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For Companies At a Glance
- Tasks: Lead our marketing efforts, focusing on social media growth and paid campaigns.
- Company: MotivatePT empowers women to achieve their fitness goals through personalised training.
- Benefits: Enjoy remote work flexibility with occasional London meet-ups and a competitive salary plus bonuses.
- Why this job: Join a fast-growing wellness brand making a real impact in women's lives.
- Qualifications: 3-5+ years of marketing experience with proven success in social media and paid ads.
- Other info: Show us your creativity with a portfolio and answers to specific questions to apply.
The predicted salary is between 28000 - 42000 £ per year.
We’re Hiring: Full-Time Marketing Lead (£35K + Bonus)
Remote (with occasional London days for content & planning)
Who are we?
At MotivatePT, we help busy women build stronger, healthier bodies and minds through 1:1 personal training that fits around their lifestyle. We’re a small but ambitious wellness brand on a mission to make fitness non-negotiable — no matter what stage of life you’re in. From pre- and post-natal to peri-menopause and beyond, we support women through movement, accountability, and mindset.
We’re growing fast, and now we need a marketing powerhouse to join the team and take full ownership of our marketing engine.
About You – Non-Negotiables:
- You’ve grown social media accounts from scratch or significantly scaled them – and can prove it.
- You are on these platforms daily, and understand the complexities.
- You understand Instagram, TikTok, and YouTube algorithms inside out (you must excel in at least two).
- You’ve run paid ads (especially on IG & TikTok) that deliver real ROI – and you have metrics to back it up.
- You’re data-driven and results-focused.
- You’ve got 3–5+ years of marketing experience.
- You’re a self-starter – you take initiative and run with it.
- You can nail a strategy. You are able to take ownership and are all about solutions not problems.
- Design comes naturally and you love attention to detail.
Bonus If You Have:
- Video editing and content creation experience.
- Podcast production or management skills.
- A knack for sales, outreach, and brand partnerships.
- Strong experience with email campaigns and reactivation funnels.
- Knowledge of WordPress, copywriting, and CRM platforms.
- Startup or small business experience – you thrive when things move fast.
What You’ll Own:
- Organic social media growth and content strategy
- Paid campaigns (especially IG and TikTok)
- Email marketing (lead nurturing and reactivation)
- Video content and involvement in our podcast
- Outreach and brand collaborations
- Data, analytics, and reporting – you’ll live in the numbers
- Blog and website optimisations SEO
How to Apply:
If you’re excited by what you’ve read and ready to lead, email kira@motivatept.co.uk with:
- A portfolio of your work (social accounts, ad results, video content/editing) - the more the better
- Answers to the following 3 questions:
- How would you grow an Instagram or TikTok account today? Name & explain 3 strategies.
- Which platform do you believe you can grow the fastest: YouTube, Instagram, TikTok or LinkedIn? Why?
- Out of email, social media, WordPress, copywriting, video editing, partnerships — what are your top 3 strengths and why? (If you’re strong across all, write a sentence under each with data)
We will only consider applicants who follow these instructions and email us directly.
Salary: £35,000 + bonus based on performance
Location: Mostly remote with some in-person days for planning & content
We’re ready to scale. Are you ready to lead?
Full-Time Marketing Lead employer: Motivatept
Contact Detail:
Motivatept Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Full-Time Marketing Lead
✨Tip Number 1
Familiarise yourself with the latest trends and best practices in social media marketing, especially on Instagram and TikTok. Being able to discuss recent algorithm changes or successful campaigns during your interview will show that you're proactive and knowledgeable.
✨Tip Number 2
Prepare specific examples of how you've successfully grown social media accounts in the past. Be ready to share metrics and results that demonstrate your impact, as this will help you stand out as a data-driven candidate.
✨Tip Number 3
Research MotivatePT's current marketing strategies and identify areas for improvement. Coming to the interview with fresh ideas on how to enhance their organic growth or paid campaigns will showcase your initiative and strategic thinking.
✨Tip Number 4
Network with professionals in the wellness and fitness industry. Engaging with relevant communities can provide insights into what works and may even lead to referrals, increasing your chances of landing the job.
We think you need these skills to ace Full-Time Marketing Lead
Some tips for your application 🫡
Understand the Company: Before applying, take some time to understand MotivatePT's mission and values. Familiarise yourself with their approach to wellness and how they support women through various life stages. This will help you tailor your application to align with their goals.
Showcase Your Experience: In your portfolio, include specific examples of how you've grown social media accounts or run successful paid ad campaigns. Use metrics to demonstrate your impact, as this role requires a data-driven mindset.
Answer the Questions Thoughtfully: When responding to the three questions in the application, be clear and concise. Provide detailed strategies for growing social media accounts and explain your reasoning for platform preferences. Highlight your top strengths with relevant examples.
Polish Your Portfolio: Ensure your portfolio is visually appealing and well-organised. Include a variety of work that showcases your skills in social media management, video content creation, and any other relevant areas. The more diverse your examples, the better!
How to prepare for a job interview at Motivatept
✨Showcase Your Social Media Success
Be prepared to discuss specific examples of how you've grown social media accounts. Bring metrics and case studies that demonstrate your ability to scale platforms like Instagram and TikTok.
✨Demonstrate Your Data-Driven Mindset
Since the role is focused on results, be ready to talk about how you use data to inform your marketing strategies. Share examples of campaigns where you analysed performance and adjusted tactics based on the results.
✨Prepare for Strategy Questions
Anticipate questions about your approach to growing an Instagram or TikTok account. Have at least three solid strategies in mind, and be ready to explain why they would be effective.
✨Highlight Your Creative Skills
As the role involves content creation, be sure to showcase any video editing or design work you've done. Bring a portfolio that highlights your creativity and attention to detail, especially in relation to marketing campaigns.
