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For Companies At a Glance
- Tasks: Lead global brand marketing planning and collaborate with franchise partners.
- Company: Join Mothercare, a global brand dedicated to supporting families worldwide.
- Benefits: Work in a dynamic environment with opportunities for growth and collaboration.
- Why this job: Be part of a team that influences brand strategy and impacts families globally.
- Qualifications: Experience in marketing planning and strong communication skills are essential.
- Other info: This is a part-time, fixed-term contract role based in the UK.
The predicted salary is between 28800 - 43200 £ per year.
Job Description
Mothercare Global Brand are searching for a Global Brand Marketing Manager to join the team on a Fixed Term Contract basis.
This individual will partner with the Global Brand team to lead the global brand marketing planning process, brief and deliver seasonal plans, creative assets, franchise guidelines and measure results. You will confidently liaise with Franchise Partners to ensure their needs are being built into the planning process and build global brand consistency. Ensure brand guidelines and tone of voice are always maintained.
Responsibilities
- Leverage consumer insights into compelling marketing plans which drive MGB business growth and franchise partner profitability
- Lead the marketing planning process across brand and product categories ensuring long and short term plans deliver the brand strategy and align with the business goals
- Brief internal design and operations teams, freelancers and agency partners, on time to ensure excellent quality work is delivered per the go-to-market process and deadlines
- Collaborate cross-functionally to develop inspiring, clear briefs which lead to exceptional creative development and implementation guidelines
- Drive conversations with franchise partner marketing teams to better understand their consumers and business, to support and influence their marketing strategy and tactics
- Collaborate cross-functionally to deliver inspiring seasonal brand events and selling tools to influence assortment planning, big bet adoption and overall order book
- Measure results and report findings, key learnings and actions to the broader business
- Inspire, coach and manage direct reports to build confidence, skills and innovative thinking, offering training and performance management as needed
- Brand custodian upholding the brand guidelines and building knowledge across the whole business
Knowledge and Skills
- Considerable experience using consumer insights and data to drive marketing planning
- Integrated marketing planning across all consumer touchpoints including retail stores, ecommerce, social media and PR
- Demonstrable trade, franchise or distributor marketing ability, preferably on a global level
- Creative and commercially minded, enjoys the art and science
- Measuring results, reporting and action planning
- Inspiring, empathetic and strong team manager
- Strong influencing ability – this role does not have DTC accountability
- Excellent communicator, who speaks and writes concisely
- Planning efficiency – good knowledge of global brands go-to-market processes
- Excited about our products, the brand and the potential of the business
- CIM or other marketing qualification desired
Best Things
If you’re looking for a career change, why not take your search global? Or at least to a global business with their home in the UK. Working from our new Head Office in Apsley, you’ll find opportunities that reach families and franchise partners all around the world.
Whether you’re interested in product design, finance, people management or another passion, each of our teams offer a unique experience but the same chance to collaborate with brilliant people and grow your career. So, if we’ve piqued your interest and you want to know more, keep on scrolling. We’ve been on quite the journey and there’s lots to know about us, starting with our business areas and the amazing mums at the heart of our brand… if you're interested in finding out more, come and take a look at our website https://www.mothercarecareers.com/
Global Brand Marketing Manager (12 month FTC) employer: Mothercare PLC
Contact Detail:
Mothercare PLC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Brand Marketing Manager (12 month FTC)
✨Tip Number 1
Familiarize yourself with Mothercare's brand values and current marketing strategies. Understanding their approach will help you align your ideas with their vision during discussions.
✨Tip Number 2
Network with professionals in the global brand marketing space, especially those who have experience with franchise models. This can provide you with insights and connections that may be beneficial during the interview process.
✨Tip Number 3
Prepare to discuss specific examples of how you've used consumer insights to drive marketing strategies in previous roles. Being able to articulate your experience will demonstrate your capability for this position.
✨Tip Number 4
Showcase your ability to collaborate cross-functionally by preparing examples of successful projects where you worked with different teams. This will highlight your teamwork skills, which are crucial for this role.
We think you need these skills to ace Global Brand Marketing Manager (12 month FTC)
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the Global Brand Marketing Manager position. Understand the key responsibilities and required skills, and think about how your experience aligns with these.
Highlight Relevant Experience: In your CV and cover letter, emphasize your experience in integrated marketing planning and using consumer insights. Provide specific examples of how you've successfully driven marketing strategies in previous roles.
Showcase Your Communication Skills: Since excellent communication is crucial for this role, ensure that your application materials are well-written and concise. Use clear language to demonstrate your ability to communicate effectively with various stakeholders.
Express Your Passion: Convey your enthusiasm for the Mothercare brand and its products in your application. Share why you are excited about the opportunity to work in a global business and how you can contribute to their goals.
How to prepare for a job interview at Mothercare PLC
✨Understand the Brand
Before your interview, take the time to deeply understand Mothercare's brand values and mission. Familiarize yourself with their products and marketing strategies to demonstrate your passion and alignment with their goals.
✨Leverage Consumer Insights
Be prepared to discuss how you have used consumer insights in your previous roles to drive marketing strategies. Share specific examples that showcase your ability to translate data into actionable marketing plans.
✨Showcase Cross-Functional Collaboration
Highlight your experience working cross-functionally with design, operations, and franchise partners. Provide examples of how you have successfully collaborated to deliver exceptional marketing campaigns and creative assets.
✨Demonstrate Leadership Skills
As this role involves managing direct reports, be ready to discuss your leadership style. Share experiences where you inspired and coached team members, emphasizing your ability to build confidence and innovative thinking within your team.
