At a Glance
- Tasks: Lead customer engagement strategy using CRM and AI to enhance personalised experiences.
- Company: Join Motorpoint, the UK's top omnichannel car retailer with a fun and supportive culture.
- Benefits: Enjoy 31 days holiday, staff discounts, and personal development opportunities.
- Other info: Hybrid role with a dynamic team and excellent career growth potential.
- Why this job: Make a real impact on customer experiences while working with innovative technology.
- Qualifications: Experience in CRM management and familiarity with analytics tools required.
The predicted salary is between 44817 - 54777 £ per year.
Who are we? We are Motorpoint, the UK’s leading omnichannel car retailer of nearly new cars. At Motorpoint, we all share the same vision: To be the Car Buyer's Champion, trusted to deliver unrivalled Choice, Value and Quality. We believe that by creating a fantastic place to work for our colleagues, we will deliver the best possible experience for our customers. So, if you want to work with an amazing group of people who are fun, friendly and get stuff done - and who bring our values to life – PROUD, HAPPY, HONEST, SUPPORTIVE – by working TOGETHER, then Motorpoint is the place to be and we are on a mission!
The Role:
As the CRM Manager, you will be responsible for leading Motorpoint's customer engagement strategy across CRM and Agentic AI, delivering personalised customer experiences that drive lead generation, retention and customer value. Managing communications across email, SMS, WhatsApp, direct mail, transactional messaging and AI-powered interactions, you will work across all areas of the business. You will be responsible for customer lifecycle management, database growth and health, engagement performance, reporting and insight generation, whilst driving continuous improvement through automation, personalisation and AI-led customer journeys. Leading a CRM team of 3 people and working closely with external technology partners, you will ensure we continue to deliver industry-leading customer experiences while identifying new opportunities to utilise CRM and AI across the business.
What will you be getting up to?
- Own and manage our Bloomreach Engagement platform, including segmentation, personalisation, campaign deployment, journey orchestration and reporting.
- Own and manage our Agentic AI platform (Conversica), driving performance across existing AI agents whilst identifying and implementing new use cases that improve customer experience, operational efficiency and commercial outcomes.
- Plan, deliver and optimise customer communications across email, SMS, WhatsApp, direct mail, transactional messaging and AI-powered interactions.
- Lead the development and ongoing optimisation of Motorpoint's VIP customer programme and wider retention strategy.
- Own customer database health, ensuring strong deliverability, high engagement rates, effective list hygiene and compliant data management practices.
- Drive database growth through web layers, preference management and customer opt-in activity.
- Own CRM and Agentic AI reporting, providing actionable insight and recommendations to stakeholders across the business.
- Manage a team, providing coaching, support, and development opportunities whilst conducting all people management responsibilities.
- Manage relationships with key technology and partners, ensuring platforms and suppliers continue to deliver against business objectives.
- Identify and implement new opportunities for automation, personalisation, customer engagement and AI-driven customer experiences across the Motorpoint customer journey.
What do we need from you?
- Experience with Bloomreach Engagement and potentially other eCRM providers.
- Management experience.
- Familiarity with reporting using a range of analytics tools such as GA4.
- Experience using and managing an Agentic AI agent / process / tooling.
- Experience with key CRM channels like email, SMS, WhatsApp etc but also non-digital CRM programmes like direct mail.
What is in it for you?
- Paid time off every month to do something that makes you happy.
- 31 days' holiday plus days off for your birthday, getting married, or moving house.
- Additional holidays for length of service.
- Long service awards.
- Staff discount on cars and finance options.
- Discounts and cashback at hundreds of high street retailers and restaurants through our “My M.O.T” platform.
- Smart Tech in partnership with Currys.
- Cycle to work.
- Pension.
- Healthcare.
- Enhanced Parental Leave.
- Employee Assistance Programme (EAP).
- Vocational and personal development training courses.
- Quarterly team socials.
- Team feasts.
- Scratch card rewards.
- Sharesave scheme (SAYE).
- Plus much more!
Closing Date: 4th September 2026. Please note, this role may close before the closing date if the advert receives a high volume of suitable applications, so it is best to apply as soon as possible. We welcome applications from people of all backgrounds. If you have any concerns about potential barriers in the application process, please get in touch so we can ensure they are removed.
CRM Manager – 12 Month Maternity Cover / FTC Marketing · Derby (Head Office) employer: Motorpoint Ltd
Motorpoint Ltd is an exceptional employer located in Newport, offering a dynamic work environment where skilled technicians can thrive. With a strong focus on employee growth, you will have opportunities to mentor junior staff while enjoying benefits such as additional holidays, staff discounts, and comprehensive healthcare. Join us to be part of a team that values your expertise and commitment to customer satisfaction.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Manager – 12 Month Maternity Cover / FTC Marketing · Derby (Head Office)
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace CRM Manager – 12 Month Maternity Cover / FTC Marketing · Derby (Head Office)
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at Motorpoint Ltd from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at Motorpoint Ltd specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at Motorpoint Ltd
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at Motorpoint Ltd, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show Motorpoint Ltd you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure Motorpoint Ltd that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for Motorpoint Ltd, so think on your feet and don't hesitate to showcase your creativity!
