
- 3+ years of programmatic experience in media sales, advertising, or a related field
- Proven ability to build and maintain strong relationships with DSPs, clients, and agency partners
- Strong sales acumen with experience delivering persuasive presentations
- Excellent communication and interpersonal skills, with strong attention to detail and follow-through
- Proficiency in Excel, PowerPoint, and familiarity with Salesforce is a plus
- Working knowledge of programmatic advertising across the Display and Video markets
This role is based in London with a hybrid in-office schedule.
Director of Sales Programmatic employer: Motorsport Network, LLC
Motorsport Network is an exceptional employer, offering a dynamic work culture that thrives on innovation and collaboration. With a strong focus on employee growth, the company provides ample opportunities for professional development within the fast-paced world of motorsport media. Located in London, employees benefit from a vibrant city atmosphere while being part of a passionate team dedicated to redefining storytelling in racing.
StudySmarter Expert Advice🤫
We think this is how you could land Director of Sales Programmatic
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Director of Sales Programmatic at Motorsport Network, LLC, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Motorsport Network, LLC. Tailor your message to explain why you’re drawn to them and how you can contribute as a Director of Sales Programmatic. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Director of Sales Programmatic
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Motorsport Network, LLC:When writing your cover letter, make sure to tailor your message specifically for Motorsport Network, LLC. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Motorsport Network, LLC
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Motorsport Network, LLC that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Motorsport Network, LLC that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Motorsport Network, LLC’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
