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For Companies At a Glance
- Tasks: Lead global brand marketing planning and collaborate with teams to deliver creative assets.
- Company: Join Mothercare, a global brand dedicated to supporting families and franchise partners worldwide.
- Benefits: Enjoy opportunities for career growth, collaboration, and a vibrant work culture in a new head office.
- Why this job: Be part of a dynamic team that influences global marketing strategies and drives business growth.
- Qualifications: Experience in consumer insights, integrated marketing, and strong communication skills are essential.
- Other info: This is a 12-month fixed-term contract role based in Apsley, UK.
The predicted salary is between 28800 - 43200 £ per year.
Job Description
Mothercare Global Brand are searching for a Global Brand Marketing Manager to join the team on a Fixed Term Contract basis.
This individual will partner with the Global Brand team to lead the global brand marketing planning process, brief and deliver seasonal plans, creative assets, franchise guidelines and measure results. You will confidently liaise with Franchise Partners to ensure their needs are being built into the planning process and build global brand consistency. Ensure brand guidelines and tone of voice are always maintained.
Responsibilities
- Leverage consumer insights into compelling marketing plans which drive MGB business growth and franchise partner profitability
- Lead the marketing planning process across brand and product categories ensuring long and short term plans deliver the brand strategy and align with the business goals
- Brief internal design and operations teams, freelancers and agency partners, on time to ensure excellent quality work is delivered per the go-to-market process and deadlines
- Collaborate cross-functionally to develop inspiring, clear briefs which lead to exceptional creative development and implementation guidelines
- Drive conversations with franchise partner marketing teams to better understand their consumers and business, to support and influence their marketing strategy and tactics
- Collaborate cross-functionally to deliver inspiring seasonal brand events and selling tools to influence assortment planning, big bet adoption and overall order book
- Measure results and report findings, key learnings and actions to the broader business
- Inspire, coach and manage direct reports to build confidence, skills and innovative thinking, offering training and performance management as needed
- Brand custodian upholding the brand guidelines and building knowledge across the whole business
Knowledge and Skills
- Considerable experience using consumer insights and data to drive marketing planning
- Integrated marketing planning across all consumer touchpoints including retail stores, ecommerce, social media and PR
- Demonstrable trade, franchise or distributor marketing ability, preferably on a global level
- Creative and commercially minded, enjoys the art and science
- Measuring results, reporting and action planning
- Inspiring, empathetic and strong team manager
- Strong influencing ability – this role does not have DTC accountability
- Excellent communicator, who speaks and writes concisely
- Planning efficiency – good knowledge of global brands go-to-market processes
- Excited about our products, the brand and the potential of the business
- CIM or other marketing qualification desired
Best Things
If you’re looking for a career change, why not take your search global? Or at least to a global business with their home in the UK. Working from our new Head Office in Apsley, you’ll find opportunities that reach families and franchise partners all around the world.
Whether you’re interested in product design, finance, people management or another passion, each of our teams offer a unique experience but the same chance to collaborate with brilliant people and grow your career. So, if we’ve piqued your interest and you want to know more, keep on scrolling. We’ve been on quite the journey and there’s lots to know about us, starting with our business areas and the amazing mums at the heart of our brand… if you're interested in finding out more, come and take a look at our website https://www.mothercarecareers.com/
Contact Detail:
Mothercare PLC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Brand Marketing Manager (12 month FTC)
✨Tip Number 1
Familiarise yourself with Mothercare's brand values and recent marketing campaigns. Understanding their tone of voice and how they engage with consumers will help you align your discussions with the team and demonstrate your passion for the brand.
✨Tip Number 2
Network with professionals in the global marketing field, especially those who have experience with franchise models. This can provide you with insights into best practices and challenges that may arise, which you can discuss during interviews.
✨Tip Number 3
Prepare to showcase your ability to leverage consumer insights effectively. Think of specific examples from your past experiences where you've successfully used data to drive marketing strategies and how that could apply to Mothercare's goals.
✨Tip Number 4
Be ready to discuss your experience in cross-functional collaboration. Highlight instances where you've worked with design, operations, or external partners to deliver successful marketing initiatives, as this is crucial for the role.
We think you need these skills to ace Global Brand Marketing Manager (12 month FTC)
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to understand the key responsibilities and skills required for the Global Brand Marketing Manager position. Tailor your application to highlight how your experience aligns with these requirements.
Craft a Compelling CV: Ensure your CV showcases relevant experience in global brand marketing, integrated marketing planning, and consumer insights. Use quantifiable achievements to demonstrate your impact in previous roles.
Write a Strong Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Highlight specific experiences that demonstrate your ability to lead marketing planning processes and collaborate with cross-functional teams.
Showcase Your Communication Skills: Since excellent communication is crucial for this role, ensure your application materials are well-written and free of errors. Use clear and concise language to convey your ideas effectively.
How to prepare for a job interview at Mothercare PLC
✨Understand the Brand
Before your interview, take the time to thoroughly research Mothercare's brand values, products, and target audience. This will help you demonstrate your passion for the brand and how your marketing strategies can align with their goals.
✨Showcase Your Data Skills
Since the role requires leveraging consumer insights, be prepared to discuss specific examples of how you've used data to drive marketing decisions in the past. Highlight any successful campaigns where data played a key role in shaping the strategy.
✨Prepare for Cross-Functional Collaboration
This position involves working with various teams, so be ready to share experiences where you've successfully collaborated across departments. Discuss how you communicated effectively and ensured everyone was aligned on project goals.
✨Demonstrate Leadership Qualities
As a Global Brand Marketing Manager, you'll need to inspire and manage a team. Prepare examples that showcase your leadership style, how you've coached team members, and how you've fostered innovative thinking within your team.
