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- Tasks: Lead the launch of a groundbreaking automotive brand and shape its marketing strategy.
- Company: Join AION Auto UK, a pioneer in electric mobility with innovative tech.
- Benefits: Enjoy a competitive salary, hybrid work model, and health support.
- Why this job: Be part of an exciting journey to redefine the automotive industry in the UK.
- Qualifications: Degree in marketing with 4+ years in management, preferably in automotive or tech.
- Other info: Dynamic role with opportunities for creativity and leadership in a growing market.
The predicted salary is between 36000 - 60000 £ per year.
As part of the launch team, you will help establish and grow AION Auto UK combining GAC's cutting-edge EV innovation with Jameel Motors' deep automotive expertise to deliver a new benchmark in electric mobility. You’ll play a key role in shaping the brand's presence from the ground up contributing to strategy, execution, and the creation of a customer experience that reflects the innovation, intelligence, and ambition behind AION.
We’re looking for a Marketing and Communications Manager with automotive experience who will develop and implement a content and media strategy to drive awareness, consideration and customer acquisition for the AION brand. This includes management of partner agencies to deliver on and offline creative campaigns (content and media) and media buying. The Marketing and Communications Manager is also responsible for partnerships and retail marketing creating a 360-plan (above and below the line).
- Marketing and Comms Plan: Create and implement a comprehensive marketing and communications plan aligned with AION Auto UK’s business objectives and marketing strategy, focusing on brand awareness, lead generation, and customer acquisition.
- Brand Development: Establish and maintain a strong, consistent brand image across all platforms and materials, ensuring alignment with AION Auto's values, mission, and market positioning.
- Creative Direction: Develop all creative assets in line with the brand guidelines.
- Content Creation: Produce compelling content tailored to different audiences, supporting both external communications and internal messaging.
- Budget: Prepare and manage the budgets for marketing and communications, including appointment and management of agencies.
- Brand Awareness: Deliver improvement on brand metrics including brand awareness, brand consideration and purchase intent.
- Experience: Degree level or equivalent with strong experience in marketing and communications roles, with at least four years in management of these activities, ideally within the automotive, mobility, tech, or startup sectors.
- Leadership skills: Selecting and managing agencies, including writing briefs for creative and media, and critiquing responses. Hands-on management of agencies, through influence and experience to deliver outcomes within time and budget plans.
- Brand Growth: Proven track record in building, launching, and evolving brand identity and messaging across multiple platforms and audiences.
- Soft Skills: Strong teamwork capabilities, proactive approach, goal-oriented mindset, excellent communication, and negotiation skills.
Opportunity to lead the launch of a major new automotive brand in the UK market.
Benefits: Competitive compensation package. Hybrid working model. Health and wellbeing support through our partnership with the automotive charity, Ben.
PR Events & Social Media Manager in Slough employer: Motor Industry Communicators Association Ltd.
Contact Detail:
Motor Industry Communicators Association Ltd. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PR Events & Social Media Manager in Slough
✨Tip Number 1
Network like a pro! Get out there and connect with people in the automotive and marketing sectors. Attend events, join online forums, and don’t be shy about reaching out to industry professionals on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in PR, events, and social media. Include case studies of successful campaigns you've managed, especially those related to automotive or tech. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching AION Auto UK and their competitors. Understand their brand values and recent campaigns. This will help you tailor your responses and show that you're genuinely interested in contributing to their mission of revolutionising electric mobility.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who take the initiative to engage directly with us. Plus, it gives you a chance to showcase your enthusiasm for the role right from the start!
We think you need these skills to ace PR Events & Social Media Manager in Slough
Some tips for your application 🫡
Show Your Passion for Automotive: When writing your application, let your love for the automotive industry shine through. We want to see how your experience aligns with our mission at AION Auto UK and how you can contribute to our innovative journey.
Tailor Your Content Strategy: Make sure to highlight your experience in developing content strategies that drive brand awareness and customer acquisition. We’re looking for someone who can create compelling narratives that resonate with our audience, so be specific about your past successes!
Demonstrate Your Leadership Skills: We value strong leadership, especially when it comes to managing agencies and creative teams. Share examples of how you've successfully led projects, managed budgets, and delivered results within tight timelines.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensure it gets the attention it deserves. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Motor Industry Communicators Association Ltd.
✨Know Your Brand Inside Out
Before the interview, dive deep into AION Auto UK's mission, values, and recent news. Understanding their brand will help you articulate how your experience aligns with their goals, especially in building brand awareness and customer acquisition.
✨Showcase Your Creative Side
Prepare examples of past campaigns you've managed, particularly in the automotive or tech sectors. Be ready to discuss your creative process and how you developed content that resonated with different audiences. This will demonstrate your ability to create compelling content tailored to AION's needs.
✨Demonstrate Leadership Skills
Highlight your experience in managing agencies and leading teams. Discuss specific instances where you wrote briefs, critiqued creative responses, and influenced outcomes. This will show that you have the hands-on management skills necessary for the role.
✨Be Ready to Discuss Metrics
Familiarise yourself with key performance indicators related to brand awareness and customer acquisition. Be prepared to talk about how you've improved these metrics in previous roles, as this will illustrate your goal-oriented mindset and strategic thinking.
