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- Tasks: Drive eCommerce growth through data-led strategies and optimise online performance.
- Company: Join a leading automotive parts distributor with a strong market presence.
- Benefits: Competitive salary, career development opportunities, and a dynamic work environment.
- Other info: Collaborate with cross-functional teams in a fast-paced, innovative setting.
- Why this job: Make a real impact on digital marketing and customer acquisition in a thriving industry.
- Qualifications: 5+ years in eCommerce or digital marketing with strong analytical skills.
The predicted salary is between 36000 - 60000 £ per year.
Alliance Automotive Group UK & Ireland is a leading distributor of passenger and commercial vehicle parts to motor factors, garages, franchise networks and public services throughout the UK and Ireland. Our strategically designed network, supported by acquisitions, positions us as a market leader in providing automotive parts distribution services to the aftermarket.
The eCommerce Growth Manager is responsible for the full marketing ownership and commercial performance of a portfolio of NAPA Auto Parts websites. This role will drive traffic, conversion, revenue, and customer acquisition across multiple online platforms by developing and executing a data-led digital growth strategy. The successful candidate will combine strategic planning with hands-on delivery, ensuring the online estate delivers measurable commercial impact and aligns with wider business objectives. This is a Manager-level role with direct accountability for online marketing performance and significant cross-functional influence.
Key Accountabilities- Web Performance Ownership
- Own and deliver online traffic, and conversion targets across assigned websites.
- Monitor and optimise KPIs with internal and external partners including:
- Conversion rate (CVR)
- Average order value (AOV)
- Customer acquisition cost (CAC)
- Return on ad spend (ROAS)
- Organic traffic growth
- Identify risks and opportunities through data analysis and market insight.
- Ensure each website has a clearly defined role, positioning, and competitive advantage within the shared digital ecosystem.
- Digital Strategy & Channel Management
- Lead the SEO strategy (technical, on-page, content and authority building).
- Oversee paid media activity in collaboration with external partners.
- Drive customer acquisition and retention initiatives across digital channels.
- Optimise site merchandising, navigation, and user journeys to improve conversion and customer experience.
- Promotional & Trading Strategy
- Develop and manage a commercially aligned promotional and trading calendar.
- Partner with product, pricing, and sales teams to align digital campaigns with wider commercial initiatives.
- Ensure product launches, seasonal activity, and key campaigns are effectively executed online.
- Use performance data to refine promotional effectiveness and margin contribution.
- Content & Brand Positioning
- Oversee all non-product digital content to ensure consistency of brand voice and messaging.
- Develop high-performing landing pages to support lead generation and customer growth.
- Ensure brand positioning supports both trade (B2B) and retail (B2C) audiences where applicable.
- Analytics, Reporting & Insight
- Provide regular performance updates and actionable recommendations to senior stakeholders.
- Use analytics tools to track SEO performance, campaign ROI, customer behaviour, and sales trends.
- Embed a test-and-learn culture across digital activity.
- Cross-Functional Leadership
- Act as the primary marketing owner of the online estate.
- Collaborate closely with:
- IT / Wider Digital Team
- Marketing
- Product & Pricing
- Supply Chain
- Sales & Store Operations
- Influence stakeholders through data-driven insight and commercial reasoning.
- Ensure digital activity supports broader business and network objectives.
- Bachelor’s degree in Marketing, Business, eCommerce, or related field (or equivalent experience).
- 5+ years’ experience in eCommerce, digital marketing, or online trading.
- Demonstrated ownership of online performance metrics or revenue targets.
- Strong understanding of:
- SEO strategy
- Paid media performance
- UX optimisation
- Digital merchandising
- Promotional trading strategy
- High level of commercial acumen and analytical capability.
- Proficiency in Google Analytics (or equivalent), SEO tools, CMS platforms, and reporting dashboards.
- Strong project management and stakeholder engagement skills.
- Multi-site or multi-brand eCommerce management.
- Automotive, aftermarket, or retail sector experience.
- Experience managing both B2C and B2B / trade digital journeys.
- Experience working within a complex or matrix organisation.
- Commercial ownership mindset
- Strategic thinking with operational execution capability
- Data-driven decision-making
- Strong cross-functional collaboration and influence
- Customer-centric approach
- Results-focused and accountable
Alliance Automotive Group is an equal opportunities employer.
eCommerce Manager in Birmingham employer: Motion
Contact Detail:
Motion Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land eCommerce Manager in Birmingham
✨Tip Number 1
Network like a pro! Get out there and connect with people in the eCommerce space. Attend industry events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your eCommerce achievements. Include case studies of successful campaigns you've managed, and make sure to showcase your data-driven results. This will give you an edge over other candidates.
✨Tip Number 3
Prepare for interviews by researching the company’s online presence. Understand their digital strategy, key performance metrics, and recent campaigns. This will help you tailor your answers and show that you’re genuinely interested in contributing to their success.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you. Plus, it’s a great way to ensure your application gets seen by the right people. So, what are you waiting for? Get applying!
We think you need these skills to ace eCommerce Manager in Birmingham
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the eCommerce Growth Manager role. Highlight your experience in digital marketing, SEO strategies, and any relevant metrics you've owned. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about eCommerce and how your background makes you the perfect fit for this role. Be sure to mention specific achievements that demonstrate your capabilities.
Showcase Your Analytical Skills: Since this role involves a lot of data analysis, make sure to highlight your analytical skills in your application. Share examples of how you've used data to drive decisions and improve performance in previous roles. We love a data-driven mindset!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the updates directly from us. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at Motion
✨Know Your Numbers
As an eCommerce Growth Manager, you'll need to demonstrate your understanding of key performance metrics. Brush up on conversion rates, average order values, and customer acquisition costs. Be ready to discuss how you've used data to drive decisions in previous roles.
✨Showcase Your Digital Strategy Skills
Prepare to talk about your experience with SEO, paid media, and digital merchandising. Have specific examples ready that highlight how you've developed and executed successful digital strategies. This will show that you can align with the company's goals and drive online performance.
✨Understand the Brand and Market
Research Alliance Automotive Group and its position in the automotive parts market. Familiarise yourself with their brand voice and target audiences. This knowledge will help you articulate how you can enhance their online presence and contribute to their growth.
✨Prepare for Cross-Functional Collaboration
This role requires working closely with various teams. Think of examples where you've successfully collaborated with IT, marketing, or sales teams. Highlight your ability to influence stakeholders and drive results through teamwork, as this is crucial for success in this position.