At a Glance
- Tasks: Own and grow key grocery accounts while building relationships with partners.
- Company: Join Mother Root, a fast-growing non-alcoholic drinks brand redefining drinking culture.
- Benefits: Enjoy hybrid working, generous leave, personal development funds, and share options.
- Other info: Dynamic environment with opportunities for career growth and ownership.
- Why this job: Be part of an exciting growth journey and make a real impact in the industry.
- Qualifications: 4-7+ years in a commercial role with strong negotiation and data skills.
The predicted salary is between 51750 - 63250 £ per year.
Mother Root is the Ginger non-alcoholic aperitif. We harness the power of apple cider vinegar to serve up a dose of good feelings. Our mission is to redefine what it means to drink well and feel good - with drinks that are complex, delicious and rooted in nature. Fresh from securing three offers on BBC Dragons' Den, we're on an exciting growth journey — having scaled to a £10m brand in 2026 with over 270% year-on-year growth, and ranked 11th in The Sunday Times 100 list of Britain's fastest-growing private companies. We're now building towards £50m+ in the years ahead. With our small but mighty team, we're building one of the UK's fastest-growing non-alcoholic brands, both online and in retail. We're warm, ambitious and fiercely original. We bring energy to everything, keep things simple and done properly, and put people at the heart of every decision.
You’ll own and build a core part of Mother Root’s Off-Trade business - two of our most important grocery accounts - Sainsbury’s & Ocado, as well as ownership of our OOH and wholesale channel. Reporting into Head of Sales, you’ll take full ownership of these accounts end-to-end, from JBPs and promotional strategy through to the day-to-day, while building out our out-of-home business with existing partners like Majestic and the garden centre groups, as well as new accounts you’ll win yourself. This is a build-and-own role, not an account-minding one, and a chance to join one of the UK’s fastest growing drinks brands at a pivotal period of growth.
What You’ll Do
- Build and grow relationships with our Grocery (Ocado, Sainsburys) and OOH wholesaler & retailer partners (including Majestic Wine, National Trust, Dobbies & Blue Diamond) to grow Mother Root and the wider non-alc drinks category.
- Own the strategy and growth of your accounts and the off-trade channel end-to-end.
- Manage your own pipeline of new key accounts, in line with Mother Root’s off-trade strategy.
- Own the day-to-day management of customer accounts, including promo and activation plans, turning ambitious ideas into brilliant execution.
- Own investment and promotional spend decisions within your channel P&L, focussing on brand building within key partners.
- Use customer, shopper and category data to spot opportunities and make recommendations that drive growth.
- Work closely with Brand, Supply Chain and Operations to deliver best-in-class launches, activations and promotional plans.
- Forecast accurately, track performance and continually look for ways to improve how we serve our customers.
- Keep a finger on the pulse of the market, sharing retailer, shopper and competitor insights that help shape our commercial strategy.
What You’ll Bring
- Strong experience (circa 4-7+ years +) commercial role in a Food & drinks brand, with a track record in buying or grocery at NAM level or higher.
- Strong negotiation skills and track record of leading high-value joint business plans or contracts.
- Confidence building relationships with customers and collaborating across teams.
- Comfortable with data, using it to spot opportunities, not just report on them.
- Excellent organisation, attention to detail and the ability to manage multiple priorities.
- A growth mindset - you question every line of spend on a P&L and want to dig deep into what works and why.
- Strong Excel and Presentation skills - you know how to tell a story and present ideas clearly.
- Comfortable operating with autonomy in a lean team - you build structure, you don’t wait for it.
You’ll Thrive Here If You
- You're excited by the pace, variety and opportunity that comes with a fast-growing challenger brand - no two days are the same.
- You're naturally curious and always looking for better ways to do things.
- You enjoy taking ownership and are motivated by making a genuine impact, rather than waiting for permission.
- You're collaborative, low ego and happy to roll your sleeves up, whether it's preparing for a buyer meeting or helping at a sampling day.
- You're ambitious, resilient and excited by the opportunity to grow your career alongside a business that's growing fast.
- You're energised by breadth and ownership over a big support structure - you want to build a channel, not inherit a finished one. Some accounts are small; the opportunity is large.
- As the channel grows, so does the role - this is a chance to build off-trade into something that warrants its own team, and to grow into leading it.
Benefits & Perks
- Share Options Programme
- Hybrid working: 3 x a week in office (Mon, Tues, Thurs) & 2 from home
- Annual Leave: 25 days per year
- Summer Hours: Early finish Fridays (June–August)
- Work From Anywhere: Up to 2 weeks per year
- Pension: Up to 5% matched contribution
- Cycle Scheme: Bike or Lime/Forest Pass
- Personal Development: £300 annual allowance for approved training
- Wellbeing Support: Access to Spill app & Heka allowance (£40/month) + birthday/work anniversary boosts
- Annual Team Trip: Gastronomical & wellbeing-focused team away trip
- Parental Leave: Competitive maternity/paternity package
- Lots of free Mother Root
Senior National Account Manager - Off-Trade in London employer: MOTHER ROOT
At Mother Root, we pride ourselves on being an exceptional employer, fostering a vibrant and inclusive work culture that champions creativity and collaboration. With exciting growth opportunities as we scale from a £7m brand to over £50m, our team enjoys a hybrid working model, generous annual leave, and a commitment to personal development, ensuring every employee can thrive both professionally and personally. Join us in redefining the non-alcoholic beverage landscape while enjoying unique perks like share options and annual team trips focused on gastronomy and wellbeing.
StudySmarter Expert Advice🤫
We think this is how you could land Senior National Account Manager - Off-Trade in London
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Senior National Account Manager - Off-Trade at MOTHER ROOT, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including MOTHER ROOT. Tailor your message to explain why you’re drawn to them and how you can contribute as a Senior National Account Manager - Off-Trade. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Senior National Account Manager - Off-Trade in London
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for MOTHER ROOT:When writing your cover letter, make sure to tailor your message specifically for MOTHER ROOT. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at MOTHER ROOT
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show MOTHER ROOT that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show MOTHER ROOT that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with MOTHER ROOT’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.