Social Media Account Manager in City of London, London

About Motor Socials

Motor Socials is a creative social media agency specialising in the automotive industry. We work with dealerships and automotive brands across the UK to deliver strategy-led content, video marketing, and paid advertising that drive measurable ROI. Our work blends creativity, data, and strategy to help our clients build powerful brands and generate results online.

Role Overview

As a Social Media Account Manager, you will develop and execute comprehensive social media strategies tailored to each client’s business goals, from brand awareness and engagement to lead generation and customer retention. You’ll manage day-to-day client relationships, create and oversee all published content, and continuously optimise performance through data-driven insights.

Key Responsibilities

• Develop and implement multi-platform social media strategies aligned with client objectives (brand awareness, engagement, conversions, etc.).
• Manage client relationships with professionalism and care — acting as the key point of contact, building trust, and ensuring long-term satisfaction and retention.
• Create, curate, and manage all published content (text, image, and video) across platforms such as Instagram, Facebook, LinkedIn, TikTok, and X.
• Lead the content calendar – plan, schedule, and coordinate campaigns, posts, and multimedia assets in line with client marketing goals.
• Monitor and engage with audiences in a proactive, brand-aligned way to nurture online communities and encourage meaningful interaction.
• Analyse performance metrics and prepare regular reports with actionable insights to optimise campaigns and improve engagement and ROI.
• Collaborate with internal teams and external partners (influencers, agencies, and production crews) to ensure cohesive messaging and maximise reach.
• Stay ahead of trends – monitor emerging tools, algorithms, and best practices, testing new formats and channels to keep clients at the forefront of social innovation.
• Support business growth by prospecting and identifying new opportunities across the automotive and related sectors.

Essential Skills & Qualifications

• Proven experience in social media management across multiple platforms.
• Strong client relationship management and interpersonal communication skills.
• Excellent copywriting and editing ability with a sharp eye for tone, detail, and brand consistency.
• Creative mindset with the ability to produce engaging, platform-appropriate content.
• Strong organisational and time-management skills; able to manage multiple projects and deadlines.
• Confident interpreting analytics and using insights to inform content and strategy decisions.
• Solid understanding of major social media platforms, their audiences, algorithms, and advertising options.

Desirable Skills

• Experience working remotely or in hybrid teams, managing content workflows efficiently.
• Proficiency in content creation tools (e.g., Canva, Adobe Creative Suite) and basic video editing.
• Experience managing paid social campaigns and budget allocation.
• Background in the automotive or digital marketing sector is advantageous.

Why Join Motor Socials?

• Work in a creative, fast-paced environment with a passionate and supportive team.
• Hybrid working – flexibility to work remotely and on-site with clients.
• Professional growth opportunities in both automotive and digital marketing.
• Access to the latest tools and equipment for content creation.
• Competitive salary and benefits package, including:
• NEST Pension
• Private AXA Medical & Dental Care
• 24/7 access to a GP (video or phone)
• Business mileage compensated
• Additional day off for your birthday
• Early 4 pm Friday finishes

Requirements

• Education: Bachelor’s degree (required)
• Experience: Minimum 3 years in social media management (required)
• Location: Must be based in London or Greater London area
• Willingness to travel: Up to 75% to visit client sites across the UK