At a Glance
- Tasks: Shape trade marketing strategies and execute activations across retail and on-trade.
- Company: Join the UK's fastest-growing non-alcoholic drinks brand, Mother Root.
- Benefits: Enjoy hybrid working, generous leave, personal development funds, and wellness support.
- Other info: Dynamic environment with opportunities for growth and creativity.
- Why this job: Be a key player in redefining the non-alcoholic drink market with a passionate team.
- Qualifications: Experience in trade marketing within FMCG or drinks, with strong commercial acumen.
The predicted salary is between 37800 - 46200 £ per year.
Mother Root is the fiery ginger non-alcoholic aperitif. We harness the power of apple cider vinegar to serve up a dose of good feelings. Our mission is to redefine the evening ritual of drinking well and feeling good, with drinks that are complex, delicious and rooted in nature. We're the UK's fastest-growing drinks brand and the number one non-alcoholic spirit. We were a £7m business last year and we're on track for more than £20m this year. Next we're accelerating that growth, and becoming one of the leading non-alcoholic brands in the US as well as the UK.
You'll be Mother Root's first dedicated trade marketing hire, shaping how we show up across both off-trade and on-trade. You'll report into the Head of Brand & Creative, and work directly alongside our Head of Sales and Head of On-Trade to plan and deliver best-in-class activations and materials, from grocery to pubs, bars and restaurants, that bring new shoppers into the Mother Root brand. Your job is to get buyers and consumers to see it as a proper, grown-up drink in its own right, winning real-world presence everywhere we're stocked or poured, and helping us go from the #1 low & no brand to a genuine contender across the whole BWS category. You'll own trade and on-trade execution, building the playbook from scratch as we scale from £10m towards £50m+.
What You’ll Do
- Plan and execute activations across retail (off-trade) and on-trade.
- Build direct, trusted relationships with category and buying teams across our key retail and on-trade accounts.
- Build data-backed, shopper-first stories that win incremental distribution and secure standout placement with major grocery buyers.
- Plan and deliver in-store and online retail activation around key selling moments and NPD launches.
- Make Mother Root the go-to non-alc serve everywhere we're stocked or poured, working with on-trade partners on menu presence, staff education and in-venue activation.
- Partner closely with the sales team on range reviews, brand days and JBPs arming them with insight-led sell-in materials.
- Document the trade marketing budget: track spend and ROI, and measure and report on activation effectiveness, recommending what to scale.
- Lead on organising IRL events for our retail and on-trade partners.
- Brief Creative to deliver in-store and on-trade assets on time and on brand.
- Mine shopper, category and competitor data to spot and unlock incremental space.
Your first year
- ROS uplift in the accounts and venues you activate.
- Unlocking of incremental display space across our key accounts.
- Growth in on-trade venue count: the pubs, bars and restaurants stocking and serving Mother Root.
- Growth in distribution points across our key off-trade accounts.
- Efficient use of the trade marketing budget, spend tracked against ROI.
- Successful NPD launches, backed by buyer-ready narrative that helps sales secure listings.
- A genuinely deep understanding of our customer and shopper, feeding real insight back into the wider team.
What You’ll Bring
- Previous demonstrable experience in a trade marketing role within FMCG or drinks, ideally with exposure to both off-trade and on-trade.
- Understand the nuances of off-trade and on-trade execution.
- A track record of winning incremental distribution and shelf/menu space through data-backed narratives.
- Genuine customer and shopper insight knowledge, and experience turning it into a narrative that changes buyer decisions.
- Strong commercial acumen, comfortable building the numbers behind a pitch: ROI, incrementality, ROS uplift.
- Great communication, analysis and project management skills, with full end-to-end ownership of your work.
- An eye for the detail that others miss.
- Nice to have: experience in a drinks brand.
You’ll Thrive Here If You
- Have a growth mindset: you're curious about the world, and it's a winning mentality.
- Genuinely enjoy retail and the on-trade, and notice details most people walk straight past.
- Thrive in a fast-paced environment, and are happy being hands-on rather than delegating.
- Are both strategic and hands-on in execution.
- Want to see your work show up in the real world: on shelf, on the bar.
How we work
- Be human. Warmth first, with each other, customers and suppliers.
- Bring the heat. Energy, hunger, momentum.
- Keep it simple. Fewer things, done properly.
- Stay original. We lead, we don't follow.
Why this is a brilliant job
You'll get to balance your commercial thinking with your brand creativity, and work with a genuinely world-class team to bring activations to life.
How to apply
Please send us your CV with your answers to the application questions, we look forward to hearing from you!
Benefits & Perks
- Share Options Programme.
- Hybrid working: 3 x a week in office & 2 from home.
- Annual Leave: 25 days per year.
- Summer Hours: Early finish Fridays (June–August).
- Work From Anywhere: Up to 2 weeks per year.
- Pension: Up to 5% matched contribution.
- Cycle Scheme: Bike or Lime/Forest Pass.
- Personal Development: £300 annual allowance for approved training.
- Wellbeing Support: Access to Spill app & Heka allowance (£40/month) + birthday/work anniversary boosts.
- Annual Team Trip: Gastronomical & wellbeing-focused team away trip.
- Parental Leave: Competitive maternity/paternity package.
- Lots of free Mother Root.
Trade Marketing Manager in London employer: Mother Root
At Mother Root, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters creativity and collaboration. With a strong focus on employee growth, our team enjoys unique benefits such as hybrid working, generous annual leave, and personal development allowances, all while contributing to one of the UK's fastest-growing non-alcoholic brands. Join us in a role where your impact is tangible, and be part of a journey that values ambition and innovation.
StudySmarter Expert Advice🤫
We think this is how you could land Trade Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Mother Root and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Mother Root are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Mother Root on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Mother Root. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Trade Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Mother Root. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Mother Root:Show us that you’ve done your homework! In your application, briefly mention what you admire about Mother Root’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Mother Root
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Mother Root will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Mother Root, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
