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- Tasks: Lead brand strategy and create impactful campaigns to raise awareness for motor neurone disease.
- Company: Join a passionate team at the MND Association making a real difference.
- Benefits: 28 days holiday, healthcare access, hybrid working, and personal development opportunities.
- Why this job: Shape a meaningful brand narrative and influence change in the community.
- Qualifications: Experience in brand management and strong leadership skills required.
- Other info: Hybrid work model with one day in the office per week.
The predicted salary is between 40000 - 50000 £ per year.
As a Brand Manager, you’ll bring creative direction and proven brand expertise to a cause that relies on powerful, consistent storytelling. You’ll shape how people understand our work and ensure our brand makes a meaningful difference. This is an opportunity for a Brand Manager who wants to lead guide teams and create work that truly matters. We launched our new brand in January 2026; in this role, you will drive the next phase of our brand development with focus, care and ambition. As our Brand Manager, your work will help raise understanding and awareness of motor neurone disease (MND) and strengthen our influence with the audiences we need to reach.
Key Responsibilities
- Lead brand governance, roll‑out and implementation following our upcoming brand relaunch
- Embed our brand positioning across platforms, teams and volunteers, managing the Brand Co‑ordinator and interim Project Manager
- Manage, launch and assess our first major brand campaign
- Develop brand strategy and a three‑year activation programme to increase reach and relevance
- Build strong relationships with creative and media agencies
- Lead the brand guardianship programme, including panels, toolkits and brand training
- Oversee satellite projects linked to the brand launch, including Employer Brand development
- Monitor and interpret brand metrics and develop a Leading Indicators dashboard
- Create a charity‑wide Audience Framework
- Work with Marketing, Digital Engagement and Income Generation teams to guide campaign activity
- Lead brand insight and consultation, including support for fundraising pitches
- Identify and drive opportunities to strengthen brand awareness
About You
- Experience developing brand identities and delivering brand change
- Proven ability to shape brand strategy and implement supporting plans
- Confident people leadership and experience uniting teams around shared goals
- Experience managing creative agencies and significant budgets
- Able to engage, influence and motivate stakeholders
- Excellent project management and attention to detail
- Skilled in interpreting and utilising brand tracking metrics
- Creative and proactive approach to problem solving
- Commitment to engaging our community and using insight to guide decisions
Hybrid working expectations: office attendance one day per week
What We Offer
- 28 days holiday, increasing to 33 days after 5 years, plus Bank Holidays
- Access to UK Healthcare, including dental, eyecare, health screenings, and therapies
- 24/7 GP access via phone and video
- Life assurance and confidential counselling helplines
- Salary sacrifice schemes (Cycle to Work, Buy/Sell Annual Leave)
- Access to Benefit Hub for discounts on everyday shopping
- Enhanced pension scheme
- Opportunities for training and personal development
- Hybrid working
About Us
Motor Neurone Disease moves fast. It takes away time, it takes away independence and it has no cure. Every day we support people affected by MND. We fund ground‑breaking research. We campaign for better care. We’re here for everyone who needs us. Because with MND, every day matters.
Brand Manager in Northampton employer: Motor Neurone Disease (MND) Association
Contact Detail:
Motor Neurone Disease (MND) Association Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager in Northampton
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that Brand Manager role.
✨Tip Number 2
Show off your creativity! When you get the chance to meet potential employers, bring along a portfolio or examples of your past work. We want to see how you’ve shaped brand identities and made an impact – let your work speak for itself!
✨Tip Number 3
Prepare for interviews by researching the company’s brand and recent campaigns. We need someone who can hit the ground running, so show us you understand our mission and how you can contribute to raising awareness for MND.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are genuinely interested in joining our team and making a difference.
We think you need these skills to ace Brand Manager in Northampton
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your passion for brand management and the cause shine through. We want to see how much you care about making a difference, especially in raising awareness for motor neurone disease (MND).
Tailor Your Experience: Make sure to highlight your relevant experience in developing brand identities and leading teams. We’re looking for someone who can shape brand strategy, so connect your past roles to what we need in this position.
Be Creative: Don’t be afraid to showcase your creative side in your application. Whether it’s through storytelling or innovative ideas, we want to see how you can bring fresh perspectives to our brand development.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss any important updates about the process!
How to prepare for a job interview at Motor Neurone Disease (MND) Association
✨Know the Brand Inside Out
Before your interview, dive deep into the brand's history, mission, and recent campaigns. Understanding how the brand has evolved and its impact on motor neurone disease (MND) will show your genuine interest and help you articulate how you can contribute to its next phase.
✨Showcase Your Creative Strategy
Prepare to discuss specific examples of brand strategies you've developed in the past. Highlight how you’ve led teams to implement these strategies successfully, especially in terms of storytelling and audience engagement, as this role heavily relies on those skills.
✨Demonstrate Leadership Skills
Be ready to share experiences where you've united teams around shared goals. Discuss how you’ve managed creative agencies and significant budgets, as well as how you’ve motivated stakeholders to strengthen brand awareness.
✨Engage with Metrics
Familiarise yourself with brand tracking metrics and be prepared to discuss how you've used data to inform decisions in previous roles. This will demonstrate your analytical skills and commitment to driving brand success through measurable outcomes.