At a Glance
- Tasks: Lead brand strategy and create a memorable identity for Mother’s Earth.
- Company: Join one of Europe’s fastest-growing home care brands.
- Benefits: Work directly with founders and shape a €100M+ brand.
- Other info: Thriving environment for those who embrace speed and clarity.
- Why this job: Make a real impact in building a brand families trust and love.
- Qualifications: 8–12 years of brand experience in consumer or related fields.
The predicted salary is between 60000 - 80000 £ per year.
Most brands talk about meaning. We’re building one that makes people feel something real - and trust it. Mother’s Earth is one of Europe’s fastest-growing home care brands. We make cleaning products that are safer for families, kinder to the planet, and designed to become part of modern homes, not hidden under the sink. We’re building toward a €100M+ brand, and brand cannot be an afterthought. It needs to be the engine. We’re now hiring our first Head of Brand.
What you’ll own
- Define and lead Mother’s Earth’s brand strategy, positioning, and architecture.
- Build a clear, scalable brand system across voice, visuals, messaging, and identity.
- Translate the founder's vision into a brand people instantly understand and remember.
- Shape how the brand shows up across ecommerce, retail, content, PR, partnerships, and product launches.
- Lead major campaigns and cultural moments that build long-term brand equity, not just short-term attention.
- Work closely with performance, product, and commercial teams so brand and growth reinforce each other.
- Help turn Earthy into a recognizable icon.
What we’re looking for
- You’re likely a strong fit if you have:
- 8–12 years of brand experience in consumer, DTC, FMCG, beauty, personal care, or adjacent categories.
- Built or significantly scaled a brand system from €10M → €50M+ (ideally €100M exposure).
- Experience in multi-market Europe.
- Worked closely with performance marketing teams and understand how brand drives commercial growth.
- Led agencies and creative partners while staying commercially grounded.
- Strong visual taste and strategic clarity.
- Hands‑on seniority — able to move between strategy, creative direction, and execution.
- Experience in brand‑led categories where trust, education, simplicity, or ritual mattered.
You’ll thrive here if you are
- Energized by a strong founder vision.
- Comfortable with ambiguity and speed.
- Obsessed with clarity, coherence, and consistency.
- Able to build while scaling, not wait for perfect conditions.
- Excited by the challenge of building a category‑defining brand in home care.
This role is not for you if
- You want to manage campaigns rather than architect a brand.
- You need large teams and heavy process to do your best work.
- You see brand and performance as separate worlds.
- Your background is mainly social media or content without deeper brand ownership.
Why join
- Shape a €100M+ brand from the inside.
- Work directly with founders and leadership.
- Build something that genuinely matters.
- Help create a brand families trust and remember.
Head of Brand employer: Mother's Earth
At Mother’s Earth, we are not just creating cleaning products; we are building a brand that resonates with families and cares for the planet. As an employer, we offer a dynamic work culture where creativity meets purpose, providing our employees with unique opportunities for growth and collaboration directly with our founders. Join us in shaping a €100M+ brand that prioritises meaningful connections and sustainable practices, making a real impact in modern homes across Europe.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Brand
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Mother's Earth and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Mother's Earth are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Mother's Earth on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Mother's Earth. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Brand
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Mother's Earth. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Mother's Earth:Show us that you’ve done your homework! In your application, briefly mention what you admire about Mother's Earth’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Mother's Earth
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Mother's Earth will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Mother's Earth, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
